Experience

Cleverence Middle East

• United Arab Emirates
• Software Development
• 1 - 100 Employee

• Lead Product Manager

  • May 2022 - Present

  Dubai, United Arab Emirates Responsibilities: — Developed a product management department growth strategy to achieve set KPIs. Hiring, training, and managing employees — Developed a market entry strategy for IT products, including market research, benchmarking, competitor analysis, pricing, and sales strategy — Identified and tested channels for acquiring new customers and partners — Automatisation of marketing activities to increase reach to the target audience and improve customer touchpoints for enhanced… Show more Responsibilities: — Developed a product management department growth strategy to achieve set KPIs. Hiring, training, and managing employees — Developed a market entry strategy for IT products, including market research, benchmarking, competitor analysis, pricing, and sales strategy — Identified and tested channels for acquiring new customers and partners — Automatisation of marketing activities to increase reach to the target audience and improve customer touchpoints for enhanced conversion rates — Organizing the work of the marketing and product teams to search for new channels to attract potential clients and identify areas for user base growth — Prioritized the backlog of user stories and planned sprints for cross-functional teams including marketing, growth hacking, UX/UI designers, and software development — Participation in projects to implement software products for company clients in the MENA market Results: — I trained and evaluated the performance of 4 junior product managers — The product team, working with the Growth Hacking framework, can validate up to 20 hypotheses in 2 weeks — Developing the outbound channel to attract leads on LinkedIn resulted in 30 positively qualified leads per month by the sales department. — Increased the active user base of the personal account and web application by 29%

• Product Manager

  • Aug 2020 - May 2022

  Dubai, United Arab Emirates Responsibilities: — Communication and validating product ideas with key stakeholders of the company: CEO, CTO, Head of Marketing, Head of Sales, Head of Technical Support, Head of QA — Prototyping, product team management, and release of web applications for the company's software products. The main user tasks it addresses are onboarding and managing product functionality through a modern and user-friendly interface — Prototyping, product team management, and release of a personal… Show more Responsibilities: — Communication and validating product ideas with key stakeholders of the company: CEO, CTO, Head of Marketing, Head of Sales, Head of Technical Support, Head of QA — Prototyping, product team management, and release of web applications for the company's software products. The main user tasks it addresses are onboarding and managing product functionality through a modern and user-friendly interface — Prototyping, product team management, and release of a personal account for clients and partners of the company. The main user tasks it addresses are managing product databases, device management, and licenses — Conducting quantitative and qualitative research on users of the company's products (clients and partners) — Organizing the work of the marketing and product teams to search for new channels to attract potential clients and identify areas for user base growth — Optimizing the UX/UI of the website to achieve higher conversions in desired actions — Developing a strategy to attract target users through SEO — Promotion and development of sales for the company's cloud products — Promotion and development of sales for existing products of the company on the MENA market Results: — Launched the web application for the company's products from the specifications and prototype to the first release — Launched the personal account for clients and partners from the specifications and prototype to the first release — Reduced churn rate of active users in personal accounts to 5% — Increased conversion rate for registration in personal accounts to 16% — Increased conversion rate to install cloud products by 13% (from the total number of personal account users)



Funky Dunky Store

• Pakistan
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of E-com

  • Sep 2019 - Aug 2020

  Krasnodar, Krasnodar, Russia Responsibilities: — Developed marketing and the online sales department strategies for a branded sneaker online store. — Monitored and assisted the online store operators in achieving targets and key performance indicators (KPIs), such as processing speed and order fulfillment. — Set up IP telephony (Mango Office), automatic distribution of incoming calls, and voice menus (IVR). — Completed and configured RetailCRM, a system for processing and accounting for customer orders. This… Show more Responsibilities: — Developed marketing and the online sales department strategies for a branded sneaker online store. — Monitored and assisted the online store operators in achieving targets and key performance indicators (KPIs), such as processing speed and order fulfillment. — Set up IP telephony (Mango Office), automatic distribution of incoming calls, and voice menus (IVR). — Completed and configured RetailCRM, a system for processing and accounting for customer orders. This involved setting up trigger mailing letters, implementing a unified hierarchy of order statuses, developing regulations for processing orders, segmenting the customer base, and setting up an exchange with delivery services for automatic updates of order statuses. — Analyzed the department's performance indicators, such as turnover, gross profit, number of refunds and non-redeemed orders, delivery costs, and advertising expenses. — Conducted web analytics (using Yandex.Metrica, Google Analytics) to analyze site traffic, advertising and SEO channels, and conversion of visitors to paid orders. Results: — Increased daily order volume by 50% through attracting additional traffic without significantly increasing the advertising budget. This was achieved by using Yandex YAN, Yandex.Market, automated SMS and email newsletters, and personalized congratulations. — Reduced the time for processing and shipping orders to customers by 50%, mainly by streamlining processes and using the retailCRM mobile application instead of paper invoices and manual order processing. — Implemented a system for selling products through chat channels such as Instagram, Telegram, VK, and JivoSite. This included automating responses to standard client questions. — Increased the number of transactional/trigger mailings from 2 to 10, which resulted in a 20%-30% decrease in incoming calls with standard client questions. Show less



