Anusha Raheja
Influencer Marketing at Chaos Theory- Claim this Profile
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Bio
Surmayee Tetarbe
I had the pleasure of working directly with Anusha at Sassy Media Group on the Business Development Team. She is hard working, ambitious, and driven and is always willing to go above and beyond to get the job done. She’s unafraid of adding in her input (always well thought out and researched) to discussions, and exemplifies what it means to be a team player. During her time at SMG, she was key in propelling our partnerships strategy forward, informed by her previous experience and expert knowledge.
Raoul Bostrom
Anusha has been an incredibly effective Product Marketing Manager and, before, that Social Media Manager at POPxo. I managed her in both of these roles and have come to rely on her to manage both projects and teams. She has excellent analytical skills, is a strong project leader and has a determination to succeed at anything she takes on. She has consistently beaten her targets. Most recently, she has taken on the role of content lead for the POPxo app and helped us double the engagement rates on our app, even as we grew our user base to reach 1m user sessions a month.
Surmayee Tetarbe
I had the pleasure of working directly with Anusha at Sassy Media Group on the Business Development Team. She is hard working, ambitious, and driven and is always willing to go above and beyond to get the job done. She’s unafraid of adding in her input (always well thought out and researched) to discussions, and exemplifies what it means to be a team player. During her time at SMG, she was key in propelling our partnerships strategy forward, informed by her previous experience and expert knowledge.
Raoul Bostrom
Anusha has been an incredibly effective Product Marketing Manager and, before, that Social Media Manager at POPxo. I managed her in both of these roles and have come to rely on her to manage both projects and teams. She has excellent analytical skills, is a strong project leader and has a determination to succeed at anything she takes on. She has consistently beaten her targets. Most recently, she has taken on the role of content lead for the POPxo app and helped us double the engagement rates on our app, even as we grew our user base to reach 1m user sessions a month.
Surmayee Tetarbe
I had the pleasure of working directly with Anusha at Sassy Media Group on the Business Development Team. She is hard working, ambitious, and driven and is always willing to go above and beyond to get the job done. She’s unafraid of adding in her input (always well thought out and researched) to discussions, and exemplifies what it means to be a team player. During her time at SMG, she was key in propelling our partnerships strategy forward, informed by her previous experience and expert knowledge.
Raoul Bostrom
Anusha has been an incredibly effective Product Marketing Manager and, before, that Social Media Manager at POPxo. I managed her in both of these roles and have come to rely on her to manage both projects and teams. She has excellent analytical skills, is a strong project leader and has a determination to succeed at anything she takes on. She has consistently beaten her targets. Most recently, she has taken on the role of content lead for the POPxo app and helped us double the engagement rates on our app, even as we grew our user base to reach 1m user sessions a month.
Surmayee Tetarbe
I had the pleasure of working directly with Anusha at Sassy Media Group on the Business Development Team. She is hard working, ambitious, and driven and is always willing to go above and beyond to get the job done. She’s unafraid of adding in her input (always well thought out and researched) to discussions, and exemplifies what it means to be a team player. During her time at SMG, she was key in propelling our partnerships strategy forward, informed by her previous experience and expert knowledge.
Raoul Bostrom
Anusha has been an incredibly effective Product Marketing Manager and, before, that Social Media Manager at POPxo. I managed her in both of these roles and have come to rely on her to manage both projects and teams. She has excellent analytical skills, is a strong project leader and has a determination to succeed at anything she takes on. She has consistently beaten her targets. Most recently, she has taken on the role of content lead for the POPxo app and helped us double the engagement rates on our app, even as we grew our user base to reach 1m user sessions a month.
Credentials
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Fundamentals of digital marketing
Google Digital GarageApr, 2023- Nov, 2024
Experience
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Chaos Theory
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Hong Kong
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Software Development
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1 - 100 Employee
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Influencer Marketing
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Jun 2023 - Present
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Myntra
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India
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Technology, Information and Internet
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700 & Above Employee
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Deputy Director - Social Commerce
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Jun 2021 - Mar 2023
As the business head for Myntra Studio, a social commerce product, I implemented product & platform initiatives to grow users and awareness of Social Commerce within and outside the platform. Initiatives included building content & product page integrations, relevant search page integrations, and CRM. As the business head for Myntra Studio, a social commerce product, I implemented product & platform initiatives to grow users and awareness of Social Commerce within and outside the platform. Initiatives included building content & product page integrations, relevant search page integrations, and CRM.
