Anuradha Prakash
Strategy Intern at Patients & Purpose- Claim this Profile
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Bio
Experience
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Patients & Purpose
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United States
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Advertising Services
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200 - 300 Employee
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Strategy Intern
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Jun 2023 - Present
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PPL Labs
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Jan 2023 - May 2023
• Created and scheduled social content for 20+ clients spanning the fitness, law, and health industries • Worked with a team of marketing specialists to develop specialized content strategies for each client • Designed and launched a Facebook ad campaign, resulting in a lead generation rate of 24% and a cost-per-lead rate of $8.97 over a one-month runtime • Created and scheduled social content for 20+ clients spanning the fitness, law, and health industries • Worked with a team of marketing specialists to develop specialized content strategies for each client • Designed and launched a Facebook ad campaign, resulting in a lead generation rate of 24% and a cost-per-lead rate of $8.97 over a one-month runtime
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Dexcom
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Consumer Marketing Intern
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Jun 2022 - Aug 2022
• Helped develop new product marketing strategy, including loyalty & rewards programs • Conducted product and market research to understand omnichannel best practices in diabetes medical device marketing • Assessed previous projects by leading creative agencies across the APAC region and suggested key agency partners to the global head of marketing; suggested agency was chosen to be global creative partner • Helped develop new product marketing strategy, including loyalty & rewards programs • Conducted product and market research to understand omnichannel best practices in diabetes medical device marketing • Assessed previous projects by leading creative agencies across the APAC region and suggested key agency partners to the global head of marketing; suggested agency was chosen to be global creative partner
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American Transplant Foundation
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Digital Marketing Intern
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Jan 2022 - Apr 2022
• Designed, created, and posted social media content surrounding living organ donation, increasing reach by 600% to 36k and engagement by over 50% • Created website materials to highlight organ donor and receiver profiles • Designed, created, and posted social media content surrounding living organ donation, increasing reach by 600% to 36k and engagement by over 50% • Created website materials to highlight organ donor and receiver profiles
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Springwood Retirement Campus
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United States
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Hospitality
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1 - 100 Employee
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Resident Assistant
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Jun 2021 - Aug 2021
Nightingale Lane Memory Care Center • Delivered daily living assistance to 20+ Alzheimer and Dementia residents • Recorded behavior, signs of progress and regress, and vitals on charts to communicate with other resident assistants Nightingale Lane Memory Care Center • Delivered daily living assistance to 20+ Alzheimer and Dementia residents • Recorded behavior, signs of progress and regress, and vitals on charts to communicate with other resident assistants
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Etta.io
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Jun 2020 - Oct 2020
• Designed and created social media posts to market an AI software for early skin cancer detection• Interviewed potential customers to generate and assess various customer profiles in order to identify the primary and secondary target markets• Built marketing materials to target key customer segments and identified optimal social media platforms to target each of these customer profiles• Maintained a strong social media presence across Facebook, Instagram and Twitter platforms
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Sep 2019 - Jun 2020
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University of Colorado Boulder
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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May 2018 - Sep 2019
• Conducted studies to explore the impact of genotypic anxiety on alcohol consumption • Worked with murine models to record data for behavioral responses to alcohol intake • Gained lab skills including pipetting; creating microscope slides of brain slices; collecting, analyzing, and presenting data • Coauthored an abstract submitted to International Behavioral and Neural Genetics Society and presented at the Genes Brain and Behavior symposium • Conducted studies to explore the impact of genotypic anxiety on alcohol consumption • Worked with murine models to record data for behavioral responses to alcohol intake • Gained lab skills including pipetting; creating microscope slides of brain slices; collecting, analyzing, and presenting data • Coauthored an abstract submitted to International Behavioral and Neural Genetics Society and presented at the Genes Brain and Behavior symposium
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Education
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Boston University
Bachelor of Science - BS, Advertising; Public Health Minor -
University of Colorado Boulder
Bachelor of Science - BS, Strategic Communications; Creative Technology & Design Minor; Public Health Certificate -
Fairview High School
IB Diploma