Experience

Loop Subscriptions

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• CMO

  • Jun 2022 - Present

  Gurugram, Haryana, India - Content - Lead Generation - Outbound -Marketing Ops - Branding - Team building



ixigo

• India
• Technology, Information and Internet
• 300 - 400 Employee

• Head of Search Engine Optimization

  • Apr 2022 - Jun 2022

  - Managed a team of 2 people to lead the SEO efforts at ixigo.com - Increased traffic by ~25% over a period of 1.5 years. Simple techniques used: Deduplication of pages, solved for cannabilization, optimizing page intent, worked on page performance with developers.

• Search Engine Optimization Manager

  • Jan 2021 - Apr 2022



VWO

• India
• Technology, Information and Internet
• 100 - 200 Employee

• SEO Manager

  • May 2019 - Jan 2021

  New Delhi Area, India Trying to bridge the gap between SEO and CRO for VWO.com. SEO=> Increasing Website Traffic | CRO=> Increase the probability of converting that traffic into leads. Highlights - Managing and executing SEO activities for VWO.com - Created and established topic clusters for VWO which includes highly searched topics- A/B Testing, Conversion Rate Optimization, Website Heatmap - Published Google Knowledge Panel for Wingify



Wingify

• India
• Technology, Information and Internet
• 200 - 300 Employee

• Associate Marketing

  • Oct 2017 - Apr 2019

  New Delhi Area, India Major highlights: 1. A/B tested the text of CTAs on the landing pages for Google ads, via dynamic keyword insertion method. Conversions increased by 1% on a few of the landing pages, specifically for generic keywords. 2. Increase in overall rankings for our website VWO.com. If you google A/B testing anywhere in the world, VWO ranks first. I worked on that :) It's a topic that is researched by product managers, data scientists, marketers and so many other disciplines.

• Product Marketer

  • Apr 2017 - Oct 2017

  New Delhi Area, India Why I shifted to Marketing: Opportunity to work in the marketing team of one of India's leading startups (at that point of time) Major Highlights: 1. Running A/B tests using VWO on VWO.com. Document and share the learnings with the rest of the company in our monthly camps. One of the A/B tests particularly stood out, helping increase free trial signups by 1%. 2. Wrote a blog post on how someone can learn CRO by drawing an analogy with football. It was shared by Unbounce. 3.… Show more Why I shifted to Marketing: Opportunity to work in the marketing team of one of India's leading startups (at that point of time) Major Highlights: 1. Running A/B tests using VWO on VWO.com. Document and share the learnings with the rest of the company in our monthly camps. One of the A/B tests particularly stood out, helping increase free trial signups by 1%. 2. Wrote a blog post on how someone can learn CRO by drawing an analogy with football. It was shared by Unbounce. 3. Created internal processes for SEO and CRO- Updating content, A/B Test status. 4. Lead generation with help of form Optimization on all of our Ad landing pages, led to an increase in Free Trial signups.

• Customer Delight Manager

  • Jun 2016 - Apr 2017

  New Delhi Area, India About the company: Wingify Software Pvt. Ltd. is a software company based in New Delhi, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile Why I Joined: 1. One of the best startups in India at that point of time and was growing at a very fast pace. 2. VWO was one of the best platforms in a relatively new digital marketing space known as CRO Major highlights: 1. Using in-app… Show more About the company: Wingify Software Pvt. Ltd. is a software company based in New Delhi, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile Why I Joined: 1. One of the best startups in India at that point of time and was growing at a very fast pace. 2. VWO was one of the best platforms in a relatively new digital marketing space known as CRO Major highlights: 1. Using in-app messaging, automated the process of reaching out to customers on standard plans in order to up-sell, cross-sell or stop churn. 2. Created product demo videos in order to reduce time and effort of manual demos. 3. Shared A/B testing ideas with customers in order to increase product usage. 4. Created an online process to help onboard other customer success managers. 5. Created an online repository to help other customer success manager with frequently asked questions related to billing. Why the role did not work out: 1. This was more of an experimental role. The team was very small to handle the queries of so many customers on standard plans.



LimeTray

• Marketing Associate

  • Sep 2014 - Apr 2016

  Mumbai and New Delhi, India About the company: LimeTray helps restaurants get online & provide them with all the tools they need to manage their restaurant, build a brand and engage with customers. How I joined: Applied through an intern portal and joined them for free for 14 days. Worked to convert my internship into a full-time role. Why I joined: 1. Seeing a company built from scratch is a goldmine for learning and growth. I joined as the 28th employee. At the time of my exit, LimeTray had over 150… Show more About the company: LimeTray helps restaurants get online & provide them with all the tools they need to manage their restaurant, build a brand and engage with customers. How I joined: Applied through an intern portal and joined them for free for 14 days. Worked to convert my internship into a full-time role. Why I joined: 1. Seeing a company built from scratch is a goldmine for learning and growth. I joined as the 28th employee. At the time of my exit, LimeTray had over 150 employees in 5 different cities in India. 2. Opportunity to work in a startup in an industry dominated by companies like Zomato. 3. Flexibility to work on multiple projects like SEO, SEM, and menu analysis of restaurants. Major Highlights: 1. SEO for individual restaurants' websites (500+). Mostly it was on on-page optimization. I worked on the conversion rate optimization of restaurants' websites. 2. Doubled the online orders on Bercos' website (a popular Chinese restaurant in India) during Christmas week in 2015 with the help of a tailored AdWords campaign. 3. Helped account managers with cross-selling, and up-selling other products and services, in addition to retaining customers. 4. Provided feedback to the product team for backend features that enabled restaurant managers to schedule email and SMS campaigns. Why I moved on: I wanted to move to a different challenge and industry space. And the pay was below industry standards at LimeTray Show less



Senior Flexonics

• Design And Development Engineer

  • Jun 2013 - May 2014

  IMT Manesar, Gurgaon How I joined: Selected through on-campus recruitment Why I joined: 1. A multinational brand that manufactures parts for automobile companies like BMW, Volkswagen and others. 2. Company sponsored training in main headquarters in UK. Major Highlights: 1. Worked on a project for Mahindra that involved designing and developing a prototype for their new vehicle TUV301 2. Worked on different engine Parts for Honda and Ford. Why I left: 1. They did not honour the… Show more How I joined: Selected through on-campus recruitment Why I joined: 1. A multinational brand that manufactures parts for automobile companies like BMW, Volkswagen and others. 2. Company sponsored training in main headquarters in UK. Major Highlights: 1. Worked on a project for Mahindra that involved designing and developing a prototype for their new vehicle TUV301 2. Worked on different engine Parts for Honda and Ford. Why I left: 1. They did not honour the promise they had made during the campus recruitment. 2. Working in a plant was not something that I saw myself doing for rest of my life. I was young and I wanted to take a risk to figure something else out Show less