Anup Kauta
Director, Fan Data & CRM at Harris Blitzer Sports & Entertainment- Claim this Profile
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Bio
Gab Dolceamore Weinberg
Of all the colleagues I’ve had in my ten years in marketing, Anup is one of my favorite. We accomplished a lot as a team and I chalk that up to his technical skills and remarkable character. He is a deep analytical thinker who is able to speak data language to creatives so they understand. He’s methodical and precise, and delivers on his deadlines. Anup listens as well as he leads. He’s the kind of teammate who isn’t satisfied until there’s a solution that works for all parties. He is polished and professional, but he’s also authentic and compassionate.
Denise McNichol
Having worked with Anup on various strategic initiative projects, I have been in awe of his leadership presence as well as his ability to navigate a diverse and complex organization. Anup has a keen understanding of how to align strategy work within the priorities of the individual business teams and gain influence among key stakeholders in those areas. He is both visionary and practical in his approach and he has exceptional insight and understanding of the marketing analytics and KPIs to support and foster his strategies and initiatives. Moreover, Anup is a true partner and the quintessential leader who is poised, committed, and passionate about innovation and progress. It was a pleasure to work with Anup and any employer who is lucky to have him on their team would undoubtedly feel that same.
Gab Dolceamore Weinberg
Of all the colleagues I’ve had in my ten years in marketing, Anup is one of my favorite. We accomplished a lot as a team and I chalk that up to his technical skills and remarkable character. He is a deep analytical thinker who is able to speak data language to creatives so they understand. He’s methodical and precise, and delivers on his deadlines. Anup listens as well as he leads. He’s the kind of teammate who isn’t satisfied until there’s a solution that works for all parties. He is polished and professional, but he’s also authentic and compassionate.
Denise McNichol
Having worked with Anup on various strategic initiative projects, I have been in awe of his leadership presence as well as his ability to navigate a diverse and complex organization. Anup has a keen understanding of how to align strategy work within the priorities of the individual business teams and gain influence among key stakeholders in those areas. He is both visionary and practical in his approach and he has exceptional insight and understanding of the marketing analytics and KPIs to support and foster his strategies and initiatives. Moreover, Anup is a true partner and the quintessential leader who is poised, committed, and passionate about innovation and progress. It was a pleasure to work with Anup and any employer who is lucky to have him on their team would undoubtedly feel that same.
Gab Dolceamore Weinberg
Of all the colleagues I’ve had in my ten years in marketing, Anup is one of my favorite. We accomplished a lot as a team and I chalk that up to his technical skills and remarkable character. He is a deep analytical thinker who is able to speak data language to creatives so they understand. He’s methodical and precise, and delivers on his deadlines. Anup listens as well as he leads. He’s the kind of teammate who isn’t satisfied until there’s a solution that works for all parties. He is polished and professional, but he’s also authentic and compassionate.
Denise McNichol
Having worked with Anup on various strategic initiative projects, I have been in awe of his leadership presence as well as his ability to navigate a diverse and complex organization. Anup has a keen understanding of how to align strategy work within the priorities of the individual business teams and gain influence among key stakeholders in those areas. He is both visionary and practical in his approach and he has exceptional insight and understanding of the marketing analytics and KPIs to support and foster his strategies and initiatives. Moreover, Anup is a true partner and the quintessential leader who is poised, committed, and passionate about innovation and progress. It was a pleasure to work with Anup and any employer who is lucky to have him on their team would undoubtedly feel that same.
Gab Dolceamore Weinberg
Of all the colleagues I’ve had in my ten years in marketing, Anup is one of my favorite. We accomplished a lot as a team and I chalk that up to his technical skills and remarkable character. He is a deep analytical thinker who is able to speak data language to creatives so they understand. He’s methodical and precise, and delivers on his deadlines. Anup listens as well as he leads. He’s the kind of teammate who isn’t satisfied until there’s a solution that works for all parties. He is polished and professional, but he’s also authentic and compassionate.
Denise McNichol
Having worked with Anup on various strategic initiative projects, I have been in awe of his leadership presence as well as his ability to navigate a diverse and complex organization. Anup has a keen understanding of how to align strategy work within the priorities of the individual business teams and gain influence among key stakeholders in those areas. He is both visionary and practical in his approach and he has exceptional insight and understanding of the marketing analytics and KPIs to support and foster his strategies and initiatives. Moreover, Anup is a true partner and the quintessential leader who is poised, committed, and passionate about innovation and progress. It was a pleasure to work with Anup and any employer who is lucky to have him on their team would undoubtedly feel that same.
