Antti Salmi
Growth Lead at Truly- Claim this Profile
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English Full professional proficiency
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French Full professional proficiency
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Swedish Professional working proficiency
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Spanish Limited working proficiency
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Russian Elementary proficiency
Topline Score
Bio
ALEX EL YADINI
Antti was a fantastic colleague I got the pleasure to work with! Antti is a 360-angel Growth Lead who knows the ways of growing B2B and B2C businesses with relevant methods and tools. Antti also has specialized deeply in SDR processes in B2B side of business. Antti also helped me to grasp the SDR process side of things, with showing practical methods and succesful case studies he had worked before in the agency. Antti as a person is really pleasant to be around he is very patient and polite, and he likes to help with any topic needed, which also he is very proactive at any work at the agency. I can highly recommend Antti to any marketing related jobs out there, especially developing SDR processes in the B2B!
Tri Anh Phung
Antti possesses the deadly combination of mindset, talent, diligence, and tech savviness. Antti & I collaborated on many innovative and technologically fascinating experiments. Antti spearheaded an idea for an experimental lead magnet service tool. At the project, Antti briefed effectively his vision to our developer for building the feature, and to me for analytics monitoring and pixel tracking users’ behaviors. His process oriented SDR renders phenomenal results, which he further compounds with automation tools. I recommend Antti as an extraordinary and outstanding growth hacker with high accountability, innovative idea, and domain expertise in sales & business development.
Jarno Silander
During my time as growth manager at Truly Agency, Antti was my direct report. Antti's one of the most enthusiastic growth professionals who's growth velocity has been one of the fastest I've witnessed which is attributed to his drive to become one of the bests in the industry in order to maximise his impact for causes he's aligned with. Antti approaches growth cases with an entrepreneurial mindset which has been key in his success. He's great at spotting what's relevant in achieving business objectives and prioritises accordingly. I would especially highlight Antti's two main competence areas that are growth marketing and sales. It has been a joy working closely with Antti. I can highly recommend him as a versatile growth professional.
ALEX EL YADINI
Antti was a fantastic colleague I got the pleasure to work with! Antti is a 360-angel Growth Lead who knows the ways of growing B2B and B2C businesses with relevant methods and tools. Antti also has specialized deeply in SDR processes in B2B side of business. Antti also helped me to grasp the SDR process side of things, with showing practical methods and succesful case studies he had worked before in the agency. Antti as a person is really pleasant to be around he is very patient and polite, and he likes to help with any topic needed, which also he is very proactive at any work at the agency. I can highly recommend Antti to any marketing related jobs out there, especially developing SDR processes in the B2B!
Tri Anh Phung
Antti possesses the deadly combination of mindset, talent, diligence, and tech savviness. Antti & I collaborated on many innovative and technologically fascinating experiments. Antti spearheaded an idea for an experimental lead magnet service tool. At the project, Antti briefed effectively his vision to our developer for building the feature, and to me for analytics monitoring and pixel tracking users’ behaviors. His process oriented SDR renders phenomenal results, which he further compounds with automation tools. I recommend Antti as an extraordinary and outstanding growth hacker with high accountability, innovative idea, and domain expertise in sales & business development.
Jarno Silander
During my time as growth manager at Truly Agency, Antti was my direct report. Antti's one of the most enthusiastic growth professionals who's growth velocity has been one of the fastest I've witnessed which is attributed to his drive to become one of the bests in the industry in order to maximise his impact for causes he's aligned with. Antti approaches growth cases with an entrepreneurial mindset which has been key in his success. He's great at spotting what's relevant in achieving business objectives and prioritises accordingly. I would especially highlight Antti's two main competence areas that are growth marketing and sales. It has been a joy working closely with Antti. I can highly recommend him as a versatile growth professional.
ALEX EL YADINI
Antti was a fantastic colleague I got the pleasure to work with! Antti is a 360-angel Growth Lead who knows the ways of growing B2B and B2C businesses with relevant methods and tools. Antti also has specialized deeply in SDR processes in B2B side of business. Antti also helped me to grasp the SDR process side of things, with showing practical methods and succesful case studies he had worked before in the agency. Antti as a person is really pleasant to be around he is very patient and polite, and he likes to help with any topic needed, which also he is very proactive at any work at the agency. I can highly recommend Antti to any marketing related jobs out there, especially developing SDR processes in the B2B!
Tri Anh Phung
Antti possesses the deadly combination of mindset, talent, diligence, and tech savviness. Antti & I collaborated on many innovative and technologically fascinating experiments. Antti spearheaded an idea for an experimental lead magnet service tool. At the project, Antti briefed effectively his vision to our developer for building the feature, and to me for analytics monitoring and pixel tracking users’ behaviors. His process oriented SDR renders phenomenal results, which he further compounds with automation tools. I recommend Antti as an extraordinary and outstanding growth hacker with high accountability, innovative idea, and domain expertise in sales & business development.
