Antti Lauronen
Board Member at Proxy • Venture Capital and Design Studio- Claim this Profile
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English Full professional proficiency
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Finnish Native or bilingual proficiency
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Swedish Professional working proficiency
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German Limited working proficiency
Topline Score
Bio
André Bardy
Antti is a rare talent in his ability to drive both business and culture. Relentless in his pursuit for profitable growth, but at the same time a driving force for building and maintaining a culture where people actually want to come to work. Never afraid to get his hands dirty, his approach to problem solving is characterised by a blend of intelligence and creativity. Expect the positively unexpected when Antti gets involved. Antti is the type of leader we all wish we had.
Drew Eldridge
Antti strengths range across the entire spectrum from pure-play advertising, marketing & communications, digital products & services, and service design. His unique ability to think laterally across the whole customer journey, being able to move from a 10.000 ft perspective to the precise brand interaction with the end user, no doubt comes from his experience leading a variety of teams across Finland and UK markets - along with his close collaboration with the Mirum global network. In my experience, all of this in one individual usually comes at a price (big ego and a ‘know-it-all’ attitude) - however, in my career, I haven’t worked with a nicer bloke who operates with such humility and an uncompromising willingness to listen and learn from others. Antti is a true leader and thrives when asked to get the most out of those around him. I count myself as one of those lucky enough to be able to learn and grow under his leadership, for which I will forever be grateful.
André Bardy
Antti is a rare talent in his ability to drive both business and culture. Relentless in his pursuit for profitable growth, but at the same time a driving force for building and maintaining a culture where people actually want to come to work. Never afraid to get his hands dirty, his approach to problem solving is characterised by a blend of intelligence and creativity. Expect the positively unexpected when Antti gets involved. Antti is the type of leader we all wish we had.
Drew Eldridge
Antti strengths range across the entire spectrum from pure-play advertising, marketing & communications, digital products & services, and service design. His unique ability to think laterally across the whole customer journey, being able to move from a 10.000 ft perspective to the precise brand interaction with the end user, no doubt comes from his experience leading a variety of teams across Finland and UK markets - along with his close collaboration with the Mirum global network. In my experience, all of this in one individual usually comes at a price (big ego and a ‘know-it-all’ attitude) - however, in my career, I haven’t worked with a nicer bloke who operates with such humility and an uncompromising willingness to listen and learn from others. Antti is a true leader and thrives when asked to get the most out of those around him. I count myself as one of those lucky enough to be able to learn and grow under his leadership, for which I will forever be grateful.
André Bardy
Antti is a rare talent in his ability to drive both business and culture. Relentless in his pursuit for profitable growth, but at the same time a driving force for building and maintaining a culture where people actually want to come to work. Never afraid to get his hands dirty, his approach to problem solving is characterised by a blend of intelligence and creativity. Expect the positively unexpected when Antti gets involved. Antti is the type of leader we all wish we had.
Drew Eldridge
Antti strengths range across the entire spectrum from pure-play advertising, marketing & communications, digital products & services, and service design. His unique ability to think laterally across the whole customer journey, being able to move from a 10.000 ft perspective to the precise brand interaction with the end user, no doubt comes from his experience leading a variety of teams across Finland and UK markets - along with his close collaboration with the Mirum global network. In my experience, all of this in one individual usually comes at a price (big ego and a ‘know-it-all’ attitude) - however, in my career, I haven’t worked with a nicer bloke who operates with such humility and an uncompromising willingness to listen and learn from others. Antti is a true leader and thrives when asked to get the most out of those around him. I count myself as one of those lucky enough to be able to learn and grow under his leadership, for which I will forever be grateful.
André Bardy
Antti is a rare talent in his ability to drive both business and culture. Relentless in his pursuit for profitable growth, but at the same time a driving force for building and maintaining a culture where people actually want to come to work. Never afraid to get his hands dirty, his approach to problem solving is characterised by a blend of intelligence and creativity. Expect the positively unexpected when Antti gets involved. Antti is the type of leader we all wish we had.
Drew Eldridge
Antti strengths range across the entire spectrum from pure-play advertising, marketing & communications, digital products & services, and service design. His unique ability to think laterally across the whole customer journey, being able to move from a 10.000 ft perspective to the precise brand interaction with the end user, no doubt comes from his experience leading a variety of teams across Finland and UK markets - along with his close collaboration with the Mirum global network. In my experience, all of this in one individual usually comes at a price (big ego and a ‘know-it-all’ attitude) - however, in my career, I haven’t worked with a nicer bloke who operates with such humility and an uncompromising willingness to listen and learn from others. Antti is a true leader and thrives when asked to get the most out of those around him. I count myself as one of those lucky enough to be able to learn and grow under his leadership, for which I will forever be grateful.
Experience
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Board Member
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Mar 2021 - Present
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Markkinointijohdon ryhmä ry MJR
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Finland
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Advertising Services
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1 - 100 Employee
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Member
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Oct 2021 - Present
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Paulig Group
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Finland
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Food and Beverage Services
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700 & Above Employee
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Director, Creative, Planning & Digital
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Mar 2020 - Present
Responsible for raising the level of Paulig Group's - creative marketing communications- design- digital strategy- eCommerce- marketing effectiveness Responsible for raising the level of Paulig Group's - creative marketing communications- design- digital strategy- eCommerce- marketing effectiveness
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Growth Strategy
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May 2019 - Mar 2020
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Managing Director, London
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Feb 2015 - May 2019
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Film Marketing Consultant
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Jun 2012 - Dec 2016
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Activeark JWT Ltd.
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Finland
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Advertising Services
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1 - 100 Employee
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Managing Director, London.
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Jun 2013 - Jan 2015
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Director
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Feb 2009 - Jun 2013
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MediaXchange
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Italy
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Advertising Services
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1 - 100 Employee
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Project Lead / New York Television Festival
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2008 - 2008
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Commercial Banking
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2004 - 2007
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Education
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2007 - 2009
Cass Business School
MSc, Management
Community
