Antonio Cammarota
Project Manager/Quality Assurance at Experiture Omni-Channel Marketing Platform- Claim this Profile
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Topline Score
Bio
Andrew Perel
Great diligence and follow through.
Jim Burruss
I’ve known Tony for over 10 years. Our initial introduction came when he was working for C2 Records (a sister label of Columbia Records) while he was working as an assistant in the Promotion Department. This was purely a professional acquaintance and ultimately led to a friendship as well. After the merging of the two labels, Tony had shown at the time he was at C2, that the he was capable of expanding his responsibilities and take on more challenges that come with that of a larger label. His addition to Columbia Records added layers of responsibilities to his current skill set and with each new endeavor rose new challenges that Tony rose to accept and master. These challenges ranged from better and more complex communication and follow through, to better time management challenges and the pressures of performance. While holding a position of a greater role in the day to day operation of the department, Tony also helped to carry out ideas and helped create solutions to challenges to our ever changing business and business model. Tony’s handling of these areas helped to propel him to one of our better representatives and ultimately resulted in a number o f promotions. In the music industry, successful people have to be self motivated, passionate, and possess incredible organizational and communication skills. There are many areas that overlap therefore making organization of one’s time and project list extremely important. While it may seem that some project or releases are similar in approach, none ever have the same plan or execution. Being able to think on one’s feet, juggle multiple projects, report information to an array of departments and manage their time is invaluable to this business. These traits carry over to many different jobs and are a key component to Tony’s success at Columbia Records and will ultimately be a key factor in future endeavors.
Andrew Perel
Great diligence and follow through.
Jim Burruss
I’ve known Tony for over 10 years. Our initial introduction came when he was working for C2 Records (a sister label of Columbia Records) while he was working as an assistant in the Promotion Department. This was purely a professional acquaintance and ultimately led to a friendship as well. After the merging of the two labels, Tony had shown at the time he was at C2, that the he was capable of expanding his responsibilities and take on more challenges that come with that of a larger label. His addition to Columbia Records added layers of responsibilities to his current skill set and with each new endeavor rose new challenges that Tony rose to accept and master. These challenges ranged from better and more complex communication and follow through, to better time management challenges and the pressures of performance. While holding a position of a greater role in the day to day operation of the department, Tony also helped to carry out ideas and helped create solutions to challenges to our ever changing business and business model. Tony’s handling of these areas helped to propel him to one of our better representatives and ultimately resulted in a number o f promotions. In the music industry, successful people have to be self motivated, passionate, and possess incredible organizational and communication skills. There are many areas that overlap therefore making organization of one’s time and project list extremely important. While it may seem that some project or releases are similar in approach, none ever have the same plan or execution. Being able to think on one’s feet, juggle multiple projects, report information to an array of departments and manage their time is invaluable to this business. These traits carry over to many different jobs and are a key component to Tony’s success at Columbia Records and will ultimately be a key factor in future endeavors.
Andrew Perel
Great diligence and follow through.
Jim Burruss
I’ve known Tony for over 10 years. Our initial introduction came when he was working for C2 Records (a sister label of Columbia Records) while he was working as an assistant in the Promotion Department. This was purely a professional acquaintance and ultimately led to a friendship as well. After the merging of the two labels, Tony had shown at the time he was at C2, that the he was capable of expanding his responsibilities and take on more challenges that come with that of a larger label. His addition to Columbia Records added layers of responsibilities to his current skill set and with each new endeavor rose new challenges that Tony rose to accept and master. These challenges ranged from better and more complex communication and follow through, to better time management challenges and the pressures of performance. While holding a position of a greater role in the day to day operation of the department, Tony also helped to carry out ideas and helped create solutions to challenges to our ever changing business and business model. Tony’s handling of these areas helped to propel him to one of our better representatives and ultimately resulted in a number o f promotions. In the music industry, successful people have to be self motivated, passionate, and possess incredible organizational and communication skills. There are many areas that overlap therefore making organization of one’s time and project list extremely important. While it may seem that some project or releases are similar in approach, none ever have the same plan or execution. Being able to think on one’s feet, juggle multiple projects, report information to an array of departments and manage their time is invaluable to this business. These traits carry over to many different jobs and are a key component to Tony’s success at Columbia Records and will ultimately be a key factor in future endeavors.
Andrew Perel
Great diligence and follow through.
Jim Burruss
I’ve known Tony for over 10 years. Our initial introduction came when he was working for C2 Records (a sister label of Columbia Records) while he was working as an assistant in the Promotion Department. This was purely a professional acquaintance and ultimately led to a friendship as well. After the merging of the two labels, Tony had shown at the time he was at C2, that the he was capable of expanding his responsibilities and take on more challenges that come with that of a larger label. His addition to Columbia Records added layers of responsibilities to his current skill set and with each new endeavor rose new challenges that Tony rose to accept and master. These challenges ranged from better and more complex communication and follow through, to better time management challenges and the pressures of performance. While holding a position of a greater role in the day to day operation of the department, Tony also helped to carry out ideas and helped create solutions to challenges to our ever changing business and business model. Tony’s handling of these areas helped to propel him to one of our better representatives and ultimately resulted in a number o f promotions. In the music industry, successful people have to be self motivated, passionate, and possess incredible organizational and communication skills. There are many areas that overlap therefore making organization of one’s time and project list extremely important. While it may seem that some project or releases are similar in approach, none ever have the same plan or execution. Being able to think on one’s feet, juggle multiple projects, report information to an array of departments and manage their time is invaluable to this business. These traits carry over to many different jobs and are a key component to Tony’s success at Columbia Records and will ultimately be a key factor in future endeavors.
