Anton Mikhaylov
Sales Lead EMEA at HypeFactory | Influencer Marketing Agency- Claim this Profile
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Russian Native or bilingual proficiency
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French Full professional proficiency
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English Full professional proficiency
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German Limited working proficiency
Topline Score
Bio
Wojciech Kasprzyk
Anton is a very responsible business partner. Very attentive and is taking care of any unexpected updates or issues as soon as possible. He never hesitates for a quick call if it is necessary. You can also always count on his advice on difficult topics, as well as receive potential solutions backed with numbers and business examples. I think that he will be a great asset to any company in the gaming or entertainment industry.
Juana-Catalina Rodriguez
I have had the pleasure to work with Anton. He joined our team as marketing analyst handling different projects form marketing research and analysis, to communication strategy and deployment. Anton was also involved in several go to market activities for 20 countries WW, including value proposition, product concept validation and sales tools. He understands fast, is extremely well organized and can work independently as well as in a team. Anton is results driven, serious professional and all his projects ended with quality results and deliverables. He would be an asset to any employer.
Wojciech Kasprzyk
Anton is a very responsible business partner. Very attentive and is taking care of any unexpected updates or issues as soon as possible. He never hesitates for a quick call if it is necessary. You can also always count on his advice on difficult topics, as well as receive potential solutions backed with numbers and business examples. I think that he will be a great asset to any company in the gaming or entertainment industry.
Juana-Catalina Rodriguez
I have had the pleasure to work with Anton. He joined our team as marketing analyst handling different projects form marketing research and analysis, to communication strategy and deployment. Anton was also involved in several go to market activities for 20 countries WW, including value proposition, product concept validation and sales tools. He understands fast, is extremely well organized and can work independently as well as in a team. Anton is results driven, serious professional and all his projects ended with quality results and deliverables. He would be an asset to any employer.
Wojciech Kasprzyk
Anton is a very responsible business partner. Very attentive and is taking care of any unexpected updates or issues as soon as possible. He never hesitates for a quick call if it is necessary. You can also always count on his advice on difficult topics, as well as receive potential solutions backed with numbers and business examples. I think that he will be a great asset to any company in the gaming or entertainment industry.
Juana-Catalina Rodriguez
I have had the pleasure to work with Anton. He joined our team as marketing analyst handling different projects form marketing research and analysis, to communication strategy and deployment. Anton was also involved in several go to market activities for 20 countries WW, including value proposition, product concept validation and sales tools. He understands fast, is extremely well organized and can work independently as well as in a team. Anton is results driven, serious professional and all his projects ended with quality results and deliverables. He would be an asset to any employer.
Wojciech Kasprzyk
Anton is a very responsible business partner. Very attentive and is taking care of any unexpected updates or issues as soon as possible. He never hesitates for a quick call if it is necessary. You can also always count on his advice on difficult topics, as well as receive potential solutions backed with numbers and business examples. I think that he will be a great asset to any company in the gaming or entertainment industry.
Juana-Catalina Rodriguez
I have had the pleasure to work with Anton. He joined our team as marketing analyst handling different projects form marketing research and analysis, to communication strategy and deployment. Anton was also involved in several go to market activities for 20 countries WW, including value proposition, product concept validation and sales tools. He understands fast, is extremely well organized and can work independently as well as in a team. Anton is results driven, serious professional and all his projects ended with quality results and deliverables. He would be an asset to any employer.
Experience
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HypeFactory Influencer Marketing Agency
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Cyprus
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Advertising Services
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1 - 100 Employee
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Sales Lead EMEA
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Mar 2023 - Present
HypeFactory is a data-driven agency which converts influencer marketing into a KPI-oriented user acquisition channel rather than the traditional, chaotic, uncontrolled media environment where it is hard to predict the outcome. HypeFactory is a data-driven agency which converts influencer marketing into a KPI-oriented user acquisition channel rather than the traditional, chaotic, uncontrolled media environment where it is hard to predict the outcome.
