Experience

Manetti & Roberts

• Consumer Goods
• 200 - 300 Employee

• National Account Manager

  • Nov 2021 - Present

• Category Manager - Intimate Hygiene

  • Nov 2020 - Nov 2021

• Category Manager - Soap & Shower gel

  • May 2019 - Nov 2020

  - Definition of the commercial plan for the assigned categories: setting the target in terms of turnover and profit, and the commercial actions for achieving it (distribution plan, promotions, events, innovation plan)- Development of the commercial plan: assuring the correct execution of the actions to achieve the assigned target- Identification of extra business opportunities in order to increase efficiency and profitability - Sell in planning: monthly sales forecast for over 50 sku, with an average accuracy by 75%- Development of extra visibility tools, in close collaboration with Packaging and R&D departments (e.g: expo, pop up etc.) Show less



Pirelli

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Trade Marketing & Retail specialist

  • Apr 2018 - May 2019

  - Market analysis: mapping the main trends of the market and competitors behavior, tracking of the distribution value chain in the main channels- Customer studies: assessment of the customer experience quality and of Pirelli brand perception through mystery shopping and brand tracking surveys- Analysis of the commercial performances of the main customers worldwide; monthly meetings with top management and local commercial managers- Supporting local teams in the development of marketing contents and go to market implementation Show less

• Sales Analyst

  • May 2016 - Apr 2018

  - Pirelli retail go to market: collaboration in the definition of the global brand strategy and value proposition for the retail channel- Leading the development project of a Business Intelligence tool for the analysis of sales and profitability of the retail European network through the integration of the ERP of 192 point of sales across 4 countries- Pricing Intelligence: analysis of Pirelli price positioning in the retail channel compared to the main competitors, supporting the local networks in the definition of price policies- After 1 year in the team I obtained the responsibility of all the projects related to Pricing and Business Intelligence Show less