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Foxy
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India
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Technology, Information and Internet
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1 - 100 Employee
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Content Lead
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Apr 2020 - May 2021
I managed the storefront and social media pages for the platform. I designed and led automation of in-app customer journey dashboard to enable data-backed decisions to drive better discovery, personalization and hence conversions. Also, implemented social commerce driven app acquisition campaigns to bring down the cost-per-install by 75%. I managed the storefront and social media pages for the platform. I designed and led automation of in-app customer journey dashboard to enable data-backed decisions to drive better discovery, personalization and hence conversions. Also, implemented social commerce driven app acquisition campaigns to bring down the cost-per-install by 75%.
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Scroll Media
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Manager - Marketing & Growth
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Sep 2018 - Apr 2020
Scroll.in is a 5-year-old digital-only publisher with over 10 million monthly unique visitors. • Managed marketing objectives for all branded content. Work with the sales team to develop marketing materials including the media deck and special offerings/ properties. • Planned and led the launch and marketing of Eco India, Season 1- 3, a web series collaboration between Duetsche Welle & Scroll. Scroll.in is a 5-year-old digital-only publisher with over 10 million monthly unique visitors. • Managed marketing objectives for all branded content. Work with the sales team to develop marketing materials including the media deck and special offerings/ properties. • Planned and led the launch and marketing of Eco India, Season 1- 3, a web series collaboration between Duetsche Welle & Scroll.
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Sassy Media Group
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Online Audio and Video Media
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1 - 100 Employee
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MBA Intern
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Feb 2018 - Mar 2018
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NOSH HK
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Hong Kong
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Food and Beverage Services
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1 - 100 Employee
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MBA Intern
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Sep 2017 - Nov 2017
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POPxo | Good Glamm Group
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India
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Technology, Information and Internet
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100 - 200 Employee
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Growth Lead
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Apr 2017 - Jun 2017
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Product Marketing Manager
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Jul 2015 - Mar 2017
• Planned and led successful marketing campaigns to acquire users for the POPxo app. The POPxo community had 100k MAUs and a 4.5 star rating on Play Store (March’17). • Led app content development, driving 300% increase in engagement rate in 8 months since launch. The app had 200k user posts and 6m engagements per month. • Launched #POPxoInsider, a user research program, with 2000 signed-up members. The program was used for user testing UI/UX to improve the user journey and experience.
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ACCESS Health International
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Hospitals and Health Care
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1 - 100 Employee
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Program Associate
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Nov 2014 - Jun 2015
Primary healthcare care pilot program funded by Gates Foundation in Uttar Pradesh. • Conducted field research, surveys and interviews to understand and transform the primary healthcare in Uttar Pradesh. Collected and analyzed data by primary and secondary research, focused group discussions and 1-1 user interviews to understand provider mapping, disease burden, community initiatives and government reforms. • Developed research to create a pilot healthcare proposal which was approved by the State cabinet. Show less
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McKinsey & Company
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Business Consulting and Services
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700 & Above Employee
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Analyst
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Sep 2011 - Oct 2014
Worked across industries (Healthcare, pharmaceuticals, retail etc.) on corporate functional transformation and cost reduction engagements (HR, Finance, IT, Procurement etc.) for global clients. Studies focused on the optimization levers: outsourcing & offshoring, centralization, automation, organization structures and governance. Worked across industries (Healthcare, pharmaceuticals, retail etc.) on corporate functional transformation and cost reduction engagements (HR, Finance, IT, Procurement etc.) for global clients. Studies focused on the optimization levers: outsourcing & offshoring, centralization, automation, organization structures and governance.
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Education
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2017 - 2018
The University of Hong Kong
Master of Business Administration - MBA -
2018 - 2018
London Business School
Master of Business Administration (M.B.A), International Exchange Program -
2008 - 2011
Lady Shri Ram College For Women
Bachelor of Arts (BA), Mathematics -
Beijing Language and Culture University
Elementary Mandarin
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