Anusha Panchapakesan
Customer Marketing Specialist at Ezypay- Claim this Profile
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Bio
Ajit C.
I worked with Anusha for a period of 18 months. She is a very smart and hard-working person. In my experience, I have come across a very few people who clearly understand and know the meaning of work-life balance - Anusha is at the top for the same. Always thinking out of the box, she can give you a very different perspective on how to resolve a work-problem. I have got to learn a lot from her be it adhering to tight deadlines or managing top management, Anusha has always been on top of all the jobs. A great mentor, who taught me how to keep patience, work smart and most importantly always learn and do something innovative. I look forward to working with you sometime again soon.
Sumit Sharma
Anusha is an extremely focused and hard working team member. She ensures the given task at hand is completed to the fullest and also comes up with multiple solutions to make the tasks simpler and better. Anusha has been my go to person for any activity related to brand management & marketing, creative advertising or managing large scale events. The best part about her is cheerful nature. She spreads a lot of happiness around her and is an excellent team player. I miss her the most as part of my team and wish her all the best.
Ajit C.
I worked with Anusha for a period of 18 months. She is a very smart and hard-working person. In my experience, I have come across a very few people who clearly understand and know the meaning of work-life balance - Anusha is at the top for the same. Always thinking out of the box, she can give you a very different perspective on how to resolve a work-problem. I have got to learn a lot from her be it adhering to tight deadlines or managing top management, Anusha has always been on top of all the jobs. A great mentor, who taught me how to keep patience, work smart and most importantly always learn and do something innovative. I look forward to working with you sometime again soon.
Sumit Sharma
Anusha is an extremely focused and hard working team member. She ensures the given task at hand is completed to the fullest and also comes up with multiple solutions to make the tasks simpler and better. Anusha has been my go to person for any activity related to brand management & marketing, creative advertising or managing large scale events. The best part about her is cheerful nature. She spreads a lot of happiness around her and is an excellent team player. I miss her the most as part of my team and wish her all the best.
Ajit C.
I worked with Anusha for a period of 18 months. She is a very smart and hard-working person. In my experience, I have come across a very few people who clearly understand and know the meaning of work-life balance - Anusha is at the top for the same. Always thinking out of the box, she can give you a very different perspective on how to resolve a work-problem. I have got to learn a lot from her be it adhering to tight deadlines or managing top management, Anusha has always been on top of all the jobs. A great mentor, who taught me how to keep patience, work smart and most importantly always learn and do something innovative. I look forward to working with you sometime again soon.
Sumit Sharma
Anusha is an extremely focused and hard working team member. She ensures the given task at hand is completed to the fullest and also comes up with multiple solutions to make the tasks simpler and better. Anusha has been my go to person for any activity related to brand management & marketing, creative advertising or managing large scale events. The best part about her is cheerful nature. She spreads a lot of happiness around her and is an excellent team player. I miss her the most as part of my team and wish her all the best.
Ajit C.
I worked with Anusha for a period of 18 months. She is a very smart and hard-working person. In my experience, I have come across a very few people who clearly understand and know the meaning of work-life balance - Anusha is at the top for the same. Always thinking out of the box, she can give you a very different perspective on how to resolve a work-problem. I have got to learn a lot from her be it adhering to tight deadlines or managing top management, Anusha has always been on top of all the jobs. A great mentor, who taught me how to keep patience, work smart and most importantly always learn and do something innovative. I look forward to working with you sometime again soon.
Sumit Sharma
Anusha is an extremely focused and hard working team member. She ensures the given task at hand is completed to the fullest and also comes up with multiple solutions to make the tasks simpler and better. Anusha has been my go to person for any activity related to brand management & marketing, creative advertising or managing large scale events. The best part about her is cheerful nature. She spreads a lot of happiness around her and is an excellent team player. I miss her the most as part of my team and wish her all the best.
Experience
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Ezypay
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Customer Marketing Specialist
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Nov 2021 - Present
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Amagi Corporation
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Brand & Product Marketing Manager
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Aug 2015 - Jan 2018
• Designed and executed brand campaigns through ATL, BTL & Digital mediums. Developed a TV commercial which resulted in 500+ % increase in lead generation for the company • Increased monthly revenue by 300% to AUD 200K through paid digital marketing campaigns • Built the brand strategy and annual marketing plan & budget • Liaisoned with the PR agency to develop the corporate profile of the company and founder. Promoted the company in magazines, newspapers, key tech journals • Created the brand book, brand guidelines, assets and implemented internal and external branding of regional offices & distributor locations. • Collaborated with in-house creative team to build content, videos, POS, mailers and visual merchandise • Created content for both internal and external communication which included blogs, case studies, testimonials, social media, website, landing pages, microsites and emails • Launched an algorithm-based media planning e-commerce platform for customers to create & purchase customized media plans. Built awareness of the product and promoted its adoption • Teamed up with the design & product team to ensure a superior user experience • Created surveys to evaluate the user, product & service experience • Built channel partner network across India by recruiting the right affiliate partners • Developed a training program for sales & distributors; built a central web repository which was used across all departments for easy flow of information • Created and managed an Inside sales team to handle inbound calls. Trained them to pitch and sell media plans telephonically which achieved a revenue of AUD 100K in first 6 months of its inception • Set up & implemented a Customer Relation Management system (Zoho & Salesforce) • Set up lead generation nurturing process. Generated 400+ B2B leads per month • Analysed Sales history, CRM reports & Industry data to create strategies for designing region & channel specific marketing offers, promotions and activities
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Zee Entertainment Enterprises Limited
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India
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Entertainment Providers
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700 & Above Employee
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Deputy Manager Marketing
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Feb 2010 - Aug 2015
• Developed marketing and communications strategy to actively protect, grow market share and to increase brand awareness through paid and company owned channels against an AUD 2M budget. • Managed the Zee channels brands, ensuring consistency across all media to achieve top of mind brand recall and increase in consumers demand. Involved in creations of brand guidelines, branding across offices, distributor locations, consumer touch points, PR articles, and brand awareness campaigns offline & online • Structured campaigns for the launch of new channels and services including HD & 4K devices • Planned and executed TV commercials, print, radio, OOH, online & retails store marketing campaigns to promote key channel properties, resulting in a substantial increase in subscription revenues for channels and packages • Delivered upwards of 10% new growth in subscriptions through improved targeted campaign delivery • Commissioned primary and secondary market research to draw insights and identify patterns to help develop innovative marketing activities. Utilised this insight to analyse the market and competitive landscape and to create product marketing strategies that maximise ROI and leverage from trends • Led pre & post brand campaign analysis, and conducted deep analysis into competition sales, customer data & market trends draw insights, to identify patterns to help develop innovative marketing activities • Provided support to the sales team in Client servicing & relationship management for B2B clients • Planned and successfully executed multiple local & international conferences for networking and managed upwards of an AUD 200K worth of events across multiple countries • Oversaw and coordinated creative, media, PR, digital agency and event teams • Conceptualised and developed the content for monthly newsletter for B2B customers
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Education
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2008 - 2010
Asia Pacific Institute Of Management Studies
Masters in Business Administration, Marketing and Operations -
2004 - 2008
University of Calcutta
B.Sc, Physics,Chemistry,Maths
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