Marketing Assistant

• Sep 2022 - Jan 2023

Here are some of the skills and experiences that I brought to the role: Strong communication skills: I was able to communicate effectively with team members, clients, and stakeholders. I was responsive and able to answer client inquiries promptly and precisely. Attention to detail: I was detail-oriented and always ensured that all materials, costs, invoices, and timing schedules were up to date. I was proactive in following up on all the steps in the implementation of all jobs and… Show more Here are some of the skills and experiences that I brought to the role: Strong communication skills: I was able to communicate effectively with team members, clients, and stakeholders. I was responsive and able to answer client inquiries promptly and precisely. Attention to detail: I was detail-oriented and always ensured that all materials, costs, invoices, and timing schedules were up to date. I was proactive in following up on all the steps in the implementation of all jobs and work in progress on the assigned projects. Excellent organizational skills: I was able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. I maintained accurate documentation of all costs and invoices on projects. Marketing knowledge: I had a deep understanding of marketing, including digital marketing channels such as email marketing, content marketing, and social media marketing. I was familiar with tools such as Google Analytics, LinkedIn Ads Manager, and Microsoft Excel to manage and analyze campaigns. Collaborative mindset: I was a team player and always willing to collaborate and contribute to the success of the team. I worked closely with designers, copywriters, and sales teams to ensure that all projects were executed efficiently and effectively. Show less Here are some of the skills and experiences that I brought to the role: Strong communication skills: I was able to communicate effectively with team members, clients, and stakeholders. I was responsive and able to answer client inquiries promptly and precisely. Attention to detail: I was detail-oriented and always ensured that all materials, costs, invoices, and timing schedules were up to date. I was proactive in following up on all the steps in the implementation of all jobs and… Show more Here are some of the skills and experiences that I brought to the role: Strong communication skills: I was able to communicate effectively with team members, clients, and stakeholders. I was responsive and able to answer client inquiries promptly and precisely. Attention to detail: I was detail-oriented and always ensured that all materials, costs, invoices, and timing schedules were up to date. I was proactive in following up on all the steps in the implementation of all jobs and work in progress on the assigned projects. Excellent organizational skills: I was able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. I maintained accurate documentation of all costs and invoices on projects. Marketing knowledge: I had a deep understanding of marketing, including digital marketing channels such as email marketing, content marketing, and social media marketing. I was familiar with tools such as Google Analytics, LinkedIn Ads Manager, and Microsoft Excel to manage and analyze campaigns. Collaborative mindset: I was a team player and always willing to collaborate and contribute to the success of the team. I worked closely with designers, copywriters, and sales teams to ensure that all projects were executed efficiently and effectively. Show less

Head Of Department, Communication

• Jun 2021 - Jun 2022

Developed newsletters using Wix.com to align the content, timing, and delivery of the marketing messages resulting in an increased landing page conversion rate by 22%. Remodeled the positioning strategy after monitoring other clubs' engagement and building competitive positioning using Facebook and Instagram analytics resulting in an increase in donation signups by 40%. Diligently managed all of the marketing aspects using superior communication skills to build the business plan… Show more Developed newsletters using Wix.com to align the content, timing, and delivery of the marketing messages resulting in an increased landing page conversion rate by 22%. Remodeled the positioning strategy after monitoring other clubs' engagement and building competitive positioning using Facebook and Instagram analytics resulting in an increase in donation signups by 40%. Diligently managed all of the marketing aspects using superior communication skills to build the business plan including industry analysis, customer trends, market growth, positioning, and promotions using Hubspot which resulted in an increase in click rate. Show less Developed newsletters using Wix.com to align the content, timing, and delivery of the marketing messages resulting in an increased landing page conversion rate by 22%. Remodeled the positioning strategy after monitoring other clubs' engagement and building competitive positioning using Facebook and Instagram analytics resulting in an increase in donation signups by 40%. Diligently managed all of the marketing aspects using superior communication skills to build the business plan… Show more Developed newsletters using Wix.com to align the content, timing, and delivery of the marketing messages resulting in an increased landing page conversion rate by 22%. Remodeled the positioning strategy after monitoring other clubs' engagement and building competitive positioning using Facebook and Instagram analytics resulting in an increase in donation signups by 40%. Diligently managed all of the marketing aspects using superior communication skills to build the business plan including industry analysis, customer trends, market growth, positioning, and promotions using Hubspot which resulted in an increase in click rate. Show less

