Experience

Italienische Zentrale für Tourismus ENIT

• Germany
• Travel Arrangements
• 1 - 100 Employee

• Head of Italian National Tourist Board (ENIT) Germany

  • Dec 2005 - Present

  - Develop and implement strategic communication and marketing plans for the assigned goals with budget responsibility as to the German travel market - Lead team initiatives to design and implement marketing plans for promoting and supporting sales of Italy's destinations and tourism products at cultural, sport and food events, roadshows, fairs, and travel exhibitions as well as through PR, advertising, web initiatives, digital marketing, influencer marketing and social media campaigns - Analyse and report on the effectiveness of B2B and B2C marketing campaigns - Manage external relationships and contact with public and private institutions, embassies and consulates, tour operators, journalists, bloggers and media partners - Coordinate with the DACH ENIT offices and the broader organization to oversee the development and implementation of multi-channel marketing programs that achieve business goals - Keep up to date on tourism policies and measures, trends and development strategies both at international and national level (EU, UNWTO, DRV, BTW, DTV, IFO, NIT, GfK) - Draw annual reports and ad hoc market surveys - Help to ensure brand consistency throughout the organization - Manage and coordinate the ENIT offices based in Frankfurt and Munich, and report to Executive Director at the Rome HQs.



Freelance - Consultant

• Airlines and Aviation

• Consultant on Sponsoring and Fundraising, Germany & Italy

  • Apr 2004 - Oct 2005

  - Researched national and international funding opportunities and partner profiles - Identified sponsorship opportunities from business/public-private sectors - Assisted advertising and PR/press activities - Supported community building and audience development. Extensive internships at the top cultural institutions Schauspiel and Mousonturm in Frankfurt. - Researched national and international funding opportunities and partner profiles - Identified sponsorship opportunities from business/public-private sectors - Assisted advertising and PR/press activities - Supported community building and audience development. Extensive internships at the top cultural institutions Schauspiel and Mousonturm in Frankfurt.



COMINVEST Asset Management, Commerzbank Group

• Client Relationship Manager

  • May 2001 - Mar 2004

  Acquisition of Italian institutional clients i.e. pension funds and foundations - Designed business plans and cooperated in tailoring (CSR) Investment strategies - Organised client visits - Presented investment solutions - Prepared RFPs and was a member of the team shortlisted by a high profile Italian organisation to administer their pension fund (Telemaco) - Researched and reported on European laws about pension schemes and institutional investment - Regularly updated and briefed on changes in national regulations and supervisory regimes (COVIP) - Partecipated in the NewCo team along with the Boston Consulting Group in charge of evaluating, re-designing and managing the change of the company‘s work processes, roles and tasks.



IntesaBci Banking Group

• Assistant to Managing Director

  • May 1999 - May 2001

  - Supported CRM and marketing activities through effective monitoring of budgets and targets - Conducted research on domestic and foreign strategic partners - Supported CRM and marketing activities through effective monitoring of budgets and targets - Conducted research on domestic and foreign strategic partners



LUMACE SpA

• Spain
• Real Estate

• Marketing Associate / Researcher

  • Apr 1993 - Aug 1997

  - Responsible for the relationship with international partners, travelled extensively in Europe - Conducted research and briefed top management about funding opportunities for cooperation projects with East-European, Asian and Latin-American countries through national and EU dedicated programs i.e. Phare, Tacis, ECIP - Participated in the conception and in the successful realisation of a commercial project in China - Funding from a pool of financial institutions i.e. Midland Bank and Mediocredito providing export credit lines to small and medium sized enterprises.