GE Strategy, Data, & Insight

• Aug 2019 - Present

Digital Marketing, Innovation and Data Director - ABSA Barclays Unit, FCB

• Nov 2016 - Present

As head of digital, innovation and data for the Absa Barclays account for FCB Africa, my primary role is to facilitate the conceptualisation, innovation, and implementation of all digital work for Absa Barclays across Africa, including the integration of ATL and Digital. This includes all digital work on the brand relaunch campaign, the largest digital campaign on the African continent to date.

Business Development Director

• Apr 2015 - Oct 2016

I joined Rocketseed in 2015, my goal was to implement marketing and strategy experience I had gained over the course of my career across the businesses entire workflow.The repositioning and re-framing of the product as well changes to the sales methodology I instituted resulted in a re-invigoration of the sales of their core product. The impact of these changes resulted in a doubling of licenses and revenue for the 2017 period, off a base of almost zero growth in licenses for previous two years.Responsibilities:New Product DevelopmentMarketing & SalesBusiness Growth StrategyData Science & Analytics

Head of Strategy & Insight

• Sep 2008 - Apr 2015

As Head of Strategy I oversee the output of the department in laying the strategic foundation for our clients. I also work on larger strategies that are focussed on helping our clients migrate or build their businesses online. My focus in this area is to ensure that NATIVE remains a strategically led agencyAs head of insight I oversee the implementation and running of our analytics installation, reporting and insight generation. This is a critical department for NATIVE helping guide our strategy in the implementation and optimisation of our work. NATIVE is one of the leading agencies in the positioning and provision of data science services.

Head of Analytics & Insight

• 2008 - 2010

The methodology and tools that I created have been acknowledged by international experts in the industry as being on a par with the best international offerings, and have been featured on international knowledge sites. Locally we are respected as the leaders in the analytics and insight offering. Our key function within the business is to ensure that the Insight we derive from our analysis is fed back into the strategy and creative conceptual teams for the development of ore effective and efficient campaigns.

Marketing & Brand Manager (Consulting)

• Apr 2008 - Aug 2008

Project managing the creation of new brand collateral, as well as maintenance of all existing brand collateralDeveloping and monitoring an ROI model for marketing accountabilityPlanning the media strategy for both the above and below-the-line marketing of all brandsImplementation of the media strategy with buy-in from all relevant partnersDay to day management of marketing departmentManaging the smooth transition of the AMH brand to the Liquid brand Project managing the creation of new brand collateral, as well as maintenance of all existing brand collateralDeveloping and monitoring an ROI model for marketing accountabilityPlanning the media strategy for both the above and below-the-line marketing of all brandsImplementation of the media strategy with buy-in from all relevant partnersDay to day management of marketing departmentManaging the smooth transition of the AMH brand to the Liquid brand

Digital Division Manager

• Jun 2007 - Jul 2008

Project Management of various service providers (developers, WASP’s, media buyers etc.) in the mobile and online environmentWeb Site Architecture and Interface Development, Search Engine Optimisation, email and newsletter best practiceDigital strategies for direct marketing campaignsMonitoring and reporting on campaign effectivenessDigital adaptations of existing direct marketing campaignsDevelopment of conceptual approachResearch of new technologies and digital marketing opportunities Co-ordination and structuring of live presentations and related digital material (spin-doctoring)Education of creative’s in online best practiceClient relationship management

Creative Services Manager

• Mar 2006 - Apr 2007

Brand Manager

• Oct 2000 - Jun 2003

Consultant: Web / Multimedia / Strategy

• Oct 1999 - Sep 2000

In the US I worked on the merger between CNN’s WebMD, and Haltheon, two of the largest health care sites on the Internet. Upon my return I began consulting for Anglogold, specifically for their GoldAvenue project, a partnership between Anglogold, JP Morgan, and PAMP Suisse. The aim of the project was to build a US based gold brand, which could act as a vehicle for the large gold producers to take their product direct to market. In the US I worked on the merger between CNN’s WebMD, and Haltheon, two of the largest health care sites on the Internet. Upon my return I began consulting for Anglogold, specifically for their GoldAvenue project, a partnership between Anglogold, JP Morgan, and PAMP Suisse. The aim of the project was to build a US based gold brand, which could act as a vehicle for the large gold producers to take their product direct to market.

Senior Art Director: Web, Multimedia / Junior Strategist

• Oct 1998 - Sep 1999

Senior Art Director: Web, Multimedia, Television,

• Jan 1998 - Sep 1998

Digital Art Director

• Jan 1996 - Dec 1997