Experience

Alltime

• Finland
• Facilities Services
• 1 - 100 Employee

• Director, Marketing and Communications

  • Jun 2022 - Present

  Finland Driving Alltime Group's growth ambition through brand, marketing, communications and customer experience. Our vision is to become the leading Nordic maintenance provider for built environments. Part of Alltime Group management and Finland country management teams, reporting to our Group CEO. Alltime Group’s vision is to become a Nordic leader in maintaining built environments. We aim to provide customers with peace of mind through our proactive and caring approach in property… Show more Driving Alltime Group's growth ambition through brand, marketing, communications and customer experience. Our vision is to become the leading Nordic maintenance provider for built environments. Part of Alltime Group management and Finland country management teams, reporting to our Group CEO. Alltime Group’s vision is to become a Nordic leader in maintaining built environments. We aim to provide customers with peace of mind through our proactive and caring approach in property maintenance, cleaning services and infrastructure maintenance. Our 600 employees in Finland and Sweden ensure smooth and safe everyday life by taking care of properties, urban areas and waterways. Alltime Group has a pro forma net sales of 70 MEUR and is owned by MB Funds, a Finnish private equity firm, together with key employees. Show less



Superflies.com

• Consumer Goods

• Co-Founder and CEO

  • Jan 2020 - Present

  Side project and learning journey into entrepreneurship. Our net sales was about 140k€ in 2022 and we hired our first part-time employee in 2023. P&L responsibility, special focus on growth through B2C digital marketing/sales and B2B channel sales. What running a business has taught: ✔️ Prioritizing: in both strategic choices (like growth vs. profitability) and tactical time/resource use (like which great marketing idea to execute while in the dog park) ✔️ Sales: generating online sales… Show more Side project and learning journey into entrepreneurship. Our net sales was about 140k€ in 2022 and we hired our first part-time employee in 2023. P&L responsibility, special focus on growth through B2C digital marketing/sales and B2B channel sales. What running a business has taught: ✔️ Prioritizing: in both strategic choices (like growth vs. profitability) and tactical time/resource use (like which great marketing idea to execute while in the dog park) ✔️ Sales: generating online sales, as well as creating relationships and negotiating deals with an international B2B partner network ✔️ Management: getting things done both independently and by managing others ✔️ Financial planning: ensuring and forecasting cash flow in a growth environment with frontloaded costs At Superflies we only sell (fishing) flies - but the best commercially available ones, offering the widest selection in the Nordics. In addition we want to give back our share to protecting rivers and their habitants. Check out our online store: https://www.superflies.com/

• Co-Founder, Brand, Communications & Marketing

  • Mar 2019 - Jan 2020

  Ramped up our website/online store with SEO-optimized, content-rich English and Finnish language versions. Also developed brand positioning, marketing (cooperations, content marketing, campaigns, SEM, social media) and conducted market research.



Cargotec

• Finland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Brand and Digital Communications Manager, External Communications & IR

  • Nov 2019 - Jun 2022

  Helsinki Area, Finland Part of Brand, IR and corporate communications team that was responsible for external communications, brand and investor relations. Reported to SVP, Communications. My responsibilities included: • Leading the brand work stream of the planned Cargotec/Konecranes merger company, incl. naming, brand strategy, brand architecture, trademark/IP strategy, launch and implementation. Agency and budget management. • Brand strategy lead in another major carveout M&A case • Leading a content… Show more Part of Brand, IR and corporate communications team that was responsible for external communications, brand and investor relations. Reported to SVP, Communications. My responsibilities included: • Leading the brand work stream of the planned Cargotec/Konecranes merger company, incl. naming, brand strategy, brand architecture, trademark/IP strategy, launch and implementation. Agency and budget management. • Brand strategy lead in another major carveout M&A case • Leading a content production work group (agency and in-house) • Overall responsibility for Cargotec's global brand management, brand communications and social media channels • Managing partnerships and digital campaigns targeted towards retail investors • Investor Relations: strategic messaging and material production for results communications

• Brand and Digital Communications Manager, Corporate Communications

  • Feb 2018 - Nov 2019

  Helsinki Area, Finland Our Corporate Communications team was in charge of Cargotec's external and internal communications, media relations and brand. Reported to Director, Corporate Communications. My tasks included: • Overall responsibility for Cargotec brand development, brand communications and social media channels • Created a thought leadership platform promoting our brand ambassadors • Content planning and production for social media and other digital channels • Business partner role providing… Show more Our Corporate Communications team was in charge of Cargotec's external and internal communications, media relations and brand. Reported to Director, Corporate Communications. My tasks included: • Overall responsibility for Cargotec brand development, brand communications and social media channels • Created a thought leadership platform promoting our brand ambassadors • Content planning and production for social media and other digital channels • Business partner role providing communications consultancy in key projects, including change and crisis communications • Created an employer branding concept and brand guidelines



KONE

• Finland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing and Communications Specialist

  • Aug 2015 - Feb 2018

  Helsinki I had the chance to take on a wide range of responsibilities in Finland and the Baltic countries as the only digital marketing resource in the region – from hands-on customer activities to longer-term strategic projects: ✔️ Digital marketing: translating business insights into digital marketing campaigns with demonstrated impact on sales (e.g. email marketing, marketing automation, gated content, SEM, paid social), as well as continuous website improvement based on user experience… Show more I had the chance to take on a wide range of responsibilities in Finland and the Baltic countries as the only digital marketing resource in the region – from hands-on customer activities to longer-term strategic projects: ✔️ Digital marketing: translating business insights into digital marketing campaigns with demonstrated impact on sales (e.g. email marketing, marketing automation, gated content, SEM, paid social), as well as continuous website improvement based on user experience analysis ✔️ Storytelling: storifying key strategy themes into engaging concepts, and bringing them to life through content like videos, internal stories and writing articles to kone.com/fi and newspapers ✔️ Project Management: owning the successful setup of new websites for Finland, Estonia, Latvia and Lithuania, overseeing the setup of our new intranet and effectively planning and executing customer events, fairs, internal launches and other events (e.g. over 50 events in 2016) ✔️ Brand management: localizing the KONE brand in e.g. videos, brochures and demo kits for sales managers, event concepts and customer samples Show less



KONE

• Finland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Global Brand & Events, Customer Experience and Marketing & Communications

  • May 2011 - Dec 2014

  Finland During my university studies, I was privileged to be part of world-class customer experience design, marketing and brand building while developing project management skills as a Trainee in KONE’s global Customer Experience, Brand & Events and Marketing and Communications teams. • Part of the People Flow Day production team in 2011 and 2012. This event was a global ethnographic study of KONE's customers in over 30 countries and also served as employee training. • Project manager for… Show more During my university studies, I was privileged to be part of world-class customer experience design, marketing and brand building while developing project management skills as a Trainee in KONE’s global Customer Experience, Brand & Events and Marketing and Communications teams. • Part of the People Flow Day production team in 2011 and 2012. This event was a global ethnographic study of KONE's customers in over 30 countries and also served as employee training. • Project manager for People Flow Day Finland in 2014 (~100 people, including executive level participants). • Coordinating our global NPI survey (Net Promoter Index) process in 2013 • Internal communications content production to our global intranet and social media channels • Creating value selling and customer segment insight materials with the rest of our team Show less