Antonio Pradas

Senior Account Executive at Area 23
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Dutch Elementary proficiency

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Bio

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Credentials

  • Bachelor of Science
    Fordham University
    May, 2020
    - Nov, 2024

Experience

  • Area 23
    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Senior Account Executive
      • Nov 2022 - Present

      Client: ViiV Healthcare // Apellis Pharmaceuticals Category: Infectious Diseases (HIV) // Ophthalmology (GA)

    • Account Executive
      • Aug 2021 - Nov 2022

      Client: ViiV Healthcare Category: Infectious Diseases (HIV)

  • Grey Group
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • Jun 2020 - Jul 2021

      Client: Eli Lilly Category: Metabolic (Diabetes) Client: Eli Lilly Category: Metabolic (Diabetes)

  • Fox News Media
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Operations College Associate
      • Feb 2019 - Apr 2020

      • Promoted and scaled new business initiatives for SVOD OTT streaming platform. • Coordinated processes for consumer engagement and retention; facilitated review of knowledge base FAQ’s based on new business parameters and objectives. • Created promotional and Marketing decks for the purpose of brand awareness and campaign initiatives for tentpole events, i.e. NASCAR, Super Bowl, MLB All Star Games. • Proactively communicated across multiple internal divisions such as Finance, Ad… Show more • Promoted and scaled new business initiatives for SVOD OTT streaming platform. • Coordinated processes for consumer engagement and retention; facilitated review of knowledge base FAQ’s based on new business parameters and objectives. • Created promotional and Marketing decks for the purpose of brand awareness and campaign initiatives for tentpole events, i.e. NASCAR, Super Bowl, MLB All Star Games. • Proactively communicated across multiple internal divisions such as Finance, Ad Sales, Business Intelligence and external vendors for subscriber account initiatives. • Collaborated with commerce team on creative aspects and sales of consumer products. • Modernized Viewer Services data collection processes and procedures. • Created content management system to track high volume of all incoming messaging. • Developed weekly reports, synthesized and distributed data to senior management. Show less • Promoted and scaled new business initiatives for SVOD OTT streaming platform. • Coordinated processes for consumer engagement and retention; facilitated review of knowledge base FAQ’s based on new business parameters and objectives. • Created promotional and Marketing decks for the purpose of brand awareness and campaign initiatives for tentpole events, i.e. NASCAR, Super Bowl, MLB All Star Games. • Proactively communicated across multiple internal divisions such as Finance, Ad… Show more • Promoted and scaled new business initiatives for SVOD OTT streaming platform. • Coordinated processes for consumer engagement and retention; facilitated review of knowledge base FAQ’s based on new business parameters and objectives. • Created promotional and Marketing decks for the purpose of brand awareness and campaign initiatives for tentpole events, i.e. NASCAR, Super Bowl, MLB All Star Games. • Proactively communicated across multiple internal divisions such as Finance, Ad Sales, Business Intelligence and external vendors for subscriber account initiatives. • Collaborated with commerce team on creative aspects and sales of consumer products. • Modernized Viewer Services data collection processes and procedures. • Created content management system to track high volume of all incoming messaging. • Developed weekly reports, synthesized and distributed data to senior management. Show less

  • Fordham Athletics
    • Bronx, New York
    • Marketing Associate
      • Oct 2018 - Feb 2019

      • Assisted Marketing and Ticketing Department with live sporting events. • Facilitated and produced social media initiatives for increased viewer engagement. • Participated in Fordham Marketing Association events. • Assisted Marketing and Ticketing Department with live sporting events. • Facilitated and produced social media initiatives for increased viewer engagement. • Participated in Fordham Marketing Association events.

  • Fordham University Men's Club Soccer
    • Social Media and Advertising Manager
      • Sep 2017 - Jan 2019

      • Facilitated live tweets during games for the purpose of audience engagement. • Filmed individual games for archiving purposes. • Performed ad hoc tasks and support functions as needed for the team. • Facilitated live tweets during games for the purpose of audience engagement. • Filmed individual games for archiving purposes. • Performed ad hoc tasks and support functions as needed for the team.

Education

  • Fordham University
    Marketing
    2016 - 2020
  • Fordham Gabelli School of Business
    Bachelor of Science - BS, Marketing
    2016 - 2020

Community

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