Anton Fedosyuk
Marketing Director at Unipharm, Inc.- Claim this Profile
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Bio
Rodney Hannington
Anton has strong analytical skills that are well deployed in the high growth environment in Russia. In my work with him he was able to apply analytical rigour and accuracy to marketing plans, driving high growth with measured risk. He is an excellent collaborator in a matrix organisational structure working openly and collaboratively with both Global and Regional teams.
Mads Prebensen
As regional director for LEO Pharma A/S, Denmark, I have worked closely with Anton Fedosyuk in relation to the commercial development of our portfolio in the Russian market. Throughout our partnership, Anton demonstrated a strong commercial profile characterized by a constructive and open approach with focus on always creating value adding activities for all stakeholders involved. In addition, Anton is a strong relation-builder, which has made our partnership both a professional and socially rewarding experience. I have no reservation giving my recommendation of Anton.
Rodney Hannington
Anton has strong analytical skills that are well deployed in the high growth environment in Russia. In my work with him he was able to apply analytical rigour and accuracy to marketing plans, driving high growth with measured risk. He is an excellent collaborator in a matrix organisational structure working openly and collaboratively with both Global and Regional teams.
Mads Prebensen
As regional director for LEO Pharma A/S, Denmark, I have worked closely with Anton Fedosyuk in relation to the commercial development of our portfolio in the Russian market. Throughout our partnership, Anton demonstrated a strong commercial profile characterized by a constructive and open approach with focus on always creating value adding activities for all stakeholders involved. In addition, Anton is a strong relation-builder, which has made our partnership both a professional and socially rewarding experience. I have no reservation giving my recommendation of Anton.
Rodney Hannington
Anton has strong analytical skills that are well deployed in the high growth environment in Russia. In my work with him he was able to apply analytical rigour and accuracy to marketing plans, driving high growth with measured risk. He is an excellent collaborator in a matrix organisational structure working openly and collaboratively with both Global and Regional teams.
Mads Prebensen
As regional director for LEO Pharma A/S, Denmark, I have worked closely with Anton Fedosyuk in relation to the commercial development of our portfolio in the Russian market. Throughout our partnership, Anton demonstrated a strong commercial profile characterized by a constructive and open approach with focus on always creating value adding activities for all stakeholders involved. In addition, Anton is a strong relation-builder, which has made our partnership both a professional and socially rewarding experience. I have no reservation giving my recommendation of Anton.
Rodney Hannington
Anton has strong analytical skills that are well deployed in the high growth environment in Russia. In my work with him he was able to apply analytical rigour and accuracy to marketing plans, driving high growth with measured risk. He is an excellent collaborator in a matrix organisational structure working openly and collaboratively with both Global and Regional teams.
Mads Prebensen
As regional director for LEO Pharma A/S, Denmark, I have worked closely with Anton Fedosyuk in relation to the commercial development of our portfolio in the Russian market. Throughout our partnership, Anton demonstrated a strong commercial profile characterized by a constructive and open approach with focus on always creating value adding activities for all stakeholders involved. In addition, Anton is a strong relation-builder, which has made our partnership both a professional and socially rewarding experience. I have no reservation giving my recommendation of Anton.
Experience
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Unipharm, Inc.