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Bigpoint GmbH
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Germany
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Computer Games
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100 - 200 Employee
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Sales & Key Account Manager
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Feb 2017 - Jan 2023
Bigpoint is a top online game developer in Hamburg delivering high-quality titles for browser, client and mobile. - Building successful new business partnerships with online and media companies in Russia, the US, and Europe to increase distribution and promotion of Bigpoint’s game portfolio. - Developing relationships with existing partners while acting as the spokesperson for Bigpoint. - Analyzing the local competitive landscape and performance of existing products and partnerships to map out an expansion strategy appropriate for the markets. - Interacting with internal departments: PRMKT, BI, product marketing team, legal and finance. - Monitoring business performance and preparing KPI's reports for the Head of Sales & Business Development. - Participating in the gaming conferences: Gamescom, White Nights Moscow, Game Connection, Digital Dragons, Casual Connect London, and more. Show less
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Consultant
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Jul 2014 - Jan 2017
GfK is largest market research institute and the fourth largest market research organization. GfK deliver vital global insights matched with local market intelligence from more than 100 countries. Sales and Account Management dimension : - Management and development of 1 Mio € commercial portfolio made of national and international clients for storage devices product category. - Commercial negotiations - Selling additional marketing studies. - Participation in trade fairs and national conferences. - Preparation and delivery of business proposals. Marketing dimension : - Quality check and preparation of POS data analysis for future presentations. - Creation of sales decks for differents marketing studies. - Preparation of 45 market reviews for various IT categories (Storage, PC components and Peripherals). Consulting dimension : - Development of sector-based expertise, through market presentations for retailers and manufacturers. - Oral presentation of market reviews. - Customer support with strategic and operational recommendations. Show less
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Thales Digital Identity and Security (ex Gemalto)
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France
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IT Services and IT Consulting
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700 & Above Employee
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NFC Marketing Business Analyst
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Jan 2013 - Dec 2013
Thales is an international digital security company providing software applications, secure personal devices such as smart cards, tokens and managed services. Marketing analysis : - Preparation of market research about customer expectations for NFC technology. - Involved in process of drafting documents (project requirements, intermediate assessment and final assessment). - Business benchmark based on industry publications. - Organization of a focus group and establishement of a survey. Project Management / Web Marketing : - Contribution to the design and implementation of the website about NFC and new Gemalto mobile application (Personal Shopper). - Business benchmark of companies and solutions in the NFC field. - Preparation of web content for different NFC projects (finance, transport and retail). - Implementation of the proof of concept at Cartes Secure Connexions trade fair. Show less
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EPSYLOGISTICS
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Guangzhou City, China
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Account Manager
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Feb 2012 - Aug 2012
Epsylogistics is a China-based freight forwarder with a network of partners and customers all over the world. Company offers various logistical solutions. - Development of client base (buyers, export companies and factories). - Weekly reporting (number of prospects, conversion rate, commercial margins ...) - Organization and management of the entire import/export cycle. - Coordination of FOB agents in Russia. - Advise clients on operational and documentary aspects. Epsylogistics is a China-based freight forwarder with a network of partners and customers all over the world. Company offers various logistical solutions. - Development of client base (buyers, export companies and factories). - Weekly reporting (number of prospects, conversion rate, commercial margins ...) - Organization and management of the entire import/export cycle. - Coordination of FOB agents in Russia. - Advise clients on operational and documentary aspects.
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Education
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2012 - 2014
KEDGE Business School
ESC Grande Ecole, International Marketing -
2022 - 2023
Guide DAO
Community of web3-builders with bootcamps in all areas of blockchain technologies. -
2008 - 2012
Hogeschool Zuyd (Maastricht, Heerlen, Sittard)
Bachelor's degree, International Management -
2008 - 2012
KEDGE Business School
Bachelor's degree, International Management
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