Experience

Flow Alkaline Spring Water

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Area Sales Manager

  • Dec 2021 - Present



High Grade Beverage

• Beverage Sales Representative

  • 2007 - 2020

  For thirteen years, I prospected for new business, prioritizing growth opportunities based on scale. I identified new business opportunities and built long term, profitable relationships with retailers. I installed and updated information at the point of sale/product shelf according to agreements or based on brand strategy (racks, price cards, display units, permanent display, etc.). I ensured soft drink product were in full distribution based on store/head office compliance. I audited planograms to ensure stores were compliant to planograms. I enjoyed working with customers in all aspects – even when needed, I helped collect outstanding payments. Key Contributions: ~ Exceeded monthly sales goals and achieved sales incentive throughout the year; consistently ranked in “Top 3” sales (out of 8 consultants). ~Increased business for the year by 50%. Show less



Advantage Sales & Marketing LLC

• Marketing Representative

  • 2004 - 2006

  I developed relationships with customers; educated about products and closed deals. I distributed advertising and marketing collateral to store locations to ensure brand compliance and consistency of the products. I planned, executed 100+ events, and marketing programs, which elevated brand awareness. I prepared 100 marketing reports weekly, by collecting and summarizing sales data. Key Contributions: ~ Met sales targets consistently for two years in a row. I developed relationships with customers; educated about products and closed deals. I distributed advertising and marketing collateral to store locations to ensure brand compliance and consistency of the products. I planned, executed 100+ events, and marketing programs, which elevated brand awareness. I prepared 100 marketing reports weekly, by collecting and summarizing sales data. Key Contributions: ~ Met sales targets consistently for two years in a row.



Italian Delights & Spirits

• B2B Sales Manager

  • 1997 - 2003

  I generated leads through business-to-business marketing, direct sales techniques, and warm conversations on prospective customers, growing brand through prospecting new clients. I met with prospective clients and presented product offerings; answered any client questions and handling objections. I ordered product and ensured inventory was available to fulfill all customer orders. Key Contributions: ~ Spearheaded purchasing functions and developed relations with vendors, securing best pricing. Show less