Eva Anton

SEO Marketing Manager at StudySmarter
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • French Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • German Elementary proficiency

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Arturo Cruz Herrera

Working with Eva was truly a delight. She is experienced and knowledgeable in SEO and is always willing to share that expertise with her colleagues and teammates. As a team lead, she knows how to strike the right balance between being a supportive guide and a professional and responsible leader. I strongly believe any team and organization will improve with Eva as part of it.

Julia Waldschmidt

I had the pleasure of working closely together with Eva in the Organic Growth team. Her strong teamwork and communication skills helped foster a positive and productive working environment, leading to very successful project outcomes. I was consistently impressed by Eva's adaptability and willingness to embrace change. With Eva on your team, you not only have an outstanding SEO manager with excellent expertise in content SEO - her success in bringing the visibility and overall performance of StudySmarter's French and Spanish domains to an all-time high speaks for itself - but also a problem-solving, calm and dedicated colleague at your side. Eva was always quick to lend a helping hand and support her colleagues whenever needed. I already miss working with Eva and truly hope our career paths will cross again in the future!

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Experience

    • Germany
    • E-Learning Providers
    • 100 - 200 Employee
    • SEO Marketing Manager
      • Aug 2022 - Present

      • Piloted the launch of StudySmarter's French website and developed the Spanish domain further, commanding international SEO strategies and monitoring their performance. • Drove SEO performance across B2C (School Educational Content, Student Magazine) and B2B content (Blog about employer branding and GenZ), leading to increased organic growth. • Led and mentored a team of 3 working students, fostering collaboration and skill development. 🚀 Results: +3155% of organic traffic and 32 points of visibility for ES and +375% for organic traffic and 8.5 points of visibility or FR in less than a year (Data from Sistrix visibility index). Show less

    • Germany
    • Retail
    • 700 & Above Employee
    • SEO Manager France
      • Jan 2022 - Jul 2022

      • Managed on-page and technical SEO for French Westwing e-shop, including cluster optimization, top 3 ranking strategies, content refinement, and internal linking improvements. • Monitored and reported on weekly and monthly KPIs (organic visibility, Top 1, 3, 10 & 100 keywords, keywords status per project, Core web vitals, GSC errors, sessions and leads, clicks and impressions, etc.) • Fixed issues and investigated performance fluctuations mainly with the following tools: Google Search Console, Screaming Frog, Sistrix, Ryte, Google analytics and Ahrefs. Show less

    • Sweden
    • Consumer Electronics
    • 1 - 100 Employee
    • Digital Marketing Specialist (French & Spanish Markets)
      • Sep 2020 - Dec 2021

      • Led online development for French and Spanish markets, focusing on planning local and global campaigns execution. • Formulated and implemented online marketing strategies through social media and email marketing. • Led online development for French and Spanish markets, focusing on planning local and global campaigns execution. • Formulated and implemented online marketing strategies through social media and email marketing.

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Communication Project Manager
      • Feb 2018 - Jan 2020

      • Managed diverse public communication projects, coordinating with graphic studios, clients, partners, and service providers. • Successfully handled 3 key accounts, including Paris City Hall and RATP (Paris Public Transport Organisation). • Managed diverse public communication projects, coordinating with graphic studios, clients, partners, and service providers. • Successfully handled 3 key accounts, including Paris City Hall and RATP (Paris Public Transport Organisation).

    • France
    • Renewable Energy Semiconductor Manufacturing
    • Communication manager
      • Nov 2016 - Dec 2017

      • Designed a communication strategy for the launch of a company which goal is to give value back to used advertising tarpaulins (Upcycling) 📬 Assignments: • Communication plan and reflection on the strategy for entering the local market • Website development • Community Management • Product promotion • Strategic watch • Designed a communication strategy for the launch of a company which goal is to give value back to used advertising tarpaulins (Upcycling) 📬 Assignments: • Communication plan and reflection on the strategy for entering the local market • Website development • Community Management • Product promotion • Strategic watch

    • France
    • Government Administration
    • 700 & Above Employee
    • Communication Intern
      • Jul 2017 - Aug 2017

      • Updated the presentation brochure of the organisation • Managed the organisation's social media • Updated the app "Ecocitoyen à Bordeaux" with the categories "Agenda", "Shops and places to visit" to consume in an eco friendly way, etc. • Wrote articles published on the website • Updated the presentation brochure of the organisation • Managed the organisation's social media • Updated the app "Ecocitoyen à Bordeaux" with the categories "Agenda", "Shops and places to visit" to consume in an eco friendly way, etc. • Wrote articles published on the website

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Junior Consultant
      • Mar 2017 - Jun 2017

      • Conducted and presented a market study and strategic recommendations for the NGO CCFD-Terre solidaire (1st development NGO in France) • Conducted and presented a market study and strategic recommendations for the NGO CCFD-Terre solidaire (1st development NGO in France)

    • France
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Communication & PR Consultant
      • Sep 2016 - May 2017

      Designing a communication startegy for Covirtua (start-up from Toulouse) as part of a workshop with the incubator "La Mêlée numérique". Covirtua develops a software to make the support and the rehabilitation of patients with cognitive disorder easier for the therapists (speech therapists, neuropsychologists). 📬 Assignments : • Benschmark • Designing a general communication plan • Creating a kit presse for the International Costumer Electronic Show (CES) 2017 in Las Vegas as Covirtua was taking part of it • Creating one corporate identity and a style guide Show less

    • France
    • Government Administration
    • 700 & Above Employee
    • Internal Communications Intern
      • Jun 2015 - Jul 2015

      • Participated in the realization of the Rogare project: rationalization and improvement of the quality of the audiovisual service offer. • Carried out a qualitative satisfaction survey with the departments and offices of the Ministry, frequently calling on the audiovisual service. • Contributed to improving the rating document for service requests. • Created a glossary listing the technical terms used in the audiovisual industry. • Participated in the realization of the Rogare project: rationalization and improvement of the quality of the audiovisual service offer. • Carried out a qualitative satisfaction survey with the departments and offices of the Ministry, frequently calling on the audiovisual service. • Contributed to improving the rating document for service requests. • Created a glossary listing the technical terms used in the audiovisual industry.

  • Self-employed
    • Toulouse, Occitanie, France
    • Spanish tutor
      • Sep 2014 - May 2015

      ➤ Preparation and organization of the lessons ➤ Developing my instructive skills ➤ Cultural and historical teaching ➤ Preparation and organization of the lessons ➤ Developing my instructive skills ➤ Cultural and historical teaching

Education

  • Sciences Po Toulouse
    Master of Science - MS
    2016 - 2018
  • Linnéuniversitetet
    Erasmus Programme
    2015 - 2016
  • Sciences Po Toulouse
    Bachelor's degree
    2013 - 2015
  • University of Bordeaux
    2012 - 2013

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