Antonella Zambra Meza
Product Manager Marketing at D24- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Professional working proficiency
Topline Score
Bio
Credentials
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Técnicas de Estrategia Digital y Modelo de negocios
Universidad Adolfo IbáñezJun, 2021- Nov, 2024 -
International Digital Summer School
GBSB Global Business SchoolJul, 2018- Nov, 2024 -
TOEIC, Habilidad Laboral Avanzada
Seminarium CertificaciónMar, 2014- Nov, 2024 -
Toefl
The TOEFL® test
Experience
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D24
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United Kingdom
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Financial Services
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200 - 300 Employee
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Product Manager Marketing
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Dec 2022 - Present
D24 is a company 100% focused on simplifying payments for businesses and individuals worldwide. Making it secure, reliable, innovative 24-7. Bridging the gap between traditional finance and the digital economy. Im on charge of leading effective product go-to-market activities for the team. Execute and drive the positioning and communication for new product launches. Develop product content strategy framework to support all training, commercial release and campaign requirements Oversee product launches and positioning. Drive deep competitor analysis including product strategy research, customer insights, and technical overview to communicate this back to the team. Show less
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Emmacares.app
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Chile
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Software Development
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Marketing Manager
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Mar 2022 - Apr 2022
Execute and manage brand positioning into market. Launch and organise, digital marketing, target studies. In charge of team formation. Launch of the digital platform. Marketing plan management. Execute and manage brand positioning into market. Launch and organise, digital marketing, target studies. In charge of team formation. Launch of the digital platform. Marketing plan management.
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Chek
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Chile
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Financial Services
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1 - 100 Employee
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Senior Product Marketing Manager
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Nov 2021 - Mar 2022
Annual brand plan. Annual budget management. Launch of 360 marketing campaigns. Agencies management: Creative, Inuencers, PR, Digital Products, Events. Manage of brand repositioning. Following and reports of main app KPIS.
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Product Manager Marketing Chek
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Jul 2021 - Nov 2021
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Banco Ripley Chile
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Chile
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Banking
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700 & Above Employee
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Product Manager Marketing
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Jul 2019 - Jul 2021
Annual budget management. Launch of 360 marketing campaigns of financial services. Manager and follow up of launching new digital service for clients. Agencies management: Creative, Inuencers, PR, Events. Annual budget management. Launch of 360 marketing campaigns of financial services. Manager and follow up of launching new digital service for clients. Agencies management: Creative, Inuencers, PR, Events.
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Laboratorios Prater SA
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Provincia de Santiago, Chile
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Product Manager de Lifestyles, Skyn y Bentley (Sexual Wellness)
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Oct 2015 - Dec 2016
Negotiation with large supermarket and pharmacy chains. Creation of new products. Managing all the strategy and marketing campaigns. Negotiation with large supermarket and pharmacy chains. Creation of new products. Managing all the strategy and marketing campaigns.
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Finning
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Machinery Manufacturing
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700 & Above Employee
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Internship Marketing and Industry
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Mar 2015 - Jun 2015
Start of new selling proyect in the area, participation on the selling process of equipment for Chile, Bolivia, Argentina and Uruguay. Update of data and inventories. Start of new selling proyect in the area, participation on the selling process of equipment for Chile, Bolivia, Argentina and Uruguay. Update of data and inventories.
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Internship Comercial Area
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Jan 2013 - Mar 2013
Campaing Management at Duty Free, Selling analysis, Update of web page, PR organization. Campaing Management at Duty Free, Selling analysis, Update of web page, PR organization.
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Education
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Universidad Adolfo Ibáñez
Bachelor of Business Administration - BBA, Marketing -
The Mayflower School
Educación Básica y Media