Experience

TOGROOW

• Colombia
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Executive Officer | Strategy | Go to Market | Sales | Digital Advisory | Colombia

  • Nov 2018 - Present

  TOGROOW is an online marketing and sales platform that provides SMEs with a comprehensive solution, at a low cost and in a short time, for online sales (e-commerce), payment methods, digital marketing and logistics. Supported by an online Marketplace & Social Business Network platform. Personnel in charge: Team of 10 people. - Created and develop the marketing strategy and Go to Market achieving more than 3800 registered companies and over 400,000 products and services listed on the online store’s platform and Marketplace. - Led the development of strategic B2B business, achieving alliances and partnerships with over 40 major associations and allies. - Managed and structured a development team to build the extensive Marketplace & Social Business Network platform. - Received recognition and Grant in 2022 from Microsoft for Startups. - We received recognition in 2020 in Reactiva Colombia as one of the companies for the economic reactivation of Colombia. Main clients: + 3000 SMEs, + 30 wholesalers, + 40 governorships, CC of commerce and Universities. Show less



Alivio Finances

• Bogota, D.C., Capital District, Colombia

• Consulting in digital business development and innovation | Innovation | Digital Advisory |

  • Oct 2022 - Mar 2023

  Alivio is a Crypto-Bank that has based its concept, structure and development on the solutions that Blockchain offers to the classic needs of banking and that Neo banking does not solve either. - Project management and structuring of the development of the digital web and mobile banking and crypto banking solution for Alivio Finances. Alivio is a Crypto-Bank that has based its concept, structure and development on the solutions that Blockchain offers to the classic needs of banking and that Neo banking does not solve either. - Project management and structuring of the development of the digital web and mobile banking and crypto banking solution for Alivio Finances.



SporTodos

• Spectator Sports
• 1 - 100 Employee

• Consulting in digital business development and innovation | Innovation | Digital Advisory |

  • Jan 2020 - Feb 2023

  Social digital sports application, to create, seek to participate in sports challenges, and support the growth and strengthening of sports. Sport as a reconstructor of the social fabric. To support the growth and strengthening of sports commerce. - Directed and structured the development of the project to build the Sportodos.com mobile application. Social digital sports application, to create, seek to participate in sports challenges, and support the growth and strengthening of sports. Sport as a reconstructor of the social fabric. To support the growth and strengthening of sports commerce. - Directed and structured the development of the project to build the Sportodos.com mobile application.



Opener.co

• Technology, Information and Internet
• 1 - 100 Employee

• Chief Executive Officer | Strategy | Go to market | Sales | Latin America

  • Jul 2010 - Dec 2014

  Opener is a technology company that digitally connects venture capital and banking capital with companies in the Americas through a Marketplace and business platform. Personnel in charge: Team of 12 people. - Managed the development of the technological platform & Marketplace for client management, capital offering, investment profiles and matches with AI. - Designed the Marketing and Go To Market strategy, achieving the registration of more than 800 projects for financing in Latin America and North America. - Negotiated partnership agreements with more than 40 international financial institutions in Panama, Guatemala, Colombia, United States and Canada. With investment potential of more than US $1.5 billion. - Managed deals for over US $64.5 million in financing and merger deals. - I led the development team to build the Marketplace platform for capital and business matches. - Designed and implemented a new model of investment banking for Oil industry for identification, funding, and recovery in the short term, implemented in +3 State and junior oil companies in South America. - Received in 2014, the recognition of "Hottest Startup To Invest, 2014, Colombia". Main clients: Pacific Rubiales, Optimaoil, Promover, + 300 companies, + 40 banks and investment funds. Show less



Ultraserfinco

• Colombia
• Financial Services
• 1 - 100 Employee

• Investment Banker | Financial Consulting | Sales | Colombia

  • Jan 2009 - Jul 2010

  Broker Dealer Financial Dealer of the Colombian Stock Exchange absorbed by Credicorp Capital. - Managed national corporate accounts in investment banking and investment portfolio management. - Developed investment banking business for corporate fund raising. - Exceeded growth and sales objectives, achieving portfolio growth results of +17%. Broker Dealer Financial Dealer of the Colombian Stock Exchange absorbed by Credicorp Capital. - Managed national corporate accounts in investment banking and investment portfolio management. - Developed investment banking business for corporate fund raising. - Exceeded growth and sales objectives, achieving portfolio growth results of +17%.



