Experience

Joi Gifts

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Brand Marketing Manager

  • May 2022 - Present

  Joi Gifts is the leading platform for gifting in the GCC/MENA region. With an ever growing portfolio of cities in which we operate and brands we retail, this role spans across both ATL and BTL marketing as well as brand and partnership management.- Successfully set up enhanced ways of working for the Creative & Copy teams to improve outputs and efficiency- Overhauled brand social media strategy to elevate both the look and feel and engagement- Lead creative team to improve paid media assets - Introduced new marketing initiatives in partnership with our merchants to maximise exposure for both parties- Overhauled marketing calendar structure for improved visibility and collaboration across all territories (UAE, KSA, Levant, Egypt) - Responsible for refining and setting new brand guidelines, including working directly with the Founders to solidify the value proposition, brand purpose and tone of voice- Working closely with Country Managers in all regions to ensure e-commerce and marketing content is tailored to local audiences (UAE, KSA, Levant)- Managing influencer marketing and B2C PR initiatives



Olivanna London

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Content & Marketing Manager

  • Mar 2021 - May 2022

  Marketing and ecommerce lead for Olivanna and the launch of 'daughter' brand My Olivanna. Managed a website redesign and overhaul from a brand, content and UX perspective for Olivanna, elevating the online customer experience and brand look and feel. Lead on the creation of the 'My Olivanna' site from wireframes to launch. - Shoot Creative Direction and production for all ecommerce, social media and print assets- Managed shopify sites for both brands from a content and ecommerce merchandising perspective- Set up and managed CRM and email marketing platform for both brands with positive outcomes- Managed external agencies for campaign-led paid social, PPC and Google Shopping. Successfully implemented a number of improvements, from diversifying the digital marketing channel approach to improving creatives, all of which resulted in vast reductions in CPC & CPA- Implemented a new optimised marketing calendar structure for both brands to ensure cohesion and improve the teams practices of working together- Managed PR agency for both brands (including brand launch)- Managed digital marketing and partnerships (including influencer and affiliate marketing)



GP Nutrition

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand & Content Manager

  • Dec 2019 - Mar 2021

  In-house brand guardian, responsible for conceptualisation, planning and execution of the brand marketing strategy and calendar, as well as managing the brands PR activities from influencer marketing to opinion pieces. -Creating, implementing and managing marketing strategy- Analysis and optimisation of marketing activities-SEO copywriting and blog management-Management and optimisation of email marketing from writing to scheduling & analytics-Content creation & execution across all channels-Website copywriting, merchandising and overall day-to-day site management-Management of creative studio and asset creation-Shoot management-Management of marketing budget including forecasting and analytics that goes hand-in-hand with that-Implementing and managing influencer marketing and strategy-Management of PR for the brand, including outreach and prepping requested pieces-Customer analytics and insight -Trend spotting -Management and optimisation of all social channels -Management of Media Partnership with DMGVentures-Management of external agencies



Nouveau HD Beauty Group

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing & Social Media Manager

  • Oct 2018 - Nov 2019

  -Responsible for developing and executing marketing strategy-Refining and refreshing the brand-Paid social media advertising & optimisation for ROI-SEO copy writing-Press release writing & distribution-Event management -Social media strategy & execution-Website content creation & management-Online customer service management-Management of external PR agency-New service development -Shoot management and art direction-Influencer relationship management



Leeds Bradford Airport

• United Kingdom
• Airlines and Aviation
• 200 - 300 Employee

• Marketing & Communications Coordinator

  • Jul 2017 - Oct 2018

  I managed the comms, social media and PR for the airport during a time of immense growth and structural change. This role encompassed online customer service management, event planning, media management as well as traditional and digital marketing. Highlights:-Managed and ITV crew during busy summer period-Worked with large commercial and aviation partners on a number of projects-Successfully handled crisis customer comms -Managed relationships with external stakeholders-Event management-OOH and online marketing campaign management-Art-directed a photoshoot for the launch of luxury lounges



Newcastle International Airport

• United Kingdom
• Airlines and Aviation
• 100 - 200 Employee

• Marketing Associate

  • Jul 2016 - Jun 2017

  Worked towards delivering Newcastle International's commercial marketing and communications strategy. Focusing on new media, customer insight and corporate engagement. Highlights:-Content creation-Copy writing-Campaign planning -Event planning and management-Social media management-Customer engagement research -Content creation and marketing strategy for commercial partners

• Marketing Assistant - Part-Time 2015/6 after Placement year 2014/15

  • Aug 2014 - Jun 2017

  As part of my degree at Newcastle University, I chose to take a year in industry in order to gain more experience in my chosen field. As the first placement student Newcastle International Airport have ever taken on I was presented with a unique opportunity to gain an insight into a successful, dynamic business. During my placement year at Newcastle International Airport, I worked on a variety of projects ranging from route launches and price analysis to customer insight and customer relationship management.I was also given the opportunity to compile a collection of market research reports about different aspects of the industry; and create a comprehensive customer insight data pool for Newcastle International Airport, including demographic, geographic and physchographic information about passengers.Working in such a focused business has had an extremely positive impact on my work ethic; and being part of a team of passionate people has shown me the importance of loving what you do.As my placement year at Newcastle International came to a close I was approached by one of the Directors and an offer of employment was made. Therefore,I worked part-time at Newcastle International airport within the Marketing Department whilst studying for the final year of my degree.



Harewood House Trust

• Travel Arrangements
• 1 - 100 Employee

• Marketing/PR

  • Jun 2010 - Jul 2010

  The experience and insight I gained at Harewood House sparked my interest in Marketing, PR and CRM. Whilst at Harewood I undertook a variety of tasks from content writing to event management and thoroughly enjoyed all aspects of the job. Although my time at Harewood was short and I was relatively young I believe my experience there heavily influenced my degree choice. The experience and insight I gained at Harewood House sparked my interest in Marketing, PR and CRM. Whilst at Harewood I undertook a variety of tasks from content writing to event management and thoroughly enjoyed all aspects of the job. Although my time at Harewood was short and I was relatively young I believe my experience there heavily influenced my degree choice.