Experience

M2 Solutions, LLC

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Business Development Officer

  • Jan 2018 - Present

  Expertise in the sales of medical equipment directly from manufacturers while creating a network of distributors and clients, identifying opportunities for manufacturers and connect them to new markets in Latin America. Conversely, recognize viable prospects in the region and introduce them to distributors in the U.S. Utilize business intelligence data to provide professional guidance and facilitate a controlled and efficient path to market entry. Inform clients of the best business forecasts and guide them accordingly. Key Business Accomplishments: • Curatia, Ltd. - Company based in China. Introduced a new product line of interventional vascular products. Worked with channel network and KOL and Account Sales Rep to determine how to best make these products profitable. Grew the sales profits by 120% in less than 12 months. • Homakorp, LLC. – Introduced high flow oxygen ventilators from Mek-ics, a South Korean company, to Latin America. Sales increased by 150% as a direct result of this transaction. Incremented the visibility of Pulmodyne in the Latin American region. • Mr. Sleep US – Introduced product to Latin America from Hypnus, manufacturer of CPAP and Bilevel devices. Incremented sales by 225% in a span of 3 years. Collaborated with Mr. Sleep in Colombia and identified the CPAP Mask Liner as a new product to introduce to the US Market. Re-designed the product to make it more marketable, and received a patent in 2022. (Patent #: US D961,760 S) Show less



First Medical International Corp.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• General Manager

  • Feb 2022 - Mar 2023

  Managed the company’s operational, financial and human resources. Created new and efficient processes for the installation, uninstallation, transport, storage, repair and sales of Imaging Diagnostic equipment such as MRI, CT Scan, X-ray, C-Arm, Cath Labs, as well as, equipment for ICU, NICU and Operating Rooms. • Provided the company with the control tools and projection of goals for our sales and post-sales team for a year-on-year increase in sales of 25%. • Optimize warehouse operations for high turnover of equipment decreasing costs. Adjusting processes in operation and logistics to facilitate the transport and safety of equipment until they reach our clients. • Provide personnel with the necessary training and tools to increase efficiency in each of the processes to minimize operating costs and improve services and delivery times. • Create the necessary conditions, procedures and formats that will lead the company to obtain ISO certifications and documentation to operate as DME in the USA Show less



ResMed

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sales Director, Latin America

  • Feb 2013 - Dec 2017

  Managed sales and marketing areas for all Latin American and Caribbean region. Built up a completely new and solid distribution network, sales structure and service center. Developed local, regional and national account strategies throughout the region. Executed business distribution network agreements. Led the introduction of the company’s products in the region by initiating the process of product registration, conducting presentations to clients and subject matter experts, training workforce with new product and directing the resources for this purpose. Implemented sales and marketing strategies for the two divisions of the company focused on respiratory and cardiovascular equipment. • Growth of more than 30% in sales YOY, developing sales objectives. • Directed the transition and integration process in Latin America, after the acquisition of Curative Medical by ResMed in December 2015. • Launch and develop of a new product line with applying in depth knowledge of products, procedures and practices. • Development of Value Added programs and marketing requirements protecting and growing sales by negotiating sales as a means to gain additional contracts. Show less



Natus Medical

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• International Regional Sales Manager, Latin America

  • Sep 2011 - Feb 2013

  Led sales and marketing for the North Latin American (Mexico, Venezuela, Colombia, and Central America) and the Caribbean region. Managed the implementation of sales and marketing strategies aligned with overall regional and corporate goals. Collaborated with legal and sales teams to execute business distribution network agreements. Oversight of annual sales forecasting models and analysis of YOY results. Management of sales of two distinct product lines; sleep-related diagnostic devices and neurological equipment. • Directed the efforts of consolidating the processes, sales structures and service centers as part of the acquisition of Embla by Natus Medical. • Supervised the integration of the distribution networks of the two companies through the acquisition transition. Manage sales budget and collect market information to optimize sales. • Secured a strong market position for both the sleep & neurology business segments driving business growth. Develop and maintain professional relationship with KOL. • Coach and train distributors and Sales; on product areas they should be focused on to maximize their sales growth potential. • Training any new account reps when turnover occurs at the account level • Analyze and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions Show less



Philips Respironics

• India
• Consumer Services
• 1 - 100 Employee

• Regional Sales Manager, Latin America

  • Oct 2006 - Aug 2011

  Directed the enhancement of the distribution network of a multi-billion-dollar company for the North LatAm Region (Peru, Ecuador, Venezuela, Colombia, and Central America). Designed and implemented sales and marketing strategies aligned with overall regional and corporate goals. Established the Respironics branded products as a standard of care in the territory. • Achieved double digit % sales growth YOY • Secured market leadership position in sleep diagnostics, sleep therapy, and home oxygen therapy market segments. • Integration of marketing, sales and technical service processes upon the acquisition of Respironics by Philips. • Implementation and education of the distribution network in codes of conduct and Good Manufacturing Practices of Philips. Achieve human capital objectives and application of practice and procedures. • Provided clinical & technical consulting to additional LatAm countries during the integration process of Philips acquiring Respironics. And participate in professional meetings in product launch and Sales. • Interview, recruit and train any new distributor or Sales Rep position when turnover occurs at the account level Show less



Respironics, Inc.

• United States

• Technical / Clinical Specialist

  • Nov 2000 - Sep 2006

  Subject Matter Expert with new and innovative home care and hospital cardiopulmonary products (sleep diagnostic, sleep therapy and non-invasive ventilation for hospitals and home care). Managed the training and development of all of the distributor’s clinical personnel, including physicians and sales force. Geographical emphasis in the Andean Region, Mexico and Chile. • Trained the sales force in both local and multinational sales channels to achieve business objectives. • Supported the sales & marketing teams with the development of yearly plans aligned with goals & objectives. • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions. billing and invoicing solutions • Successfully proved to private insurance companies the benefits of home healthcare products vs patient hospitalization stays. Resulted in double digit YOY sales growth for the company. Negotiate and approve contracts. Show less