Antonio Hontoria Salgado
CMO at Rolnik Capital Owners SGIIC- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Martina Micozzi
I worked with Antonio during his role in WB as Data and Digital Manager. He’s very professional and well prepared. He also is very kind and human (skills frequently overlooked) with all his teammates and, despite a very stressful period, we always had an exchange of ideas, experiences and we always worked as a team. I think we learned much from each other and It was amazing. Working with him was challenging and exciting, he has a great experience and always has a positive attitude.
Martina Micozzi
I worked with Antonio during his role in WB as Data and Digital Manager. He’s very professional and well prepared. He also is very kind and human (skills frequently overlooked) with all his teammates and, despite a very stressful period, we always had an exchange of ideas, experiences and we always worked as a team. I think we learned much from each other and It was amazing. Working with him was challenging and exciting, he has a great experience and always has a positive attitude.
Martina Micozzi
I worked with Antonio during his role in WB as Data and Digital Manager. He’s very professional and well prepared. He also is very kind and human (skills frequently overlooked) with all his teammates and, despite a very stressful period, we always had an exchange of ideas, experiences and we always worked as a team. I think we learned much from each other and It was amazing. Working with him was challenging and exciting, he has a great experience and always has a positive attitude.
Martina Micozzi
I worked with Antonio during his role in WB as Data and Digital Manager. He’s very professional and well prepared. He also is very kind and human (skills frequently overlooked) with all his teammates and, despite a very stressful period, we always had an exchange of ideas, experiences and we always worked as a team. I think we learned much from each other and It was amazing. Working with him was challenging and exciting, he has a great experience and always has a positive attitude.
Experience
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Rolnik Capital Owners SGIIC
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Spain
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Financial Services
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1 - 100 Employee
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CMO
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Nov 2021 - Present
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Warner Bros. Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Data and Digital Manager - Group Marketing - Italy & Spain
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Jan 2021 - Nov 2021
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Data and Digital Manager - Group Marketing
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Aug 2019 - Jan 2021
Development of the digital strategy (paid, influencers, social, web and CRM) and planning of the digital campaigns for Theatrical, Home Ent., Games, and Franchises. Alignment of campaigns with global strategies, ensuring they resonate locally from awareness to driving business results.Responsible for the data strategy, managing audiences from acquisition to activation, and planning and executing the collection, consolidation and communication of insights.
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Digital Jr. Manager - Theatrical
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Aug 2018 - Aug 2019
Closed data partnerships with leading entertainment group and exhibitors. Headed development of an executive dashboard. Led learning and research projects with Google and Facebook.
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Digital Marketing Coordinator - Theatrical
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Jan 2016 - Aug 2018
Implemented the BlueKai DMP and Salesforce CRM Platform. Built the Influencer strategy.
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BrandSocy
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Spain
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Broadcast Media Production and Distribution
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Account Manager
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May 2015 - Jan 2016
Worked with key accounts Movistar+ and Atresmedia as a consultant for the implementation of an audience-analysis and monetization platform. Won leading publisher Axel Springer’s account. Worked with key accounts Movistar+ and Atresmedia as a consultant for the implementation of an audience-analysis and monetization platform. Won leading publisher Axel Springer’s account.
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Vertical Park
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Spain
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Spectator Sports
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1 - 100 Employee
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Manager
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Sep 2014 - May 2015
Responsible for the opening of the indoor adventure park, leading a team of 15 people. Responsible for the opening of the indoor adventure park, leading a team of 15 people.
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Game Design and Marketing
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Jan 2013 - Jul 2014
Designer and artist for mobile game Will of Flame. Responsible for the crowdfunding campaign. Designer and artist for mobile game Will of Flame. Responsible for the crowdfunding campaign.
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Education
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2014 - 2015
Universidad de Navarra
Master of Media and Entertainment Management -
2020 - 2021
University of California, Los Angeles
Professional Program in Screenwriting, Playwriting and Screenwriting -
2019 - 2019
IAB Spain
Curso Superior Compra-Venta programática & Data -
2018 - 2018
Massachusetts Institute of Technology
Big Data and Social Analytics Online Short Course, Big Data -
2012 - 2013
El Centro de Formación CICE en Madrid (España)
Master's Degree, 3D Animation and Post-production -
2007 - 2012
Centro Universitario Villanueva (Universidad Complutense de Madrid)
Bachelor's Degree, Advertising and Public Relations
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