Antonio Mendoza Díaz-Pache

GENERAL MANAGER (Director General) at The Summer Agency
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Contact Information
Location
Greater Madrid Metropolitan Area, ES
Languages
  • Inglés -
  • Nivel C1 -

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Elbire Arana Iturrarte

Guía y mentor, además de mi jefe directo, Antonio es sin duda uno de los profesionales más brillantes con los que he tenido ocasión de trabajar. Es capaz de dirigir proyectos empresariales y liderar grandes equipos con un compromiso y solvencia intachables. Enérgico y con una formación y capacidades multidisciplinares, aporta un importante valor añadido en cada reto que emprende. Se trata de un profesional querido y respetado, que dispone además de una visión global y estratégica de las marcas que le permite enriquecer y abordar con éxito trabajos vinculados con el ámbito de la comunicación y el marketing. Sin duda, ha sido una suerte haber podido coincidir y aprender con él.

Javier Prieto Vargas

En los dos años que trabajé en The Summer Agency, me encontré siempre respaldado por Antonio. Su visión de las marcas y su orientación hacia los clientes me sirvió para aprender a gestionar y a enfocar proyectos de toda clase.

Marta Gadea Vara

Sin duda de los mejores jefes que puedes encontrar, comprensivo y resolutivo. Aprendí muchísimo de el, sobre todo, disfruté del buen trabajo que desempeñan en la Agencia. Gracias por todo.

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Credentials

  • Inbound Certification
    HubSpot
    May, 2016
    - Sep, 2024
  • BCMA Partner
    BCMA (Branded Content Marketing Association)

Experience

    • Advertising Services
    • 1 - 100 Employee
    • GENERAL MANAGER (Director General)
      • Jun 2014 - Present

      Complete end-to-end management, from strategy and development to financial administration. Summer specialties: # Digital Transformation Leader & Communications # Digital Branding # Digital Strategy # Branded Content # Advertising # Influencers Relations # Social Media # Web & App # Interactive # Content Marketing #Inbound Marketing (Hubspot Certificaction) # Events (Summer Live: on/off and hybrids) Multinational Brands that trust our work: Centros Único, Ron Matusalem, Laboratorios Abbvie, L’Oreal, Lilly, Red Bull, BMW, Heineken, BP, Viacom, Amadeus, Línea Directa, WTW, Laboratorios Teva, Banco de Santander, BBVA, Hoteles RIU, Repsol, GSK, Iberdrola, Tourmundial, RTVE, etc. We're in Madrid, Barcelona y Bilbao. Show less

    • Spain
    • Telecommunications
    • PARTNER - CEO
      • Apr 2013 - Jun 2014

      Company dedicated to develop audiovisual multiscreening contents. We produce entertainment products targeting TV channels, Internet and social nets. Company dedicated to develop audiovisual multiscreening contents. We produce entertainment products targeting TV channels, Internet and social nets.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior VP Business Development
      • Feb 2013 - Jun 2014

      Company focused in the generation, development and commercialization of social web platforms with inclusion of content, infotainment, blogging, conversations, trends, shopping (e-commerce) and interaction with the user. Programmatic Marketing Specialists (Dataxu). Company focused in the generation, development and commercialization of social web platforms with inclusion of content, infotainment, blogging, conversations, trends, shopping (e-commerce) and interaction with the user. Programmatic Marketing Specialists (Dataxu).

    • Spain
    • Individual and Family Services
    • GENERAL MANAGER (Director General)
      • Jan 2012 - Feb 2013

      Company dedicated to generation and production of audiovisual contents of any kind and to any media. I led the development of business in Mexico , Guatemala and Haiti. Company dedicated to generation and production of audiovisual contents of any kind and to any media. I led the development of business in Mexico , Guatemala and Haiti.

    • Online Media
    • 1 - 100 Employee
    • GENERAL MANAGER AUDIOVISUAL AREA. (Director General)
      • Jul 2010 - Oct 2011

      One of the leaders in the Spanish Media sector. Main milestones: • Integrated management and maximization of the Digital Television grant (MUX), which includes exploiting several national TV channels (four channels and the maximization the rest of broadband) as well as other activities and business lines. • Member of the executive committee of Unidad Editorial S.A., reporting to the board of directors. • Effective management to business unit (billing 42M € / 300 Employees) • CEO of APRENDE INGLÉS TV, S.L. • General Manager of CANAL MUNDO PRODUCCIONES AUDIOVISUALES S.A. • General Manager of UNEDISA TELECOMUNICACIONES S.L. Show less

    • MANAGING DIRECTOR (Director Gerente)
      • Jul 2000 - Jun 2010

      Subsidiary of UNIDAD EDITORIAL, S.A. (billing 8M/€ per year) focused in creating, producing and marketing any kind of audiovisual works. The company has produced more than 50 production formats, which have been broadcasted in all TV channels (national and regional channels). Subsidiary of UNIDAD EDITORIAL, S.A. (billing 8M/€ per year) focused in creating, producing and marketing any kind of audiovisual works. The company has produced more than 50 production formats, which have been broadcasted in all TV channels (national and regional channels).

    • Brazil
    • Investment Management
    • FINANCIAL CONTROLLER
      • Jan 1999 - Jun 2000

      Spanish Holding (14 companies) established in several sector, mainly targeting musical production management (national and international). Billing 18M/€. Spanish Holding (14 companies) established in several sector, mainly targeting musical production management (national and international). Billing 18M/€.

    • Software Development
    • HEAD OF TREASURY, ACCOUNTING AND ADMINISTRATION AREA
      • Aug 1997 - Jan 1999

      Computer international wholesaler quoted in Paris Stock Exchange, with a turnover of more than 90M Euros (In Spain). Computer international wholesaler quoted in Paris Stock Exchange, with a turnover of more than 90M Euros (In Spain).

Education

  • Vaughan
    Master en inglés Profesional Ejecutivo, Idiomas
    2021 - 2021
  • IESE Business School - University of Navarra
    PDD, Direccion
    2001 - 2002
  • Universidad Complutense de Madrid
    Licentiate degree, Economics and Business Administration
    1990 - 1995

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