Anukriti Athaiya

Offline Events & Co-Marketing Lead at Rapyuta Robotics
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Contact Information
us****@****om
(386) 825-5501
Location
Jaipur, IN

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Experience

    • Japan
    • Automation Machinery Manufacturing
    • 100 - 200 Employee
    • Offline Events & Co-Marketing Lead
      • Nov 2023 - Present

    • India
    • Software Development
    • 200 - 300 Employee
    • Email Marketing Associate
      • May 2022 - Nov 2023

      Gurugram, Haryana, India

    • India
    • Software Development
    • 700 & Above Employee
    • Campaign Management Executive
      • Jul 2021 - May 2022

      · Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns and reporting results. · Diligently following QA checklist to ensure the campaigns are delivered without any flaws and are result-driven. · Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all email marketing… Show more · Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns and reporting results. · Diligently following QA checklist to ensure the campaigns are delivered without any flaws and are result-driven. · Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all email marketing metrics. · Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients. · Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client. · Assist in marketing automation campaigns, retargeting ads, list clearing and more aspect of email marketing. · Evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience. Show less

    • India
    • Non-profit Organizations
    • 300 - 400 Employee
    • Contributor
      • Apr 2021 - Apr 2022

    • India
    • Higher Education
    • 700 & Above Employee
    • Project Assistant
      • Apr 2020 - Apr 2021

      Jaipur, Rajasthan, India at STI (Science Technology & Innovation Hub), JECRC University

    • Student Development Officer
      • Dec 2019 - Apr 2021

      Jaipur, Rajasthan, India

    • Deputy Manager - Leadership Development Cell
      • Aug 2018 - Apr 2021

      Jaipur Area, India

    • Social Media Coordinator
      • Jul 2020 - Aug 2020

      Smart India Hackathon is a nationwide initiative to provide students a platform to solve some of the pressing problems proposed by ministries & industries thus inculcating a culture of product innovation and a mindset of problem-solving.

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Opinion Leader
      • Apr 2020 - Apr 2021

    • India
    • Higher Education
    • 700 & Above Employee
    • Executive Committee Member
      • Feb 2019 - Mar 2019

      Smart India Hackathon is a national level technical event conducted by the current government to engage engineering college students to solve problems stated by ministries on the smart India website. This event is another push to 'Digital India Initiative'.

    • Event Executive
      • Jan 2019 - Feb 2019

      'JU VERVE' is a National Level Sports Fest which has amalgamated in it some amazing games like Volleyball, Basketball, Cricket, Football, American Football, Flag Football, Table Tennis, Chess, Sports Quiz and LAN gaming.

    • Event Executive
      • Aug 2018 - Feb 2019

    • Outreach Assistant
      • Oct 2018 - Oct 2018

      Blood Donation Camp

    • India
    • Higher Education
    • 700 & Above Employee
    • Academic Relations & Outreach Intern
      • Jan 2018 - Jun 2018

      Jaipur 1) Event design & planning 2) Managing event schedules 3) Propose ideas to improve event quality 4) Forming volunteer teams and coordinating with them 5) Identifying event-related logistics needs 6) Update & track deliverables needed per event. 7) Production within time limits and managing event schedules 8) Fulfillment of real-time requirements and taking care of communication during the event 9) Proactively handle any arising issues and troubleshoot any emerging… Show more 1) Event design & planning 2) Managing event schedules 3) Propose ideas to improve event quality 4) Forming volunteer teams and coordinating with them 5) Identifying event-related logistics needs 6) Update & track deliverables needed per event. 7) Production within time limits and managing event schedules 8) Fulfillment of real-time requirements and taking care of communication during the event 9) Proactively handle any arising issues and troubleshoot any emerging problem 10) Writing articles and social media posts for the offline/online promotion of events 11) Working as a moderator to cover the highlights of the events being conducted Show less

    • India
    • Higher Education
    • 700 & Above Employee
    • Event Coordinator
      • Aug 2017 - Sep 2017

      Jaipur Area, India Coordinator of the event 'PROTSAHAN 2017' which is a Techno – Scholastic Festival for school kids which is conducted yearly at JECRC University.

    • India
    • Online Media
    • 1 - 100 Employee
    • Contributing Writer
      • Jun 2017 - Jul 2017

      Jaipur Area, India Writing unbiased opinions and updates of the Entertainment Industry.

    • India
    • Higher Education
    • 700 & Above Employee
    • Digital Marketing Team Head
      • Jun 2017 - Jun 2017

      Jaipur Area, India

    • India
    • Higher Education
    • 700 & Above Employee
    • Sponsorship Coordinator
      • Feb 2017 - Mar 2017

      Coordinator of Sponsorship Team of the annual techno-cultural fest 'RHYTHM 2017'

    • Team Lead
      • Feb 2017 - Feb 2017

      Jaipur Area, India Head of Medal Distribution Team in 'AU MARATHON 2017'

    • India
    • Higher Education
    • 700 & Above Employee
    • Event Coordinator
      • Sep 2016 - Oct 2016

      Jaipur Area, India Coordinator of the event 'PROTSAHAN'16' which is a Techno – Scholastic Festival for school kids and is conducted yearly at JECRC University.

    • India
    • Higher Education
    • 700 & Above Employee
    • Media Marketing Team Head
      • Jun 2016 - Jun 2016

    • India
    • Higher Education
    • 700 & Above Employee
    • Sponsorship Executive
      • Jan 2016 - Mar 2016

      Jaipur Area, India Sponsorship Executive of annual techno-cultural fest 'RHTHYM 2016'

    • Stage Manager
      • Dec 2015 - Dec 2015

      Jaipur Area, India Member of Management Committee for International Chemistry Conference (ICRACS)

    • India
    • Higher Education
    • 700 & Above Employee
    • Summer Intern
      • May 2015 - Jul 2015

      Jaipur Area, India 1) Counseling of prospective candidates & organizing familiarizing trip at JECRC University for the admission session 2015-16. 2) Dealing with every person visiting the university's campus for admission purpose and responding to their queries. 3) Volunteering and managing the counseling sessions and doing data entries.

    • India
    • Higher Education
    • 700 & Above Employee
    • Team Member
      • Dec 2014 - Feb 2015

      Jaipur Area, India An active member of Sponsorship Team of annual techno-cultural fest 'RHTHYM 2015'

Education

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
    Master of Business Administration - MBA, Marketing/Marketing Management, General
    2021 - 2023
  • JECRC University
    Bachelor of Technology, Computer Science & Engineering
    2014 - 2018

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