Experience

Zell Education

• India
• Education Administration Programs
• 100 - 200 Employee

• Marketing Team Lead

  • Nov 2021 - Present



Emeritus

• Singapore
• Higher Education
• 700 & Above Employee

• Digital Marketing Manager

  • Dec 2019 - Nov 2021



Ethinos

• India
• Advertising Services
• 200 - 300 Employee

• Sr Manager - Paid Media

  • Jun 2019 - Dec 2019



Performics India

• India
• Advertising Services
• 500 - 600 Employee

• Business Manager

  • May 2017 - Dec 2019



iProspect

• Advertising Services
• 700 & Above Employee

• • Mar 2016 - Apr 2017

  Innovative approach with right direction for various digital solutions according to the requirement.Optimizing the campaigns on daily-basis to meet client’s target and deliverable's.Analyze campaign conversions, spends, landing pages, campaign performance and identify growth/optimization opportunities within the accountCarrying out technical changes, analyzing and drawing insights from third party analytics data, implementing innovative management techniques to maximize campaign performance. Use of Various PLA’s tools: Google Analytics, Google Tag Manager, Sem Rush, Crazyegg, Advanced Web Ranking Tool, SEO tool Kit (IIS), Screaming Frog, Majestic SEO, Moz, ahref, Google Keyword Planner and Display Planner. Show less

• • Mar 2015 - Mar 2016

  Develop SEO strategies and CampaignsImplement and monitor campaignsPerform Website Site Analysis, Keyword Research and Mapping, and Assess link building opportunitiesCompetitive Analysis by comparing the performance through benchmarking data of other competitors in same industryPrepare Analytics and Ranking reports for clients Keyword Analysis & Content Integration.On page Optimization Off Page OptimizationWeb Traffic AnalysisHelp in Social Media Optimization StrategyKeep up-to-date with search engine trends, algorithms and ranking factorsExercise SEO best practice to ensure high rankings for our clientsMonitor industry trends, website developments and competitor strategiesManaging Clients with frequent data analysis Show less

• • Sep 2013 - Mar 2015

  Create SEO Strategies for Top Client across various verticals On page/Off Page OptimizationHandle multiple tasks, switch priorities and focus as neededExercise SEO best practice to ensure high rankings for our clients, Monitor industry trends, website developments and competitor strategiesDesign, plan and implementation of web analytics toolsManaging Clients with frequent Data Analysis