Marketing Intern

• Sep 2021 - Dec 2021

Collaborated with supervisors, other coworkers using great creative writing and oral communication skills to make presentations using design thinking using Canva, Google Slides. Conducted market research and analyzed current trends; created content for various social media platforms, such as Facebook, YouTube, Twitter, and Instagram. Worked on implementation of new marketing strategies and campaigns; generated monthly marketing reports on the results of campaigns, using Mail chimp… Show more Collaborated with supervisors, other coworkers using great creative writing and oral communication skills to make presentations using design thinking using Canva, Google Slides. Conducted market research and analyzed current trends; created content for various social media platforms, such as Facebook, YouTube, Twitter, and Instagram. Worked on implementation of new marketing strategies and campaigns; generated monthly marketing reports on the results of campaigns, using Mail chimp and Mail merge resulting in 40.56% open rates Show less Collaborated with supervisors, other coworkers using great creative writing and oral communication skills to make presentations using design thinking using Canva, Google Slides. Conducted market research and analyzed current trends; created content for various social media platforms, such as Facebook, YouTube, Twitter, and Instagram. Worked on implementation of new marketing strategies and campaigns; generated monthly marketing reports on the results of campaigns, using Mail chimp… Show more Collaborated with supervisors, other coworkers using great creative writing and oral communication skills to make presentations using design thinking using Canva, Google Slides. Conducted market research and analyzed current trends; created content for various social media platforms, such as Facebook, YouTube, Twitter, and Instagram. Worked on implementation of new marketing strategies and campaigns; generated monthly marketing reports on the results of campaigns, using Mail chimp and Mail merge resulting in 40.56% open rates Show less

Search Engine Optimization Analyst

• Jul 2021 - Sep 2021

Understand keywords driving traffic to the website, keyword research, and competitor analysis. Develop compelling content to grow organic traffic. Perform content audits to assess how well existing content is performing. Perform content gap analyses to determine what type of content is missing and what is needed. Research websites that can aid in attracting backlinks. Make phone calls and email relevant websites in order to earn high-quality links. Lead, oversee, and execute SEO… Show more Understand keywords driving traffic to the website, keyword research, and competitor analysis. Develop compelling content to grow organic traffic. Perform content audits to assess how well existing content is performing. Perform content gap analyses to determine what type of content is missing and what is needed. Research websites that can aid in attracting backlinks. Make phone calls and email relevant websites in order to earn high-quality links. Lead, oversee, and execute SEO to grow organic traffic to the websites by planning, developing, implementing, and managing the overall digital marketing strategy. Analyze social media posts/sentiment performance, report metrics, recommendations to internal divisions, and continuously optimize for engagement + conversion. Conduct weekly analytics reviews (e.g., Google Search Console) to identify issues and new opportunities. Show less Understand keywords driving traffic to the website, keyword research, and competitor analysis. Develop compelling content to grow organic traffic. Perform content audits to assess how well existing content is performing. Perform content gap analyses to determine what type of content is missing and what is needed. Research websites that can aid in attracting backlinks. Make phone calls and email relevant websites in order to earn high-quality links. Lead, oversee, and execute SEO… Show more Understand keywords driving traffic to the website, keyword research, and competitor analysis. Develop compelling content to grow organic traffic. Perform content audits to assess how well existing content is performing. Perform content gap analyses to determine what type of content is missing and what is needed. Research websites that can aid in attracting backlinks. Make phone calls and email relevant websites in order to earn high-quality links. Lead, oversee, and execute SEO to grow organic traffic to the websites by planning, developing, implementing, and managing the overall digital marketing strategy. Analyze social media posts/sentiment performance, report metrics, recommendations to internal divisions, and continuously optimize for engagement + conversion. Conduct weekly analytics reviews (e.g., Google Search Console) to identify issues and new opportunities. Show less

Post secondary ambassador program

• Feb 2021 - Jun 2021

Barista

• Oct 2020 - Mar 2021

Responsible for providing friendly service to guests while handling food and beverage purchases, accepting payment, and making change Maintain proper cash handling and ensure proper procedures are followed Maintain a sense of urgency with helping customers Process information/merchandise through POS register system Maintain positive morale and professional attitude Customer service focused and solution-oriented Responsible for providing friendly service to guests while handling food and beverage purchases, accepting payment, and making change Maintain proper cash handling and ensure proper procedures are followed Maintain a sense of urgency with helping customers Process information/merchandise through POS register system Maintain positive morale and professional attitude Customer service focused and solution-oriented

