Anurag Saha
Senior Manager - Brand & Creative Solutions at The Better India- Claim this Profile
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English Full professional proficiency
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Hindi Professional working proficiency
Topline Score
Bio
Experience
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The Better India
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India
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Online Audio and Video Media
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1 - 100 Employee
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Senior Manager - Brand & Creative Solutions
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Jun 2022 - Present
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Madison World
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India
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Advertising Services
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500 - 600 Employee
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Senior Brand & Creative Strategist
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Jul 2019 - Jun 2022
Brand Strategy & Creative Operations - Digital Solutions.Brands at play - Ganesh Grains | MP Birla Group | Bandhan Bank | Amara Raja Group | Amaron Batteries | McDonald’s | MP Birla Cement Brand Strategy & Creative Operations - Digital Solutions.Brands at play - Ganesh Grains | MP Birla Group | Bandhan Bank | Amara Raja Group | Amaron Batteries | McDonald’s | MP Birla Cement
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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Jul 2018 - Jul 2019
Along with the existing mandates, instrumental in revamping the brand identity of 'Shemaroo Entertainment'. Launched 'Dharmatic Entertainment', the web based content platform from the house of Dharma Productions.
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Senior Account Executive
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Sep 2016 - Jun 2018
Responsible for Vodafone East Circle and MP Birla Group - their cement portfolio (MP Birla Cement) being the key player.Launched Alcove New Kolkata - Eastern India's largest affordable township.
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FCB Ulka
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Advertising Services
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200 - 300 Employee
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Management Trainee
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Sep 2015 - Sep 2016
Handled two key clients of the Agency - Kansai Nerolac Paints and IndianOil Corporation Limited. Handled two key clients of the Agency - Kansai Nerolac Paints and IndianOil Corporation Limited.
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Rediffusion Y&R
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Advertising Services
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100 - 200 Employee
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Intern
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May 2015 - Jun 2015
Internship Project on: Marketing Durga Puja in West Bengal as the biggest festival in the world. Project deliverables included: Creative strategy Creative expressions 360 degree marketing plan that focused largely on digital and social media Internship Project on: Marketing Durga Puja in West Bengal as the biggest festival in the world. Project deliverables included: Creative strategy Creative expressions 360 degree marketing plan that focused largely on digital and social media
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Education
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St.Xavier's College,Kolkata
Master’s Degree, Post Graduate Diploma in Integrated Marketing Communications -
University of Calcutta
Bachelor’s Degree, Accounting and Finance -
Don Bosco School,Park Circus,Kolkata
High School