Experience

CLARK

• Germany
• Insurance
• 200 - 300 Employee

• Senior Marketing Intelligence Manager

  • May 2021 - Present



Habyt

• Germany
• Leasing Real Estate
• 1 - 100 Employee

• Senior Business Intelligence Analyst

  • Nov 2019 - Apr 2021



iMusician

• Switzerland
• Musicians
• 1 - 100 Employee

• Lead Business Intelligence Manager

  • Sep 2018 - Sep 2019

  • Successfully set up one true source of data including implementation of proper tracking, debugging and GDPR compliant cookie policies using Tag Manager among other tools. • Managed marketing analytics projects and collaborated with cross-functional teams. • Analyzed, validated and reported data for guiding business decisions through well-defined business KPIs and other relevant metrics. • Formulated and implemented Data & BI strategy for the year 2018-2019. • Developed and maintained effective data related workflows and processes. • Ensured adoption of consistent and business relevant process/methodologies/source data modelling • Supported Marketing in customer acquisition through effective segmentation techniques generation and effective campaign offerings. • Supervised google analytics to advice on SEO, Adwords, customer acquisitions, audience insights and simultaneously driving growth through valuable reports & dashboards. • Drove a culture of clear, transparent and reliable data inside the company.



Cimalpes

• France
• Real Estate
• 100 - 200 Employee

• Digital Marketing Consultant

  • Nov 2017 - Jul 2018

  • Illustrated potential improvement areas in digital marketing and recommended specific action plans to be implemented in future. • Significantly improved profitability by assessing client needs and offering tailored solutions. • Conducted heat-mapping, eye-tracking, market research and analysis using tools like Google Analytics (audience, behaviour and conversions), Hotjar, SEO. Aided in UX/UI development of websites. • Benchmarked their websites against its immediate competitors in terms of content, commerce and community.



Shelter Infrastructures Private Limited

• Kolkata Area, India

• Senior Data Analyst & Strategist

  • Aug 2015 - Aug 2017

  • Optimized business and marketing efforts through data interpretation and analysis using A/B testing, statistical techniques, BI tools, R and SQL queries. • Supervised data team for streamlining business promotion & marketing process. • Worked as a liaison between the project team and the clients to deliver on project updates, understand new requirements and closure on defects tracking. • Refined regional business marketing and 42% project expansion. • Optimized business and marketing efforts through data interpretation and analysis using A/B testing, statistical techniques, BI tools, R and SQL queries. • Supervised data team for streamlining business promotion & marketing process. • Worked as a liaison between the project team and the clients to deliver on project updates, understand new requirements and closure on defects tracking. • Refined regional business marketing and 42% project expansion.



Cognizant

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Programmer Analyst

  • Jul 2012 - Aug 2015

  • Experienced in Big Data, ETL (Extract, Transform, Load) processes and Business Intelligence for formulating high functioning databases. • Developed the ETL processes for AT&T data acknowledgement process in Informatica following an agile work model. • Worked on Cognos to develop and create BI dashboards for all the stakeholders involved. • Pioneered in both structural and relational databases for data modelling and data purification. • Championed the quarterly results of Standard & Poor’s ratings project through successful implementation of Business Intelligence.