Antonis Prelorentzos

Ecommerce Specialist at Sarantis Group
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Contact Information
us****@****om
(386) 825-5501
Location
Marousi, Attiki, Greece, GR

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Experience

    • Greece
    • Manufacturing
    • 500 - 600 Employee
    • Ecommerce Specialist
      • Nov 2022 - Present

    • Greece
    • Book and Periodical Publishing
    • 1 - 100 Employee
      • Jul 2020 - Nov 2022

      • Ecommerce growth strategy planning, execution and monitoring• Working closely with the digital agency to drive and ensure proper execution of website development deliverables according to the specifications • Developing new or improving existing UX & UI features in order to enhance satisfaction and engagement through customer journeys• Analyzing online metrics and running A/B testing to maximize ROI, reach agreed KPIs and Conversion Rate Optimization• Reporting and presenting website and digital campaigns performance• Managing and monitoring Ecommerce and Digital Marketing related project budget and forecasts (P&L included)• Ensuring accuracy of information, descriptions, content and photos in website pages added in website backend or ERP (SoftOne) • Digital product creation support (Ebooks, Audiobooks, books digital supporting material, QR in books, etc)• Creating signup forms and automations (call-to-actions, browse/cart abandonments, popups, push notifications) to engage best possible customer targeting and personalization• Developing digital marketing campaigns (email marketing (ContactPigeon platform), affiliate marketing, loyalty campaigns, viber campaigns etc).• Cooperating with Marketing, Sales and Press Office departments to ensure smooth web experience is met• Cooperating with IT to ensure proper execution of developments and enhancements, wherever it impacts ecommerce frontend and backend Show less

      • Oct 2017 - Jul 2020

      • Managing website content (landing pages, products, orders, customers, blog)• Website monitoring and optimization depending on company's needs• Digital presence monitoring in cooperation with other company's departments (Press Office, Commercial)• Newsletter campaigns and automations creation and setup• Email lists monitoring and segmentation according to the existing EU laws• Website and digital presence reporting through online tools (Google Analytics, Email platform tool)• Working closely with external partners to ensure that the company’s running projects and demands are well executed and the requirements are met.• Website and digital media customer support (using CRM, emails or phone)• Digital marketing tools use for digital actions extending company's customers' growth (contests, signup forms, UGCs)• Administrating multimedia platforms (Youtube, Soundcloud) Show less

    • Cyprus
    • Personal Care Product Manufacturing
    • Director of Ecommerce
      • May 2017 - Sep 2017

      Website Management: • E-shop management (products, customers, orders) in collaboration with company's partners • Content management (including editing and text translation) • Reporting (web traffic report, competition analysis, specialized reports) • Customer support Website Development: • Improving existing website functionalities (Joomla Virtuemart) • Cooperation with external digital agency for the implementation of the new website (Magento CMS) • Creation of the wireframe and the main aspects needed for the new website • Proposing new online services for extending the new website with a focus on usability, better UI & UX and extension of company's digital marketing funnel Website Marketing: • Collaborating with global partners for creating digital brand presence • Proposing website KPIs, techniques and budget for brand awareness growth Other responsibilities: • Proposing digital marketing strategy for partners' sales and cooperations' growth • Inhouse IT support in collaboration with the main IT staff Show less

  • Survival S.A.
    • Athens, Attiki, Greece
    • E-shop Administrator
      • Nov 2011 - Mar 2016

      • Copywriting and update of the website (products, content, promotions) • Handling of web customer support • Cooperating with external partners (manufacturers, suppliers, digital agents, programmers, etc) for the daily management of the e-shop • E-mail, content, SEO and social media marketing management (content creation, strategy, reports) • Offline products' database management • Design and implementation of promotional activities for sales' growth • Analytics and web advertising management and reporting • ERP management (SingularLogic Control) • Technical support (software, hardware, network) Show less

    • Research and Informatics Directorate IT officer
      • Nov 2010 - Apr 2011

      • Participation in the webpage creation of the army unit via Joomla CMS • Administration, maintenance and upgrade of the local, internet and satellite networks and equipment (Network administrator) • Active Directory administration & configuration of the local network (MS Windows Server 2003) • Support and configuration of different types of special software • Administration, backup and maintenance of network ‘s File Server • Use, support, and education of network users in MS Office (2003 & 2007) software • Hardware and other peripheral devices maintenance (printers, scanners, projectors) and their technical support • Implementation, editing and remaking of video files via video editing software (Pinnacle Studio, Adobe Premiere) Show less

    • Greece
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • IT Technician
      • Mar 2008 - Oct 2008

      IT Technician in the site of Athens International Airport (Administration and Helpdesk buildings), as a part of institute practice. • Users support and training in computers and other equipment (printers, projectors, etc) • Users support and training in computer software (Office suite, Citrix, etc) • Remote or local troubleshooting of the operating system, software or network problems • Connection of new devices to the network where needed • Use of ticket system as a monitoring and resolution software Show less

    • Laboratory Operating Center Technician
      • Feb 2006 - Feb 2008

      Laboratory Operating Center(L.O.C.) IT Assistant(Network-Hardware-Software operations) in the laboratories of the Technological Educational Institute of Central Greece. • Laboratories' network troubleshooting, maintenance and administration • Laboratories' computers and equipment troubleshooting, upgrade and maintenance • Laboratories' software installation, troubleshooting and support Laboratory Operating Center(L.O.C.) IT Assistant(Network-Hardware-Software operations) in the laboratories of the Technological Educational Institute of Central Greece. • Laboratories' network troubleshooting, maintenance and administration • Laboratories' computers and equipment troubleshooting, upgrade and maintenance • Laboratories' software installation, troubleshooting and support

Education

  • Athens University of Economics and Business
    Master of Science (MSc), Computer Science
    2008 - 2010
  • Technological Educational Institute of Central Greece
    Bachelor of Science (BSc), Informatics and Computers' Technology
    2004 - 2008

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