Experience
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Experiture Omni-Channel Marketing Platform
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United States
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Software Development
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1 - 100 Employee
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Project Manager/Quality Assurance
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Feb 2023 - Present
♦ Assist clients with marketing strategy lead nurturing campaigns and implementation. ♦ Create email marketing campaigns within Experiture platform to foster loyalty with existing clientele. ♦ Develop Help Desk section of the company website with tutorials. ♦ Perform QA of version Experiture 8.0 platform launch as well as Omni-channel (Direct Mail) application. ♦ Assist with Experiture 8.0 platform wizard for email campaign for one-touch campaign experience. ♦ Create personalized Omni-channel campaigns combining landing pages, QR codes, SMS/mobile marketing, geo-fencing, and direct mail. Show less
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Digital Footprint
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India
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Advertising Services
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1 - 100 Employee
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Business Owner
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Jan 2019 - Feb 2023
♦ Meet with prospective clients and show how company services can be implemented. ♦ Define target market with client and devise digital strategies to increase awareness and sales. ♦ Produce offsite engaging branded events that engage the target market pre-event and post-event as well as during the event to drive brand awareness. ♦ Negotiate with third-party companies including manufacturing and fulfillment ♦ Create media/marketing/digital campaigns with measurable KPIs that can track the validity and success of market exposure resulting in exposure. ♦ Coordinate with client to devise best practices for developing brand awareness. Consistently increase brand awareness and revenue for a variety of clients. Show less
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RHYPE AGENCY
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United States
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Advertising Services
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Director, Creative Operations
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Aug 2020 - Sep 2021
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Chameleon Method
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United States
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Advertising Services
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Director, Creative Operations
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Nov 2019 - Aug 2020
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GLOBAL ENTERTAINMENT MANAGEMENT, INC.
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United States
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Director of Operations and Marketing
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Jun 2009 - Feb 2019
♦ Defined overall launch strategy for white label eCommerce platform for branded merchandise. ♦ Liaison between client and developers to enhance proprietary eCommerce platform to better meet expectations. ♦ Intermediary between licensor and licensee, negotiating key deal points and follow up regarding deliverables and brand/ecommerce strategy. ♦ Oversaw all media, marketing and operational aspects of established and developing artists and songwriter/producers signed to client roster including Wyclef Jean (founding member of The Fugees), Eddie Money, Aaron Pearce (Grammy Award winning producer), as well as the Peter Tosh Estate (oversaw the works of the reggae legend and founding member of The Wailers with Bob Marley). ♦ Significantly enhanced priority artist/celebrity market awareness through effective media and market evaluation, strategy development and managing campaign execution including content development, media placement and tour management. ♦ Developed solutions through strategic alliances for each vertical of an artist to monetize their brand through master distribution, merchandising, publishing and touring. ♦ ROI defining status reports for existing clients highlighting projections, targets and secured media. ♦ Prepared proposals and presentations for potential clients outlining scope of work that will be provided from conception to execution resulting in new business. ♦ Spearheaded digital initiatives including creating strategies, developing content, and executing multi-media campaigns for social media which expanded visibility. Show less
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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Director Of Promotion / Operations, Columbia Records Group
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2005 - 2009
♦ Developed and executed media/marketing/radio campaigns for established and developing artists including Beyonce, Bruce Springsteen, Bob Dylan, Aerosmith, Prince, Celine Dion, John Legend and Adele. Execution included coordinating with 15 national field staff to ensure a national approach was effectively modified and implemented for local market success. ♦ Created and managed all activities of the nationwide re-launch of AC/DC by taking a nationwide campaign executed on a local level for success while ensuring seamless execution including liaising with more than 80 different radio stations and over 1,000 contest winners. ♦ Created multi-media campaigns to promote new music releases through national radio promotions resulting in #1 records in all genres of music. ♦ Prepared “Ad Hoc” reports essential to evaluating market penetration and competitiveness at radio stations across the country. ♦ Oversaw various operational activities essential to the success of a 30 person Promotion Department including managing administrative assistants and intern staff. ♦ Managed communication and coordination between Columbia Records and parent company Sony Music for key corporate departments including Human Resources, Facilities and Information Technology. Show less
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Associate Director Promotion/Information Services, Columbia Records Group
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Jan 2004 - Aug 2005
♦ Initiated development, creation and delivery of senior management reports including weekly reports analyzing priority artist nationwide radio airplay and album, digital single and ring tone sales as well as daily priority radio releases. ♦ Produced competitive analysis reports on a national and regional level used to determine market penetration of priority releases.
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Education
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New York University - Leonard N. Stern School of Business
Bachelor of Science, Marketing, International Business
Community
