Experience

SOAK

• South Korea
• Cosmetics
• 1 - 100 Employee

• Managing Director

  • Jan 2020 - Present

  Mumbai, Maharashtra, India - Develop and execute the company’s business strategies in order to attain goals - Provide strategic advice to the board and the founder - Prepare and implement comprehensive business plans - Plan cost-effective operations and market development activities - Establish company policies and legal guidelines - Build long term, trusting relationships with shareholders, business partners and authorities - Oversee the company’s financial performance, investments and other business… Show more - Develop and execute the company’s business strategies in order to attain goals - Provide strategic advice to the board and the founder - Prepare and implement comprehensive business plans - Plan cost-effective operations and market development activities - Establish company policies and legal guidelines - Build long term, trusting relationships with shareholders, business partners and authorities - Oversee the company’s financial performance, investments and other business ventures - Supervise the work of executives providing guidance and motivation to drive maximum performance - Ensure a positive work environment - Ensure performance appraisal, training and professional development activities - Reward performance, prevent issues and resolve problems - Execute public speaking and representational appearances in a professional manner - Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth - Further develop and enhance company culture Show less



The dirty Magazine

• India
• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Editor

  • Jan 2020 - Present

  Mumbai, Maharashtra, India - Plan and manage all daily operations - Hire, coach and supervise personnel - Coordinate editorial publications and meetings - Build and nurture a team of talented writers, designers and producers - Assign tasks for writers, designers, producers and editors - Create and manage detailed content schedules - Oversee proofreading procedures and edit copy when necessary - Assist in evaluating finalized copy for compliance with policies, style and tone - Attend events on… Show more - Plan and manage all daily operations - Hire, coach and supervise personnel - Coordinate editorial publications and meetings - Build and nurture a team of talented writers, designers and producers - Assign tasks for writers, designers, producers and editors - Create and manage detailed content schedules - Oversee proofreading procedures and edit copy when necessary - Assist in evaluating finalized copy for compliance with policies, style and tone - Attend events on behalf of the company or editor in chief - Analyze performance metrics across properties to quantify results - Monitor and optimise performance to meet traffic, engagement and growth targets - Implement best practices, workflows, tools and templates to maximise the efficiency and effectiveness of the publishing process Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Communications Consultant

  • Jan 2020 - Present

  Mumbai, Maharashtra, India I specialize in Marketing Communications with over 8 years of experience in Brand Communications & Marketing Campaigns. As an independent PR strategist, I consult brands on communications strategies for products, services, new launches, influencers marketing, collaborations & social media. Few of my clients include Sepoy & Co, Motherland, KOYTOY, The KOY Store, Goa Brewing Company & Trell. For young brands & startups, I can enable you to design your own PR Strategy via… Show more I specialize in Marketing Communications with over 8 years of experience in Brand Communications & Marketing Campaigns. As an independent PR strategist, I consult brands on communications strategies for products, services, new launches, influencers marketing, collaborations & social media. Few of my clients include Sepoy & Co, Motherland, KOYTOY, The KOY Store, Goa Brewing Company & Trell. For young brands & startups, I can enable you to design your own PR Strategy via masterclasses with your in-house team. The masterclass includes a detailed course on media training, brands communication development, creating a press kit, writing a press release & competition analysis. The overall course will enable you or the brand to handle the PR mandate. Show less



PR Pundit

• India
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Manager

  • Mar 2017 - Dec 2019

  Mumbai Area, India Sector – Fashion, Luxury and Lifestyle - Strong Media & Stylist Relations - Drafting essential documents (Press release, pitch notes, authored articles) - Co-ordinating Events - Organizing Media Interactions & Bridge Building Meetings Analysis - Conceptualized and executed PR Strategies - Worked on managing effective blogger & Influencer collaborations - Reports for the client Clients I. Luxury 1. Burberry 2. IWC 3. The… Show more Sector – Fashion, Luxury and Lifestyle - Strong Media & Stylist Relations - Drafting essential documents (Press release, pitch notes, authored articles) - Co-ordinating Events - Organizing Media Interactions & Bridge Building Meetings Analysis - Conceptualized and executed PR Strategies - Worked on managing effective blogger & Influencer collaborations - Reports for the client Clients I. Luxury 1. Burberry 2. IWC 3. The Collective 4. Hackett London 5. Swarovski 6. Level Shoes Dubai 7. Longchamp 8. Hennessy 9. Karleo Couture II. Fashion 1. United Colors of Benetton 2. Forever 21 3. Daniel Wellington 4. Swatch 5. GAP 6. Aeropostale 7. Melissa Show less



