Antonio Matamoros Gómez
Performance Marketing Manager at Fastic- Claim this Profile
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Inglés Full professional proficiency
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Bio
Credentials
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Venta de Publicidad Digital
Google PartnerAug, 2017- Sep, 2024 -
Google analytics
Google PartnerAug, 2017- Sep, 2024 -
Google Adwords
Google PartnerAug, 2017- Sep, 2024
Experience
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Fastic
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Germany
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Health, Wellness & Fitness
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1 - 100 Employee
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Performance Marketing Manager
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Dec 2020 - Present
- Improve return on ad spend.- Collaborate with wider marketing team to guide A/B tests, incrementally tests and spend scaling across all marketing channels.- Optimize marketing budgets to maximize KPIs and efficiently scale new customers.- Present statistical performance analysis and recommend solutions. - Improve return on ad spend.- Collaborate with wider marketing team to guide A/B tests, incrementally tests and spend scaling across all marketing channels.- Optimize marketing budgets to maximize KPIs and efficiently scale new customers.- Present statistical performance analysis and recommend solutions.
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Influencer Marketing Manager
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Feb 2018 - Mar 2020
• Developing and implementing data driven growth strategies for the Spanish speaking markets. Continuously seeking r new agencies and influencers to create campaigns that bring our product to all football fans.• Acquiring 250k new Spanish speaking users every month through different touchpoints.• Creating and delivering more than forty different campaigns per month.• Designing new types of integrations that have been also implemented within the Performance Marketing team after positive and relevant outcomes.• Decision making according to company objectives and KPIs based on data analysis.• Working directly with Onefootball’s growth, newsroom, and social media teams developing growth strategies for the Spanish markets.
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MarketWare
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Portugal
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Computer and Network Security
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1 - 100 Employee
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Digital Strategist
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Aug 2017 - Feb 2018
• Responsible for paid UA channels as well as tackling user engagement and reactivation campaigns across LATAM markets and channels including programmatic advertising, Facebook Ads, Google UAC and reactivation campaigns. • Content Management: writing editorial content and copywriting, engaging in conversations and answering questions, creating and maintaining a social media editorial calendar and posting schedules. • Responsible for paid UA channels as well as tackling user engagement and reactivation campaigns across LATAM markets and channels including programmatic advertising, Facebook Ads, Google UAC and reactivation campaigns. • Content Management: writing editorial content and copywriting, engaging in conversations and answering questions, creating and maintaining a social media editorial calendar and posting schedules.
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Marketing Assistant
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Jun 2016 - Oct 2016
• Supporting digital marketing strategy.• Implementing social media strategy.• Managing and maintaining Life Italia’s website.• Writing & optimizing content for website and social media and community management.• Tracking and analyzing website traffic flow and providing regular internal reports. • Supporting digital marketing strategy.• Implementing social media strategy.• Managing and maintaining Life Italia’s website.• Writing & optimizing content for website and social media and community management.• Tracking and analyzing website traffic flow and providing regular internal reports.
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Education
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2012 - 2017
Universidad de Málaga
Marketing e investigación de mercados -
2016 - 2016
Hanzehogeschool Groningen
Strategic Marketing Planning I & II, Marketing -
2015 - 2016
Hanzehogeschool Groningen
International Marketing Research & International Sales II
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