Experience
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Harris Blitzer Sports & Entertainment
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United States
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Spectator Sports
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100 - 200 Employee
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Director, Fan Data & CRM
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Dec 2017 - Present
Drive ticket sales, sponsorship revenue, and content marketing through the development and execution of fan data strategy for the Philadelphia 76ers, New Jersey Devils, and other HBSE properties. Continually progress Fan profiles and implement marketing technologies that personalize our Fans experiences. Drive ticket sales, sponsorship revenue, and content marketing through the development and execution of fan data strategy for the Philadelphia 76ers, New Jersey Devils, and other HBSE properties. Continually progress Fan profiles and implement marketing technologies that personalize our Fans experiences.
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Marketing Consultant
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Greater Philadelphia Area
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Customer Growth
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Jan 2017 - Nov 2017
Delivered value to organizations through the development, planning, and execution of marketing strategies. Led the delivery of marketing mix and go-to-market strategies, working with client/partners to bring new products to market. Through Identifying key value drivers and competitive positioning, delivered optimal channel mix, messaging, and relevant customer experience to drive demand. Delivered value to organizations through the development, planning, and execution of marketing strategies. Led the delivery of marketing mix and go-to-market strategies, working with client/partners to bring new products to market. Through Identifying key value drivers and competitive positioning, delivered optimal channel mix, messaging, and relevant customer experience to drive demand.
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QVC
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United States
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Retail
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700 & Above Employee
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Senior Manager, Corporate Strategy | Platform Development
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Apr 2011 - Sep 2016
Held roles of increasing responsibility within Merchandise Planning, Platform Development, and Corporate Strategy for an 8 Billion Dollar global multi-channel video commerce retailer. As lead marketing strategist, I drove global strategies where I program managed the development, integration, and governance of customer growth and content distribution initiatives. Key strategies that I delivered were Personalization, Content, Retention, Video Commerce, Merchandising, and Global Branding. Drove Strategy Development and managed Strategic Planning for the enterprise. Strong focus on identifying opportunities through data-driven insights and road-mapping scale-able strategies that yielded growth in customer base. Built corporate strategic framework that informed and aligned to management of portfolio investments and long range financial planning. Completed QVC's highly selective Leadership Development program - the "Leading Edge."
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KPMG US
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United States
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Financial Services
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700 & Above Employee
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Manager, CRM
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Jan 2007 - Apr 2011
Held Roles of increasing responsibility to deploy, lead change management, design and deliver a Customer Relationship Management tool within the firm. We implemented a tool and a set of processes that enabled account teams to gain a competitive advantage by leveraging the firm's collective relationship capital to win new business and deepen relationships with existing clients. Held Roles of increasing responsibility to deploy, lead change management, design and deliver a Customer Relationship Management tool within the firm. We implemented a tool and a set of processes that enabled account teams to gain a competitive advantage by leveraging the firm's collective relationship capital to win new business and deepen relationships with existing clients.
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Manhattan Automobile Company
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New York, NY
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CRM and Marketing Lead
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2004 - 2007
Led all acquisition and retention marketing efforts. Pioneered the use of CRM in auto retail. As lead administrator of the tool, I managed a team of five to leverage it to execute integrated, multi-channel marketing campaigns. Consistently delivered growth, both from a competitive and same site perspective. Led all acquisition and retention marketing efforts. Pioneered the use of CRM in auto retail. As lead administrator of the tool, I managed a team of five to leverage it to execute integrated, multi-channel marketing campaigns. Consistently delivered growth, both from a competitive and same site perspective.
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Mosaic Performance Solutions
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United States
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IT Services and IT Consulting
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Account Manager
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1999 - 2004
Served as an account lead for a boutique direct marketing firm. Managed daily operations of all direct marketing activities for clients in telecommunications, cellular wireless, energy, and credit card industries. Managed relationships with call center, lead management, direct mail house and other vendors as necessary. Took on special assignment to maximize productivity with partner call centers in India. Led hands-on training, coaching, and data management. Raised productivity and reduced leakage to compete with and become more profitable than partnerships with US-based call centers.
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MBNA America
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United States
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1 - 100 Employee
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Telemarketing Representative | Coach
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1995 - 1999
Started as an outbound telesales representative acquiring new credit card customers via phone application. Quickly became a top producing credit card sales specialist. In 1996, Promoted to coach and manage teams of representatives. Started as an outbound telesales representative acquiring new credit card customers via phone application. Quickly became a top producing credit card sales specialist. In 1996, Promoted to coach and manage teams of representatives.
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Education
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Cornell University
Digital Marketing Certificate -
Montclair State University
Bachelor of Science (BS), Marketing
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