Experience

Hostelworld Group

• Ireland
• Travel Arrangements
• 200 - 300 Employee

• Brand Designer

  • May 2022 - Present

  - Spearheaded global marketing campaigns that elevated brand engagement and resulted in increased bookings and app installs for Hostelworld, a leading global Online Travel Agent. - Designed a variety of creative assets, including printed posters, motion graphics, presentation decks, and social media content, all while maintaining consistent messaging across all marketing channels and touch-points. - Utilised digital design expertise to create highly effective app install campaigns on multiple platforms, such as Meta, Google UAC and ACE App campaigns, and Snapchat Ads, leading to significant increases in app downloads and bookings. - Collaborated with cross-functional teams to ideate and execute new creative initiatives while staying up-to-date with industry trends and integrating the latest design techniques and technologies into Hostelworld's marketing materials. - Demonstrated meticulous attention to detail and a thorough understanding of graphic design principles in all design work. - Monitored and analysed key performance indicators (KPIs) for all creative assets and campaigns, utilising data-driven insights to optimize design strategies and maximize campaign performance. - Successfully protected, developed, and maintained the Hostelworld brand identity through consistent messaging across all marketing channels and touchpoints. Show less



Selina

• United Kingdom
• Hospitality
• 700 & Above Employee

• Graphic & Digital Designer

  • Dec 2020 - May 2022

  - As a Graphic Designer for Selina, one of the biggest hospitality brands in the world, I've brought innovative communication design ideas to life that accurately reflect Selina's brand values. - Worked closely with the Global Marketing and Brand teams to develop new visual languages and innovative ideas for global commercial and awareness campaigns, bringing my own creative flair to the table. - Designed PPC ads that effectively targeted and engaged audiences across a range of platforms, ensuring that all design assets were of the highest standard and consistently on-brand. - Utilized my video editing skills to create compelling video ads, motion graphics, and animations, bringing creative concepts to life with stunning visual effects and compelling storytelling. - Created visually stunning and highly effective landing pages and webpages using Figma and developed on Webflow, with a deep understanding of web design principles and trends. - Oversaw the design production of other fellow designers, guaranteeing the quality of every material, and ensuring that every design adhered to Selina's brand guidelines. Show less



Beyond Design Atelier

• Portugal
• Apparel & Fashion

• Brand Manager & Graphic Designer

  • Oct 2019 - Oct 2020

  - Successfully led a rebranding project, overseeing the redesign of the company's visual identity to align with new values and goals. - Created a comprehensive Brand Book to guide the company's visual identity across all platforms, both online and offline. -Managed the planning and design of engaging social media content that optimized engagement and reach. - Developed and executed a holistic digital presence strategy, including social media, CRM, newsletter, SMS marketing, and web display communication, to enhance audience engagement and brand visibility. - Demonstrated exceptional project management skills, navigating timelines, budgets, and stakeholders during the rebranding project and other design initiatives. - Collaborated with fashion designers on pattern making and rapport techniques, enhancing the quality and impact of their designs. Show less



Morena Jambo

• Retail
• 1 - 100 Employee

• Freelance Art Director & Strategist

  • Mar 2020 - Aug 2020

  - Led the visual concept development for the Flora Collection campaign, overseeing photography, video, styling, and makeup to ensure a cohesive and engaging campaign. - Developed the collection's visual identity and created its Key Visuals, effectively communicating the brand's message and aesthetic. - Oversaw social media management and designed both printed and digital graphic artworks that were on-brand and aligned with the campaign's overall vision. - Created engaging audiovisual content using motion graphics and post-production techniques, effectively increasing brand awareness. - Developed the Flora Collection's e-commerce platform on Shopify, ensuring a seamless and user-friendly shopping experience for customers. - Maintained website content and executed product photography, delivering visually striking and accurate digital assets that represented the collection's products. Show less



Home With a View

• Portugal
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Digital Marketing Manager & Designer

  • Jun 2019 - Oct 2019

  My responsibilities in this role included: Management and monitoring of social networks, content planning, and development; Website CMS maintenance; Creation of CRM database and implementation of biweekly Newsletter; Design of various graphic materials from business support: brochure, flyers, information guide, signage; Landing page design; Creation of Visual Corporate Identities for side businesses and side projects. My responsibilities in this role included: Management and monitoring of social networks, content planning, and development; Website CMS maintenance; Creation of CRM database and implementation of biweekly Newsletter; Design of various graphic materials from business support: brochure, flyers, information guide, signage; Landing page design; Creation of Visual Corporate Identities for side businesses and side projects.



GAME OVER Escape Rooms

• Greece
• Entertainment Providers
• 1 - 100 Employee

• Marketing Assistant & Designer

  • Sep 2018 - May 2019

  During this experience I was responsible for the maintenance of the company's website; development and implementation of social media strategies (Facebook, Instagram, and LinkedIn); development, design, and monitoring of Google Ads and Facebook Ads campaigns; Design of arts for social networks; Participation planning and stand design for fairs; Stationery design. During this experience I was responsible for the maintenance of the company's website; development and implementation of social media strategies (Facebook, Instagram, and LinkedIn); development, design, and monitoring of Google Ads and Facebook Ads campaigns; Design of arts for social networks; Participation planning and stand design for fairs; Stationery design.



Tropos Escritório Virtual

• Brazil
• Facilities Services
• 1 - 100 Employee

• Marketing Intern

  • Nov 2016 - Jun 2017