PR Consulting

• Morocco
• Public Relations and Communications Services

• PR Assistant

  • Apr 2015 - Jan 2017

  Paris Area, France Working with various Industry leading stylists and fashion editors from influential leading publications, sending products in a timely manner for photoshoots and motion picture projects.I also keep a database record for project credits. During fashion week I plan seating arrangement of shows and invitation coordination. Brands- - Raf Simons, Jacquemus, Junn.J, Palm Angels, Emilio Pucci, Exemplaire, Saskie Dies, Mykita & Officine General Tasks Included Sample Traffic Press… Show more Working with various Industry leading stylists and fashion editors from influential leading publications, sending products in a timely manner for photoshoots and motion picture projects.I also keep a database record for project credits. During fashion week I plan seating arrangement of shows and invitation coordination. Brands- - Raf Simons, Jacquemus, Junn.J, Palm Angels, Emilio Pucci, Exemplaire, Saskie Dies, Mykita & Officine General Tasks Included Sample Traffic Press Review Runway shows - Seating Chart,Invites & Backstage Press Days Show less



LittleShilpa

• United Kingdom
• Design Services

• Assistant Exhibitor - Internship

  • Mar 2015 - Mar 2015

  Paris Area, France Internship in a Showroom of a Accessories company LittleShilpa in Paris during Fashion week



All Saints Retail Limited

• 1 - 100 Employee

• Sales Assistant

  • Jan 2015 - Mar 2015

  Paris Area, France - Spearheaded client relationship building and sales efforts with a team of 10 at the All Saints Paris flagship. - Contributed to a 20% sales increase on the floor.



Pret Pour Partir

• France
• Apparel & Fashion

• Assistant Community Manager - Internship

  • Dec 2014 - Jan 2015

  Paris Area, France - Responsible for strategic marketing efforts and creation of a digital KPI framework which tracked consumer engagement measurement and sales funnels; this lead directly to an increase of 40% sales in UK markets alone. - Corresponded on public relations efforts with stylists and stakeholders at publications such as GQ, Vogue, and several independent European fashion magazines. - Lead event marketing and client relation engagement at Premiere Vision, the world’s largest fashion… Show more - Responsible for strategic marketing efforts and creation of a digital KPI framework which tracked consumer engagement measurement and sales funnels; this lead directly to an increase of 40% sales in UK markets alone. - Corresponded on public relations efforts with stylists and stakeholders at publications such as GQ, Vogue, and several independent European fashion magazines. - Lead event marketing and client relation engagement at Premiere Vision, the world’s largest fashion manufacturing trade show. Show less



Première Vision

• France
• Events Services
• 1 - 100 Employee

• PR Intern

  • Dec 2014 - Dec 2014

  Paris Area, France



Emblazon Arts

• Director / owner

  • Jan 2011 - May 2014

  Indore Area, India The objective of Emblazon Arts, my first entrepreneurial venture, was to provide a setting for emerging artists to exhibit their work, find buyers, create original output that met client needs, and to help support their ambitions in the art industry. Independently founded, the project grew into a small company that employed 10 people and lead to a successful, high-five figure exit in mid-2014.



GHK and Madhya Pradesh Governemnt

• Intern

  • May 2012 - Jul 2012

  I interned with a programme of the Government of Madhya Pradesh, supported by the Government of UK, called the Madhya Pradesh Urban Services for the Poor programme. The programme was designed to enable access to services to the urban poor through Citizen Service Centres. My specific role was to survey the response of customers of the service centres to the services delivered, and their overall satisfaction with the delivery mechanism. I made efforts to appreciate how products and services can… Show more I interned with a programme of the Government of Madhya Pradesh, supported by the Government of UK, called the Madhya Pradesh Urban Services for the Poor programme. The programme was designed to enable access to services to the urban poor through Citizen Service Centres. My specific role was to survey the response of customers of the service centres to the services delivered, and their overall satisfaction with the delivery mechanism. I made efforts to appreciate how products and services can be designed to suit specific needs of diverse customers, and how even a small clientele can be segmented on the basis of their product expectations. Show less