Itaú Colombia

• Banking
• 700 & Above Employee

• Investment Banker | Financial Consulting | Sales | Colombia

  • Nov 2008 - Dec 2009

  Financial Broker Dealer of Helm Group, a subsidiary of Helm Bank merged with Banco ITAU. - Managed national and international corporate accounts, structuring investment portfolios and monetization vehicles, achieving average returns on mixed portfolios of 16% effective annual return. - Developed investment banking business to raise corporate resources. - Exceeded growth and sales objectives, achieving portfolio growth results of +25%. Financial Broker Dealer of Helm Group, a subsidiary of Helm Bank merged with Banco ITAU. - Managed national and international corporate accounts, structuring investment portfolios and monetization vehicles, achieving average returns on mixed portfolios of 16% effective annual return. - Developed investment banking business to raise corporate resources. - Exceeded growth and sales objectives, achieving portfolio growth results of +25%.



THINK TO SELL

• Colombia
• Business Consulting and Services

• Chief Executive Officer | Strategy | Consulting | Go To Market | Sales | Colombia

  • Jul 2004 - Jul 2008

  Consulting company in strategy and innovation in customer experience design and sales increase. Personnel in charge: Commercial team of 26 people. - Created the strategic consulting and innovation model, Roller Coaster and Think To Sell Program. - Advised in the design of the experience strategy, marketing direction, and customer service implementing the Model. Roller Coaster +40 Institutional clients and StartUps. - Developed consultative selling to large national and multinational clients. Main clients: Alkosto, Banco de Crédito, Colmedica, Lucta Grancolombiana, Editorial LID + 60 Startups. Show less



Portavoss Group / Merantti

• BOGOTA

• Business Director | Strategy | Go to Market | Sales | Colombia

  • Apr 2001 - Mar 2004

  Wholesale distributor: imported beers, energy drinks and disposable medical products. Personnel in charge: Sales team of 18 people. - Structured and manage the beverage and medical disposables business units. - Designed the Marketing and Go To Market strategy achieving a nationwide sales channel with more than 3600 points of sale in pharmacies, clubs, bars and supermarkets. - Exceed growth and sales targets for accounts in charge. Main clients: Alkosto, Exito, Copidrogas, Comerzanv, Droguerías Acuña. Show less



PROMIX S.A (SAGA S.A) / UNIPLAST C.A

• COLOMBIA / CENTRAL AMERICA

• Business Unit Manager | Go to Market | Sales | Colombia & Central America

  • Feb 1999 - Mar 2001

  Wholesale distributor of BellSouth and Comcel cellular telephony, industrial plastic and aluminum products, and wine and liquor lines with brands such as Santa Carolina, Comte Valmont, Chandon, Uniplast, and Aluminio de Carabobo. - Created the distribution channel + 20 distributors of the Uniplast and Aluminio de Carabobo product line in Colombia and Central America. - Sold Uniplast customized solutions to multinationals for more than US $600,000, exceeding target by 52% of sales. - Implemented the sales channel of Cellular Communication Cards at mobile points in Bogota. Main clients: Adams, Bavaria, Henkel, Colombina, Bavaria, Refisal, Warner Lambert, Bimbo, Ebel international, Loreal, Scharkoft, Bayer, Alpina, Adams, Coca Cola, Unilever, Smithkline Beecham, Postobon, Packing Venepal, Éxito. Show less



OBELISSCO LTDA

• COLOMBIA

• Managing Director | Strategy | Go to Market | Sales | Colombia

  • Jun 1996 - Feb 1999

  Advertising and communication agency, focused on the launching strategy of new construction projects and consumer goods sectors with 3D digital technologies and advanced sales. Personnel in charge: Commercial team of 12 people. - Developed and implement an innovative marketing strategy with 3D technologies for clients with large real estate projects, reducing and revolutionizing the traditional communication and sales process to customers. - Exceed growth and sales objectives achieving important accounts in the retail sector and the 20 most important accounts of construction companies in Colombia. Main clients: Amarilo, Const Bolivar, C. Ospinas, C. Manrique Santamaria, Prodesa, Dicermex (Corona, Evian, Maile). Show less