Jarno Silander
During my time as growth manager at Truly Agency, Antti was my direct report. Antti's one of the most enthusiastic growth professionals who's growth velocity has been one of the fastest I've witnessed which is attributed to his drive to become one of the bests in the industry in order to maximise his impact for causes he's aligned with. Antti approaches growth cases with an entrepreneurial mindset which has been key in his success. He's great at spotting what's relevant in achieving business objectives and prioritises accordingly. I would especially highlight Antti's two main competence areas that are growth marketing and sales. It has been a joy working closely with Antti. I can highly recommend him as a versatile growth professional.
ALEX EL YADINI
Antti was a fantastic colleague I got the pleasure to work with! Antti is a 360-angel Growth Lead who knows the ways of growing B2B and B2C businesses with relevant methods and tools. Antti also has specialized deeply in SDR processes in B2B side of business. Antti also helped me to grasp the SDR process side of things, with showing practical methods and succesful case studies he had worked before in the agency. Antti as a person is really pleasant to be around he is very patient and polite, and he likes to help with any topic needed, which also he is very proactive at any work at the agency. I can highly recommend Antti to any marketing related jobs out there, especially developing SDR processes in the B2B!
Tri Anh Phung
Antti possesses the deadly combination of mindset, talent, diligence, and tech savviness. Antti & I collaborated on many innovative and technologically fascinating experiments. Antti spearheaded an idea for an experimental lead magnet service tool. At the project, Antti briefed effectively his vision to our developer for building the feature, and to me for analytics monitoring and pixel tracking users’ behaviors. His process oriented SDR renders phenomenal results, which he further compounds with automation tools. I recommend Antti as an extraordinary and outstanding growth hacker with high accountability, innovative idea, and domain expertise in sales & business development.
Jarno Silander
During my time as growth manager at Truly Agency, Antti was my direct report. Antti's one of the most enthusiastic growth professionals who's growth velocity has been one of the fastest I've witnessed which is attributed to his drive to become one of the bests in the industry in order to maximise his impact for causes he's aligned with. Antti approaches growth cases with an entrepreneurial mindset which has been key in his success. He's great at spotting what's relevant in achieving business objectives and prioritises accordingly. I would especially highlight Antti's two main competence areas that are growth marketing and sales. It has been a joy working closely with Antti. I can highly recommend him as a versatile growth professional.
Credentials
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@-IT certification
TIEKE Tietoyhteiskunnan kehittämiskeskus ry -
Certified Member (CM)
Tekniikan akateemiset TEK -
Nasa Europa Challenge Finalist 2017
NASA - National Aeronautics and Space Administration
Experience
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Truly
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Growth Lead
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Jan 2022 - Present
The most battle tested growth team (or process) for Finnish startups The most battle tested growth team (or process) for Finnish startups
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SalmiStables
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Finland
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Consumer Services
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Co-Owner
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May 2021 - Present
Co-owner at SalmiStables www.salmistables.com Timeline: 2020-2022 CEO & CFO role responsible for operations and ARR of 325 000€ 2021-2022 Spring Role included: Economics and reports for each quartile Investments (Total between years 2007-2023: 8 mil.€, incl. construction, land and vehicles & equipment) Staff management: 4-10 employees Advisor role Maintenance Q2/2022 -> Business Director & Co-owner Family Horseback riding business… Show more Co-owner at SalmiStables www.salmistables.com Timeline: 2020-2022 CEO & CFO role responsible for operations and ARR of 325 000€ 2021-2022 Spring Role included: Economics and reports for each quartile Investments (Total between years 2007-2023: 8 mil.€, incl. construction, land and vehicles & equipment) Staff management: 4-10 employees Advisor role Maintenance Q2/2022 -> Business Director & Co-owner Family Horseback riding business since 2010 Show less Co-owner at SalmiStables www.salmistables.com Timeline: 2020-2022 CEO & CFO role responsible for operations and ARR of 325 000€ 2021-2022 Spring Role included: Economics and reports for each quartile Investments (Total between years 2007-2023: 8 mil.€, incl. construction, land and vehicles & equipment) Staff management: 4-10 employees Advisor role Maintenance Q2/2022 -> Business Director & Co-owner Family Horseback riding business… Show more Co-owner at SalmiStables www.salmistables.com Timeline: 2020-2022 CEO & CFO role responsible for operations and ARR of 325 000€ 2021-2022 Spring Role included: Economics and reports for each quartile Investments (Total between years 2007-2023: 8 mil.€, incl. construction, land and vehicles & equipment) Staff management: 4-10 employees Advisor role Maintenance Q2/2022 -> Business Director & Co-owner Family Horseback riding business since 2010 Show less
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Business Development Specialist
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Jul 2022 - Feb 2023