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United States
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Marketing Director
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Sep 2021 - Present
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Category Marketing Manager, Consumer Healthcare, Russia
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Jun 2019 - Sep 2021
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Growth Strategy Manager (Thailand, Malaysia, Singapore)
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Sep 2018 - May 2019
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Senior Category Manager
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Mar 2016 - Sep 2018
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Category Manager
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Oct 2015 - Feb 2016
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Category Marketing Manager
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Jul 2012 - Sep 2015
Accelerated growth of Novartis portfolio in Pain and Respiratory cold (Nasal decongestants) categories to 3x faster than OTC market average rate via: - Maintaining open and productive environment for the team of 5 marketers, rooted in culture of chasing highest possible results, personal efficiency, initiative and mutual respect - challenging and updating existed brand strategies - leading creation and qualification of successful new marketing campaigns - implementing ROI optimization within pool of marketing activities Key business results: Ever highest market share on Voltaren (Topical pain reliever, Net sales over 30mln USD), brand achieved sustainable #1 position in category. Ever highest market share on Vibrocil (Nasal decongestant, Net sales 30mln USD) 4-year highest market share on Otrivin (Portfolio of Respiratory drugs and devices, over 50mln USD business) Show less
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Takeda Pharmaceuticals (formerly Nycomed)
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Switzerland
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Pharmaceutical Manufacturing
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500 - 600 Employee
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Group Brand Manager, Gastroenterology, Allergology, Dermatology
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Feb 2011 - Jul 2012
Scope of responsibilities: running business on 3 separate OTC/Rx categories incl: • Managing 3 direct reports (Product managers) • Development of separate Dermatology sales force (29 medical representatives) • Categories strategy development • Marketing communications development • Financial control and Budgeting/ ROI optimisation • Overall business set-up optimization: Product supply KPIs improvement, Trade marketing/Sales effectiveness projects, strategy/initiatives alignment with functional leaders • Alignment of Sales&Marketing strategies with Nycomed HQ, regional HQs of partner pharmaceutical companies LEO and Almirall (owners/manufacturers of products) Achievements: • Record highest Y1 sales (among all Nycomed new product launches) on new RioFlora probiotic brand launch • Record highest market share (data:IMS) and SOV among doctors(data:GFK) on psoriasis (derma) portfolio • Reduction of staff turn-over in Dermatological sales team, significant improvement on targets delivery Show less
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Brand Manager, OTC Consumer health care
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Jul 2009 - Feb 2011
role: Managing portfolio of 3 international OTC brands on Russian market incl brands strategy development and implementation; Budget/P&L responsibility; New categories launch preparation; Portfolio management; Advertising campaigns development, managing media and creative agencies; Leading Multi-functional project teams Key projects accomplished: reshaping the strategy for S-a on antiheartburn OTC market: i)Consumer trends analysis and Target Audience re-identification; ii) key category drivers analysis and desired brand equity adjustment; iii)Line-up effectiveness analysis and portfolio development plan; iv) Holistic ATL advertising campaigns development and execution; v) National medical educational cascade; vi) Line-up optimization project incl new SKUs launch Show less
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Associate brand manager, Ariel detergents
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Mar 2008 - Nov 2008
Key projects accomplished: i) complete Ariel detergents “cold wash” restage: strategy and concept adjustment, ATL/BTL communication development, roll-out events for key customers; ii) ROI optimization project on total P&G laundry category – marketing vehicles effectiveness analysis and budgets review in line with results.
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Associate brand manager, Gillette shave care
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Oct 2005 - Feb 2008
ABM role: Market/consumer trends analysis and reporting; Sub-brands portfolio strategy development; Development and approval of yearly brand marketing support plans incl. determining effective vehicles mix ; ATL/BTL 360° advertising campaigns development, managing media and creative agencies; Leading Multi-functional project teams; Budget design, approval and control to ensure brand P&L targets deliverykey projects accomplished: i) Gillette Fusion brand launch in Russia, ii) 360° yearly advertising campaigns for Gillette’s major perfumeries brand Series, iii) Gillette Foam National Youth football team sponsorship” incl 360° advertising campaign; iv) Developed strategy for shaving foam segment in Eastern Europe Show less
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Management trainee in Sales department
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Jan 2005 - Oct 2005
role: Developing Gillette/Oral-B business in Moscow pharmacies. Account management.achievements: 30% growth in q-ty of outlets covered, 40% growth in sales revenue per month on area
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Education
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1998 - 2003
Siberian Academy for Public Administration
State and Municipal Management
Community
