President and CEO

• Mar 2021 - Present

VP, Public Relations and Mission Impact

• Mar 2019 - Mar 2021

Charged with effectively managing the public relations promoting and supporting the YW's vision and mission. In coordination with other executive team members, created and established the organization's 1-year strategic plan and goals. Drove strategy on donors, community/foundation partnerships, communications, social media, and fundraising efforts. Directed team on content production, writing, and editing for routine internal and external stakeholders communications, special projects, and all organization collateral materials and advertising and media relations.Tracked success and measured impact outcomes of strategic messaging and communication strategies. Oversee and manage the website and social media content and performance. Evaluate performance metrics and identify additional opportunities to raise the YW's visibility by using new social channels, content, advertising, and programs.Coordinate speaking engagements, agency tours, webinars, virtual fundraisers, in-person fundraisers, and industry events.Responsible for researching public opinion and communicating with investors to enhance the businesses' reputation in the financial community. Handled the PR Department's day to day activities, serving as a strategic partner for internal, external, government, editorial publishing, and media communications. Relationship management and primary point of contact for media and external media agencies supporting YWCA Central Alabama.Worked with COVID -19 Response Coordinator to write YWCA's Emergency Response and Communications planWorked closely with CEO, Board President and Executive Committee, and Staff to prepared scripts, talking points, and speaking preparation. Led peers in creating a strategy to close the YW's services and team while directing communications strategy and execution.Spokesperson for the organization during emergencies and crises. Manage multiple projects and tasks at varying levels of complexity and difficulty.

Director Of Media Relations

• Nov 2018 - Mar 2019

An executive-level professional with 15 years' experience in public relations, communications, and aviation. I use my skills as a brand strategist, administrator, analyst, and leader. My background includes enhancing organizations' image and base, building community and board relationships, working with the media, serving as a trusted adviser, and oversee organizational public relations operations. An executive-level professional with 15 years' experience in public relations, communications, and aviation. I use my skills as a brand strategist, administrator, analyst, and leader. My background includes enhancing organizations' image and base, building community and board relationships, working with the media, serving as a trusted adviser, and oversee organizational public relations operations.

PR/Marketing Manager

• 2003 - Oct 2018

Develop a five-year marketing plan for airport, airport authority, and airlines with annual updates.Review annual marketing and public relations strategic plans for airports by maximizing community and airport resources and upcoming opportunities.Recommend budgets level and works within the budget annually. Work with President/CEO to identify, attract, and recruit new and additional air service routes and frequency while maintaining the current service level. Reports are generated through Diio Mi for use during airline meetings.Work with community and business partners to establish positive relationships and open dialog to serve their needs better. Coordinate public and private business networking events for the organization and President/CEO.Work in coordination with city, community, and business leaders on Economic Development initiatives.Write RFPs when the need for additional resources arise, such as air service consultant, ad agency, event planning, and market research. Serves as organizational spokesperson/ PIO when appropriate.Work closely and advise President/CEO during a crisis on internal and external communications.Served as an organizational liaison during a crisis with different agencies and persons.Work with the Authority team, local law enforcement, hazmat, and mayor's PIO on unattended bags, unidentified substances, and other airport incidents.Develop public relations crisis communication plan for an aircraft disaster that complimented federally approved the Airport Emergency Plan (AEP).Liaison with media partners to include interviews, press conferences, and airport events.Create and pitch public relations stories to leverage the airport position to local and industry media. ManagementManage and direct ad agencies on creative, media buys, and other special projects as needed by the Authority.Relationship management with media partners and media response on behalf of the Authority and Airport.