Experience

KFC Venezuela

• Venezuela
• Food and Beverage Services
• 1 - 100 Employee

• CEO ( Chief Executive Officer )

  • Jan 2012 - Present

  Responsabilidades:. Elaborar el plan estratégico, garantizar ejecución táctica y asegurar sustentabilidad en el largo plazo.. Dirigir y traducir la estrategia en expectativas claras, estándares de alto desempeño y comportamiento organizacional.. Ser modelo de Liderazgo y empoderar al Equipo para construir una organización sólida.. Crear soluciones innovadoras, anticipar tendencias de mercado y responder al consumidor. Maximizar crecimiento en ventas, ganar participación de mercado y reforzar la marca.. Construir confianza en la marca como base para un crecimiento seguro del negocio.. Lograr los estándares de calidad, seguridad de alimentos y excelencia operacional en tiendas. . Garantizar la captación, desarrollo de gente, competitividad salarial y retención del personal. . Promover y asegurar el desarrollo organizacional alineado con el plan estratégico.. Expandir rentablemente la marca mediante la apertura de nuevas unidades de negocio.. Asegurar niveles y calidad de producción con base en buenas prácticas de manufactura.. Negociar opciones de financiamiento y establecer relaciones de alto nivel con la banca.. Garantizar cumplimiento de condiciones del contrato de franquicia con YUM! Brands.. Liderar la vocería y representar a la empresa en comunicaciones corporativas ante los medios. . Presentar resultados mensuales y anuales a la Junta Directiva. Responsable del PyGPrincipales Logros:. Incremento en ventas > 33% en dolares y 26% en transacciones. EBITDA 11% viniendo de - 3% año anterior y perdidas acumuladas años previos. Aumento en resultados de Satisfacción de Clientes ( Mistery Shopper ) de 45% a 91% . Apertura Planta de Producción. Disminución de costo de producción 14% . Incremento en Participación de Mercado > 7%. Top of Mind de la marca posición 4 ( viniendo de posición 7 ). Apertura de 7 nuevos restaurantes + 14 remodelaciones. Reducción de costos TV Cable Regional ( Colombia, Ecuador, Venezuela ) > 900%



UNICASA, Supermarkets

• V.P. of Finance and Comptrollership

  • Feb 2011 - Jan 2012

  Responsibilities:. Guarantee sustainable administrative / financial support to the strategic plan and Operations.. Participate in developing and executing the strategic business plan and operations initiatives.. Prepare annual budget per business unit (retail and distribution center).. Advise the Board of Directors on new investment projects and business opportunities.. Manage credit lines with banks. High level relationship with banks.. Propose, implement and ensure compliance with internal controls.. Analyze financial results per business unit and propose improvements.. Analyze and present financial and operational results to the Board of Directors.Main achievements:. Improve Profitability in 2 base points via Category Management optimization (SKU's reduction). Greater profitability in 0.75 base points via waste control. Negotiation of line of credit in the amopunt of US $ 15MM ( start up 3 new stores ). Negotiation Financial leasing US $ 10MM / increase 30% Distribution Center capacity



Loyalty Investment

• Investment Management

• Associate Director

  • Feb 2008 - Jan 2011

  Responsibilities:. Advise clients on personal financial planning. Commercialize Financial Protection Products (Investment Plans and Life and Health Insurance). Evaluate and incorporate new financial investment products. Prepare annual sales plan by product type. Hire and train the sales forceMain achievements:. Highest amount of premiums placed and collected. Growth> 50%. Re-structuring of client investment portfolios, with an average yield of more than 12%



Farmahorro

• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• CEO ( Chief Executive Officer )

  • May 2005 - Jan 2008

  Responsibilities:. Develop a 3 year strategic plan for 2 business units (Retail and Wholesale). Define and ensure proper execution of action plans and specific objectives by business unit. Ensure compliance with the plan, monitoring through management indicators.. Review and approve annual budget, and ensure compliance and financial results. Represent the company as a member of the Board of the Venezuelan Chamber of Pharmacies. Develop new institutional businesses through agreements and alliances. Lead the commercial relationship and negotiate with Pharmaceutical Laboratories. Evaluate feasibility studies and open new stores ( Pharmacies ). Present quarterly and annual plans and results to the Board of Directors. Represent the company before government agencies and general legal affairsMain achievements. Sales increase in the pharmacy chain of 1,200% in 3 years. Increase in wholesales sector market share from 1% to 5.75% in 3 years. Negotiation of institutional agreements which represented an increase of 20% in unit sales. Creation of an internet-based technology platform for online orders. Stocks break down reduction of 10 percentage points . Reduction of 8 hours in delivery times to third parties ( wholesale business unit )



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• COO ( Chief Operations Officer ) | Director of Expansion

  • Apr 2001 - Apr 2005

  Responsibilities:OPERATIONS. Define strategic objectives oriented to sales, profitability, service and people. Design and execute action plans aligned with the strategic objectives. Guarantee standards of Food Safety, Quality, Service, Cleaning and Value. Review, authorize and present to the regional office the annual budget for each restaurant. Ensure compliance with the restaurant budget. Responsible for P & L. Ensure execution of promotions and marketing plans at store level. Promote and guarantee people development and career plan executionEXPANSION. Design and execute the annual expansion plan (new Restaurants and Dessert Centers). Design and execute the annual plan of re-design and remodeling of existing stores. Review, approve and present feasibility and financial studies for new projects. Track actual sales results and compare to initial estimates (post mortem study). Negotiate acquisition / lease of land and premises for new stores / renovationsMain achievementsOPERATIONS. Re-acquisition of 20 restaurants of franchisees incorporating them successfully into the system. Increase in sales of 18% in transactions and 30% in average ticket in these restaurants. 12% improvement in restaurants profitability . Successful certification of all restaurants rated "Extreme Service" ( Corporate Initiative )EXPANSION. Opening of 33 new restaurants and 12 dessert centers. Successful implementation of the Market Optimization Model (PMO). Remodeling of 18 stores, with increases in sales of 14% in transactions



Formica Venezuela

• Venezuela
• Wholesale Building Materials

• Managing Director

  • May 1994 - Mar 2001

  Responsibilities. Define and develop strategic objectives and execute action plans. Design marketing plans and execution of promotions. Develop new business and direct attention to institutional clients / key accounts. Ensure levels of production, quality, service and good manufacturing practices. Negotiations with international suppliers of raw material. Present reports, financial statements and management indicators to the Head Office. Responsible for P&L. Give support and direction to the areas of Finance, IT, HR, Plant, Marketing and Sales. Represent the company legally



Ricoh Business Solutions

• United States
• Retail Office Equipment
• 300 - 400 Employee

• CFO

  • Apr 1991 - Apr 1994

  Responsible for managing the financial, administrative and logistics areas of the organization, including Accounting, Financial Reports, Treasury, Credit and Collections, IT, internal audit, imports and exports, budget and legal matters. Responsible for managing the financial, administrative and logistics areas of the organization, including Accounting, Financial Reports, Treasury, Credit and Collections, IT, internal audit, imports and exports, budget and legal matters.