Analytical marketing intern

• Sep 2020 - Oct 2020

Project Lead

• Jun 2020 - Aug 2020

Formulated the entire product life cycle, from planning through development, launch, and retirement phases. Played a role in the marketing cycle as a Product Marketing Manager, from positioning, branding, and creativity to evaluating and orchestrating global launch strategies and defining market analysis requirements. Enlisted our competition's tracking and developing strategic positioning, reaction plans for the next 5 years. As a part of the user experience role, conducted research… Show more Formulated the entire product life cycle, from planning through development, launch, and retirement phases. Played a role in the marketing cycle as a Product Marketing Manager, from positioning, branding, and creativity to evaluating and orchestrating global launch strategies and defining market analysis requirements. Enlisted our competition's tracking and developing strategic positioning, reaction plans for the next 5 years. As a part of the user experience role, conducted research of 30+ individuals, writing the Go-To-Market Strategy, project planning using the current trends, consulting collaborated with the software development department, resulting in being in the top 20 teams, and received great compliments on our project using great project planning and collaboration skills. Formulated the entire product life cycle, from planning through development, launch, and retirement phases. Played a role in the marketing cycle as a Product Marketing Manager, from positioning, branding, and creativity to evaluating and orchestrating global launch strategies and defining market analysis requirements Show less Formulated the entire product life cycle, from planning through development, launch, and retirement phases. Played a role in the marketing cycle as a Product Marketing Manager, from positioning, branding, and creativity to evaluating and orchestrating global launch strategies and defining market analysis requirements. Enlisted our competition's tracking and developing strategic positioning, reaction plans for the next 5 years. As a part of the user experience role, conducted research… Show more Formulated the entire product life cycle, from planning through development, launch, and retirement phases. Played a role in the marketing cycle as a Product Marketing Manager, from positioning, branding, and creativity to evaluating and orchestrating global launch strategies and defining market analysis requirements. Enlisted our competition's tracking and developing strategic positioning, reaction plans for the next 5 years. As a part of the user experience role, conducted research of 30+ individuals, writing the Go-To-Market Strategy, project planning using the current trends, consulting collaborated with the software development department, resulting in being in the top 20 teams, and received great compliments on our project using great project planning and collaboration skills. Formulated the entire product life cycle, from planning through development, launch, and retirement phases. Played a role in the marketing cycle as a Product Marketing Manager, from positioning, branding, and creativity to evaluating and orchestrating global launch strategies and defining market analysis requirements Show less

Community Manager

• Jul 2020 - Jul 2020

Acted as a direct point of contact and delivered timely along with accurate feedback on new strategic initiatives to 30 students. Evaluated 20+ projects, to judge if they qualify to be in the final round. Accelerated student community engagement by 30% through the initiation and hosting of pop-up community video calls in order to motivate them to do better leading, along with resolving issues among team members. Facilitated community building through networking sessions with… Show more Acted as a direct point of contact and delivered timely along with accurate feedback on new strategic initiatives to 30 students. Evaluated 20+ projects, to judge if they qualify to be in the final round. Accelerated student community engagement by 30% through the initiation and hosting of pop-up community video calls in order to motivate them to do better leading, along with resolving issues among team members. Facilitated community building through networking sessions with students within the Nu school of 3000+ students in total, while managing a discord group with people from 140+ countries effectively and efficiently.

Fellowship

• Jul 2020 - Jul 2020

Collaborated with a team of 5 to make the framework of an app that would lead to a decrease in the amount of food waste generated from different hotels, superstores like Foodland, Walmart along other grocery stores. Performed reports on Powerpoint to analyze competitors, target markets, and demographics in order to increase the efficiency of the project by 53%. utilizing excellent communication skills. Composed evaluations, etc. for statistical purposes of 30+people

Marketing Associate

• Mar 2019 - Mar 2020

Increased sales by 150% by developing a comprehensive product pricing matrix equipped with cost drivers. Demonstrated excellent client resolution skills by understanding the problem and providing relevant product information to customers through conflict management strategies delivered via telephone with a 95% client satisfaction approval rate. Ensured customer satisfaction through inventory management which included maintaining optimal inventory levels to prevent product… Show more Increased sales by 150% by developing a comprehensive product pricing matrix equipped with cost drivers. Demonstrated excellent client resolution skills by understanding the problem and providing relevant product information to customers through conflict management strategies delivered via telephone with a 95% client satisfaction approval rate. Ensured customer satisfaction through inventory management which included maintaining optimal inventory levels to prevent product shortages. Show less Increased sales by 150% by developing a comprehensive product pricing matrix equipped with cost drivers. Demonstrated excellent client resolution skills by understanding the problem and providing relevant product information to customers through conflict management strategies delivered via telephone with a 95% client satisfaction approval rate. Ensured customer satisfaction through inventory management which included maintaining optimal inventory levels to prevent product… Show more Increased sales by 150% by developing a comprehensive product pricing matrix equipped with cost drivers. Demonstrated excellent client resolution skills by understanding the problem and providing relevant product information to customers through conflict management strategies delivered via telephone with a 95% client satisfaction approval rate. Ensured customer satisfaction through inventory management which included maintaining optimal inventory levels to prevent product shortages. Show less