Head of Press Service

• Oct 2023 - Present

PR Group Head

• Apr 2021 - Present

Head of Media Relations and New Media. Responsible for developing and leading communications for B2C & B2B company's products.Achievements:•Successfully amplified the company's visibility and reputation, resulting in a 3.5-fold increase in the number of mentions in mass media, and in 450% of media presence.•Cultivated positive perceptions of the company among its stakeholders, reflected in a 6-fold improvement in positive mentions;•Expanded the reach of the company's news by 1.5-fold, establishing a broader audience for its initiatives.•Demonstrated expertise in driving organic engagement and earned media placements, by generating a 5-fold increase in mentions across Telegram channels without allocating additional budgets.•Amplified the company's presence across digital platforms, achieving a 9-fold increase in the total coverage of posts across Telegram and other new media channels.•Provided strategic communication support for over 10 product launches and large-scale information products, building strong relationships with media, bloggers, influencers, and opinion leaders.Responsibilities:• Develop communication strategies for successful both B2B and B2C project launches.• Monitor and assess the effectiveness of the regional PR team to ensure that its goals are achieved.• Handling crisis communications to safeguard the company's reputation.• Plan project budgets, do situational PR, and coordinate/oversee corporate events.• Deliver performance reports on regional PR team activities, and participate in KPI planning and goal-setting. Show less

Senior Public Relations Manager

• Dec 2020 - Present

Area of responsibility: team of 2 employeesResponsibilities:• manage Media Relations & New Media in the press service of the company;• form a roadmap and KPIs for the regional PR team and monitor the effectiveness of its implementation;• analyze the Russian media landscape (in the field of communications, HR-tech, and online recruitment) and media activities of competitors;• produce and present newsworthy events in the media;• implement situational PR;• communicate with representatives of mass and new media of different levels (TIER-1; TIER-2; TIER-3) including federal business media titles specialized blogs, and Telegram channels;• manage anti-crisis communications;• communicate with key stakeholders of the company (board of directors, marketing, HR, career guidance and career counseling, teams for working with employers, and customer service). Show less

Corporate Public Relations Manager

• Nov 2019 - Dec 2020

Accomplishments: •Managed the informational support of the company's entries into 4 new markets (Poland, Slovakia, Ukraine, and Israel), resulting in: -Over 300 publications in global and national tier-1 business and mass media outlets with a reach of over 55 million unique contacts; -Over 150 social media publications with a total reach of over 12 million views; -The entire media campaign resulted in an x3 increase in new market app installations in comparison to the period of the start of actual operations. •Alongside the team, increased the number of the brand’s mentions in publications and the brand visibility index in the media by over 3 times YoY, while publication reach in the media increased by two times. Responsibilities: •Developed and executed communication strategies to enhance brand awareness and reputation management, utilizing a range of media channels such as press releases, comments, interviews, articles, and success stories across Russian (federal and regional) and international tier-1 and tier-2 media. •Produced compelling speeches for senior company leaders, ensuring effective messaging and positioning across all external communications channels. •Managed crisis communication responses, including internal communications, in alignment with company objectives and guidelines; established a strong HR brand and built employee engagement through effective internal communication strategies. •Demonstrated exceptional writing skills by producing quality content for a range of media platforms, including a corporate blog on Habr.ru and a news section on the corporate portal. Show less

Senior Public Relations Manager

• Nov 2017 - Nov 2019

Area of responsibility: a team of 2 employees Accomplishments: • Organized the presence of 35 journalists from tier-1 media at two client events as part of the ‘Yabusame’ event for the Embassy of Japan in Russia during Japan Week in Russia, resulting in over 75 media publications (including 9 tv pieces on Russian top TV channels) and an overall reach of over 3 million unique views. • Facilitated the participation of 10 leading Russian IT journalists in two Hewlett Packard Enterprise press tours abroad, resulting in 13 targeted publications in leading IT media in Russia and with a reach of over 3.5 million unique contacts. Responsibilities: •Represented international clients in the IT, tech, and lifestyle industries (IBM, HPE, Boeing, CNH Industrial, the Embassy of Japan in Russia, the ‘Winter in Tantora’ festival of Saudi Arabia) and handled their press offices: organized media support for events (conferences, press tours, product launches), managed media inquiries, localized foreign press materials, drafted and edited press releases, pitched journalists, and prepared reports. •Assisted in the development of communication strategies for agency clients and created client presentations for tenders. Managed clients' corporate Facebook accounts. Show less

Public Relations Manager

• Nov 2014 - Feb 2015

•Writing news posts and expert comments. • Organization of publications in online media. • Maintaining a media base. •Writing news posts and expert comments. • Organization of publications in online media. • Maintaining a media base.

Associate RR manager

• Jun 2014 - Aug 2014