"We sense what humans don't" - I was responsible the lead Safera's B2B growth by transforming how they did marketing and sales. The segment of B2B companies like Electrolux, Miele and Arcelik Global is really hard, but I was able to do it and push several companies in to the sales funnel and create a totally new CRM with Pipedrive. For being passionate about the internationalization of this company and pushing eagerly new sales conversations in was key to the success in addition… Show more "We sense what humans don't" - I was responsible the lead Safera's B2B growth by transforming how they did marketing and sales. The segment of B2B companies like Electrolux, Miele and Arcelik Global is really hard, but I was able to do it and push several companies in to the sales funnel and create a totally new CRM with Pipedrive. For being passionate about the internationalization of this company and pushing eagerly new sales conversations in was key to the success in addition by measuring the funnels my prospects came in. I generate growth with sales and marketing with a unique process in my Truly team. Show less "We sense what humans don't" - I was responsible the lead Safera's B2B growth by transforming how they did marketing and sales. The segment of B2B companies like Electrolux, Miele and Arcelik Global is really hard, but I was able to do it and push several companies in to the sales funnel and create a totally new CRM with Pipedrive. For being passionate about the internationalization of this company and pushing eagerly new sales conversations in was key to the success in addition… Show more "We sense what humans don't" - I was responsible the lead Safera's B2B growth by transforming how they did marketing and sales. The segment of B2B companies like Electrolux, Miele and Arcelik Global is really hard, but I was able to do it and push several companies in to the sales funnel and create a totally new CRM with Pipedrive. For being passionate about the internationalization of this company and pushing eagerly new sales conversations in was key to the success in addition by measuring the funnels my prospects came in. I generate growth with sales and marketing with a unique process in my Truly team. Show less
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Optirise
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Finland
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Construction
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Growth Executive
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Sep 2022 - Jan 2023
I was responsible for executing growth in a startup funded by KONE Innovation What my duties were: - Creating funnels for marketing & sales - Leading sales towards growth - Managing a team of 20+ people Results: - Opened 7 new collaborations to a market worth of +40 billion€ - 7% of the market converted as leads - Gathered crucial learnings from all of the growth experiments and found a totally new market I was responsible for executing growth in a startup funded by KONE Innovation What my duties were: - Creating funnels for marketing & sales - Leading sales towards growth - Managing a team of 20+ people Results: - Opened 7 new collaborations to a market worth of +40 billion€ - 7% of the market converted as leads - Gathered crucial learnings from all of the growth experiments and found a totally new market
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Impakt_fi
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Finland
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Business Consulting and Services
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Sales Development Representative
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Sep 2021 - Dec 2021
Saas Sales Development Representative Junior Data Analyst Role along the SDR: Responsibilities: Prospecting B2B clients on the highest security level available in Finland (Military and Aviation Association) Business Development (Sales Decks, UX etc.) Public Procurement experties in EU + ETA countries Junior Data Analytics (setting up reports for clients, CPV code mapping) Saas Sales Development Representative Junior Data Analyst Role along the SDR: Responsibilities: Prospecting B2B clients on the highest security level available in Finland (Military and Aviation Association) Business Development (Sales Decks, UX etc.) Public Procurement experties in EU + ETA countries Junior Data Analytics (setting up reports for clients, CPV code mapping)
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Finnish Air Force
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Staffing and Recruiting
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1 - 100 Employee
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Hornet F/A 18 Fighter Jet Weapon Mechanic
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Jul 2020 - Dec 2020
Military service at Finnish Air Force as a Hornet F/A 18 fighter jet weapon mechanic Special Forces Military service at Finnish Air Force as a Hornet F/A 18 fighter jet weapon mechanic Special Forces
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Tata Consultancy Services
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India
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IT Services and IT Consulting
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700 & Above Employee
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Summer Intern
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Jun 2018 - Jul 2018
Test Engineer in PoC to develop an automated plant watering system in to Finnish curriculum Test Engineer in PoC to develop an automated plant watering system in to Finnish curriculum
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Aalto University
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Finland
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Higher Education
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700 & Above Employee
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Summer Intern
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Jun 2017 - Jun 2017
Archive management and confidential document security Archive management and confidential document security
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Summer Intern
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Jun 2016 - Jun 2016
Summer intern GOIT 2.0 Tech2Teachers Summer intern GOIT 2.0 Tech2Teachers
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Education
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2021 - 2026
LUT University
Bachelor's degree, Bsc+Msc in Energy Technology -
2017 - 2020
Munkkiniemen Yhteiskoulu
High School Diploma, Mathematics, Physics, Chemistry, English, Swedish, French and Finnish
Community