Rostelecom

• Telecommunications
• 700 & Above Employee

• Key Account Sales Manager

  • May 2019 - Aug 2019

  Krasnodar, Krasnodar, Russia Responsibilities: — Managing deals and IT projects with key clients of the company in the region — Expanding the existing customer base of large corporate clients, demonstrating and selling new IT products and services of the company — Collaborating with teams from related departments: service engineers, project developers, product teams, and the marketing department — Promoting new product lines for the company, including information security, video surveillance, video analytics… Show more Responsibilities: — Managing deals and IT projects with key clients of the company in the region — Expanding the existing customer base of large corporate clients, demonstrating and selling new IT products and services of the company — Collaborating with teams from related departments: service engineers, project developers, product teams, and the marketing department — Promoting new product lines for the company, including information security, video surveillance, video analytics, WiFi radars, advertising screens, hosted PBX, virtual data center, and controlled WiFi Show less



First BIT

• Canada
• IT Services and IT Consulting
• 200 - 300 Employee

• Head of Sales IT B2B Services / Sales Analytics

  • Sep 2016 - Apr 2019

  Krasnodar, Krasnodar, Russia Responsibilities: — Developing the sales department. Recruiting and training sales managers — Tracking deals. Organizing the execution of KPIs and sales plans for the department. — Managing large IT projects and deals with key corporate clients — Organizing and developing the technical support department, budget planning, and achieving profitability, launching a subscription support product — Organizing and conducting seminars to attract new clients (targeting a minimum of 150… Show more Responsibilities: — Developing the sales department. Recruiting and training sales managers — Tracking deals. Organizing the execution of KPIs and sales plans for the department. — Managing large IT projects and deals with key corporate clients — Organizing and developing the technical support department, budget planning, and achieving profitability, launching a subscription support product — Organizing and conducting seminars to attract new clients (targeting a minimum of 150 seminar attendees) — Developing a marketing strategy to increase market share in the region — Sales department budget planning

• Information Technology Sales Manager

  • May 2016 - Sep 2016

  Krasnodar, Krasnodar, Russia Responsibilities: — Organization and conduct of meetings with clients to conclude project deals for retail automation, wholesalers, and e-commerce — Organization and conduct of seminars to attract new clients — Direct sales, cold calling for finding clients — Processing incoming requests, identifying needs, concluding deals for selling equipment and software for automating business processes within client organizations — Developing a marketing strategy to increase market share in… Show more Responsibilities: — Organization and conduct of meetings with clients to conclude project deals for retail automation, wholesalers, and e-commerce — Organization and conduct of seminars to attract new clients — Direct sales, cold calling for finding clients — Processing incoming requests, identifying needs, concluding deals for selling equipment and software for automating business processes within client organizations — Developing a marketing strategy to increase market share in the region — Regular achievement of personal sales targets



CJSC Chernomorneftegaz

• Russian Federation
• Oil and Gas
• 1 - 100 Employee

• Telecommunications system support engineer

  • Jun 2013 - Mar 2016

  Simferopol, Crimea, Ukraine Responsibilities: — Supporting the functionality of IT equipment on a gas extraction platform — Performing regular maintenance of IT equipment — Managing various systems, including radio equipment, IP telephony, and data transfer through the BlueBox wireless bridge to ensure a stable Internet connection — Installing and removing VHF antennas at a height of 60 meters above sea level. Replacing and laying low-voltage networks — Diagnosing and repairing equipment and PC… Show more Responsibilities: — Supporting the functionality of IT equipment on a gas extraction platform — Performing regular maintenance of IT equipment — Managing various systems, including radio equipment, IP telephony, and data transfer through the BlueBox wireless bridge to ensure a stable Internet connection — Installing and removing VHF antennas at a height of 60 meters above sea level. Replacing and laying low-voltage networks — Diagnosing and repairing equipment and PC malfunctions, as well as performing self-repairs or replacing broken components Show less



K2 Bank (JSC), Simferopol branch

• IT department specialist (part-time)

  • Mar 2015 - Feb 2016

  Simferopol My role involved working with bank clients, providing advice on bank-related issues, assisting with the installation and configuration of digital signature certificates, maintaining office equipment and workstations used by bank employees (including setting up and maintaining software, and fixing physical faults), and ensuring the smooth functioning of the video surveillance system.