Experience

Boxblaster VR

• United States
• Entertainment Providers
• 1 - 100 Employee

• Head Of Digital Marketing

  • Oct 2019 - Present

  Reaching excellence in the following tasks: • Digital marketing management (strategy, analytics, execution) • Communication and AD campaigns development • Digital Communication Strategy • Complex Leadgen together with agencies • Digital Media advertising performance: Adwords, GDN, Li, FB • Digital KPI Improvement • Deep sales and AD performance analytics • Content-management • SMM activation: FB, Li, IG, Medium • Creation of marketing kits and guidelines for partners • Agency Management • Task set-up and prioritization for a team of 2 direct specialists and 4 in-house freelancers Show less



ADV

• Advertising Services
• 500 - 600 Employee

• Head of Digital Strategy and Influence Marketing

  • Nov 2017 - Oct 2019

  • Strategic planning of advertising campaigns in Digital with complex 360 TTL approach • Digital Strategy development • Digital Eco-System development and adjustment • Digital KPI measurement and improvement • Digital Target Audience analysis • Trend reports and analytics • Delivering excellence at client presentations • Performing Digital Workshops Result: New clients pitch winning presentations: Reckitt Benckiser (Scholl & Durex), Raiffeisen, Unilever (Dove, Hellmans, UFS), CТС (new show digital launches), Microsoft (XBOX), President Election Campaign (Титов Б.Ю) Show less



e:mg Effective Marketing Group

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Digital Director

  • Nov 2016 - Nov 2017

  Development and execution of the following projects: Strategic Tasks • Digital Strategy development • Digital Media Strategy development and execution • Influence Marketing development and execution Digital Media Campaigns • Advertising in SMM (Facebook, MyTarget, VK, IG) • Advertising using influencers (Telegram, Instagram, Tik-Tok) Additional projects • Chatbots development from scratch • Special Projects development • Strategic Workshops with clients and agencies Management • Regular new business team support (client meeting, pre-sale, presentations development) • Task set-up and prioritization for a team of 2 direct specialists New Business • New business development Show less



United Confectionary SL

• Spain
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Senior Brand Manager (Аленка)

  • Oct 2015 - Nov 2016

  Leading 2 core chocolate brands: Alenka and Felicita Responsibilities: • 360 marketing communication campaign development and execution (ТVC, Product Placement, ООН, Digital, etc) • Complex brand digital support development: SMM, YouTube, online-shop, special projects. • Media, branding, digital and creative agency management in order to ensure result achievement in active brand projects for 2016-2017 . • New products development (NPD): brand concept development, close collaboration with R&D department and factories to ensure smooth product development, package design (creative/branding agencies management), P&L calculation, consumer research management, collaboration with Sales department to ensure correct sales planning, marketing support development, etc. • Development and execution of long- and short-term brand strategy (1-3 years) • Complex brand relaunch roadmap development with further execution. • Sales volume, distribution level, off-take dynamic analyses, competitors activities and market share dynamic monitoring with further preparation of action plans to ensure market share/sales volume achievement. • Brand Health Tracking (awareness, consumption, switching index, key image attributes dynamic, other indicators) and correction of marketing activities due to new inputs • Communication with sales teams, regular field visits including regular regional audit. • Annual budgeting by brand, category, quarterly adjustment. • Special project development (seasonal products development to boost brand sales during high-season, NY presents, limited seasonal holiday design, etc.) Achievements: • Launched the biggest chocolate Alenka redesign project. • 6 NPD projects executed from idea to shelf. • Gained +4% market share for Alenka on YTD basis in terms of Volume and Value on a stagnating chocolate market. • Improved brand positioning and new communication platform developed. Show less



Московская Пивоваренная Компания

• Russian Federation
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Brand Manager (License Brands)

  • Apr 2014 - Oct 2015

  License brands marketing strategy development and implementation. (2 core brands: Germany & CIS countries) • Development and execution of marketing activities in the following channels: BTL, Sponsorship, Events, SMM • Complex digital brand support development: SMM, YouTube, viral videos, special projects. • Annual / monthly sales plans preparation, presentation, monitoring of execution • Sales volume, distribution level, competitors activities and market share dynamic monitoring, action plan preparation for market share/sales volume achievement • New brand platform development (new positioning development / research management / new communication strategy development) • POSM, Gift- & Multi-pack, limited series, unique gifts development and consumer delivery • Massive sponsorships (10K-30K people), big events (300-500) and special events (10-30) development and execution • New products development (NPD) and launch (writing concepts, participation in liquid development, marketing support materials development, label design, bottle design/shape, NPD launch support) • Intensive collaboration with Sales & Trade Marketing Departments to achive business growth in OFF-TRADE & ON-TRADE channels Achievements: • +18% brand growth on a highly competitive beer market is in terms of Volume • Outstanding ROI on digital investments • New brand positioning development for the Russian market with further extension on CIS countries (Belarus, Ukraine, Kazakhstan) Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2012 - Apr 2014

  Cognac & Champagne category marketing strategy development and implementation. (5 Global Brands) Cognac & Champagne category marketing strategy development and implementation. (5 Global Brands including Martell, ArArAt, Mumm, etc.) • Development and execution of marketing activities in the following channels: ATL, OOH, BTL, PR, SMM, Brand Education. • New products development (NPD) and launch (writing concepts, testing them by marketing research including focus groups and in-depth interviews, participation in liquid development, marketing support development, label design) • Annual / monthly sales plans preparation, presentation, monitoring of execution • Sales volume, distribution level, competitors activities and market share dynamic monitoring, action plan preparation for market share/sales volume achievement • Brand Track data analyses (awareness, consumption, switching index, key image attributes dynamic) • Intensive collaboration with Trade Marketing Department to achive business growth in OFF-TRADE & ON-TRADE channels. Show less