Experience

Procter & Gamble Philippines

• Manufacturing
• 100 - 200 Employee

• Senior Key Account Manager - Distributor Operations

  • Jun 2022 - Present

  Currently responsible for the fastest growing site in the North to Central Luzon region. Specifically I handle High Frequency Stores, Key Accounts, and Sub-Distributors. Through various strategic partnership plans, execution of go-to-market strategies, and driving national priorities, I was able to make my site the largest site of our Distributor, increase sellout, and more importantly grow share in the region. Key highlight in this stint is developing and executing a pilot test for a new go-to-market strategy wherein we updated our current coverage model resulting to 2x growth via more stores visited & more SKUs sold to stores. Looking forward to continuously deliver the business by sticking to what works - understanding the customers & their needs, leveraging both mine and the distributor’s skills, and creation of plans designed to meet the various needs of each customer.

• Key Account Manager - Distributor Operations

  • Jul 2021 - Jun 2022

  Responsible for handling the Key Accounts Section for total North Luzon (5 Regions) while also understanding total Distributor Operations. I was able to deliver FY highest ever sales, fundamentals, and stewardship. Along the way I learned how to handle High Frequency Stores (Sari Sari Stores) which turned me into a more holistic KAM for the distributor. By 2022 I was able to start training other KAMs in either aspect of Distributor Operations. This was accomplished by first being able to understand that delivering results is hinged on business and distributor building activities. As such, I sought improve the capability, systems, and increase the synergy of sales teams & various multi function teams (Finance, Supply, HR, Trade Marketing, etc).

• Key Account Manager - Indirect Modern Retail

  • Jul 2020 - Jul 2021

  Responsible for handling the largest Indirect Modern Retail Account in the Bicol Region which spanned 60+ stores over 4 different provinces in the region. Despite the pandemic, I was able to lead the account to Sales, Shares, Fundamentals, and Stewardship at a premium vs national and regional accounts. This was accomplished through a thorough understanding of each of stores of the customer, designing fit for growth models for these, and participating in strategic local promotions.



Metrobank

• Philippines
• Banking
• 700 & Above Employee

• Portfolio Officer

  • Aug 2018 - Jun 2020

• Relationship Manager

  • Apr 2017 - Aug 2018

• Management Trainee

  • Jul 2016 - Mar 2017