Experience

Indy

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Product Designer

  • Nov 2022 - Jun 2023

  Warsaw, Mazowieckie, Poland Indy is a SaaS web platform that helps manage freelancers’ businesses. $50M Evaluation. 200K users. As the Product designer, I led the end-to-end design of new product releases, starting with the design of a mobile web version from scratch to improving the web version. — After the release of the new mobile web, the average activation rate improved significantly from 8% to 18%. Unfortunately, I was let go from Indy during a mass layoff. You can get recommendations… Show more Indy is a SaaS web platform that helps manage freelancers’ businesses. $50M Evaluation. 200K users. As the Product designer, I led the end-to-end design of new product releases, starting with the design of a mobile web version from scratch to improving the web version. — After the release of the new mobile web, the average activation rate improved significantly from 8% to 18%. Unfortunately, I was let go from Indy during a mass layoff. You can get recommendations from Marcelina Godlewska – VP of Operations. Show less



The Coach App

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Lead Product Designer, Growth

  • Jan 2022 - Nov 2022

  Los Angeles Metropolitan Area The Coach is the No1 personalized health app for men. 100K users. iOS, and Android platforms. In the startup, I introduced a design thinking culture to the company to validate hypotheses focused on the growth of LTV and Retention metrics. — 30% minimized time of validation of new solutions. After experiments retention increased from 7% to 16% total. Conversion rate from 12% to 25%. — Conducted 30+ user interviews and 15+ usability testing, discovered insights that… Show more The Coach is the No1 personalized health app for men. 100K users. iOS, and Android platforms. In the startup, I introduced a design thinking culture to the company to validate hypotheses focused on the growth of LTV and Retention metrics. — 30% minimized time of validation of new solutions. After experiments retention increased from 7% to 16% total. Conversion rate from 12% to 25%. — Conducted 30+ user interviews and 15+ usability testing, discovered insights that re-defined product direction. Drove data-driven design, designOps activities. Unfortunately, I was let go from The Coach during a mass layoff. You can see recommendations from Victor Belogub – Co-founder & CEO. Show less



Blink Agency

• Poland
• IT Services and IT Consulting

• Head of UX/UI Design

  • Jan 2021 - Jan 2022

  Minsk, Belarus Blink Agency powers software companies and startups with a full range of design services. iOS, Android, and web projects. — Launched over 20 UX/UI design projects for clients from the UK, USA, FR, UAE, etc. in different spheres such as Fintech, Blockchain, Entertainment, etc. Reached $40K+ gross monthly revenue. — Managed a team with 5 in-house and more than 6 subcontract designers simultaneously in 6 projects. Charged with the end-to-end management and design process — from the… Show more Blink Agency powers software companies and startups with a full range of design services. iOS, Android, and web projects. — Launched over 20 UX/UI design projects for clients from the UK, USA, FR, UAE, etc. in different spheres such as Fintech, Blockchain, Entertainment, etc. Reached $40K+ gross monthly revenue. — Managed a team with 5 in-house and more than 6 subcontract designers simultaneously in 6 projects. Charged with the end-to-end management and design process — from the project pitch for C-level to approval and final design solutions. — Awarded: The Manifest, Most Reviewed Web Design Companies, Top 30 web design companies in Belarus according, and Top 20 UX/UI design companies in Minsk according to Clutch.com in 2021. Show less



Hint: Horoscope & Astrology

• United States
• Mobile Computing Software Products
• 1 - 100 Employee

• Senior Product Designer, Growth

  • Jan 2020 - Jan 2021

  London, England, United Kingdom Hint is a horoscope and astrology guide. The Top 10 apps in the App Store (lifestyle). 25M users. According to Apptopia, Hint is the #3 app in terms of revenue (after Tinder and Bumble) and the #4 app in terms of downloads across all apps in the Lifestyle segment of the US and many other markets. It's also the first astrology app recognized and featured on Apple WWDC 2019. — As a Senior Product designer I worked at one of the biggest astrology apps that connect millions of… Show more Hint is a horoscope and astrology guide. The Top 10 apps in the App Store (lifestyle). 25M users. According to Apptopia, Hint is the #3 app in terms of revenue (after Tinder and Bumble) and the #4 app in terms of downloads across all apps in the Lifestyle segment of the US and many other markets. It's also the first astrology app recognized and featured on Apple WWDC 2019. — As a Senior Product designer I worked at one of the biggest astrology apps that connect millions of people to and simplify astrology for greater awareness. — My key focus was product growth/monetization. Launched product growth experiments and improved the funnel (onboarding, up-sales). With the aim of creating a simpler and more understandable basis for our users necessary for understanding astrology, we did design experiments, user interviews, and usability testing to improve and simplify the product. With the long-term goal of achieving higher Retention (25% on iOS avg) and Revenue (up to 20%-30%). — Executed 300+ A/B tests on onboarding/app icon/paywall/content pages as a product designer in 2020-21. – Increased conversion rate on content pages by 200% Show less



Synesis

• Belarus
• Software Development
• 1 - 100 Employee

• Lead Product Designer

  • Jun 2019 - Jan 2020

  Minsk, Belarus Gem4me is a messenger of the new generation with a marketplace. 36M downloads. iOS, Android, and web platforms. — Elevated the 4 designers (including part-time contractors) and helped to learn, grow, and develop new skill sets by providing impactful feedback, and weekly 1:1s with individual strategy. Led team members and participate in driving and defining project scope, timelines, design review and deliverables. — Initiate and drove the redesign which increased Retention of the… Show more Gem4me is a messenger of the new generation with a marketplace. 36M downloads. iOS, Android, and web platforms. — Elevated the 4 designers (including part-time contractors) and helped to learn, grow, and develop new skill sets by providing impactful feedback, and weekly 1:1s with individual strategy. Led team members and participate in driving and defining project scope, timelines, design review and deliverables. — Initiate and drove the redesign which increased Retention of the app by 8%-10%. The level of brand loyalty has increased from 25% to 32%. — Conducted and reviewed qualitative and quantitative analyses using methods including, usability testing, heuristic assessments, comparative/competitive analysis, contextual observation, interviews, surveys and analytics and responsibled for the UX strategy and delivery of larger product efforts. — Brought the design system to high maturity and adoption with semantic colors, rules system (on 42% developers for helping have decreased, the number of meetings has decreased from 5 to 1-2 per month).

• Senior Product Designer

  • Jun 2018 - Jun 2019

  Minsk, Belarus Loom is a SaaS web mass-event management platform implemented as a white-label solution. More than 10K employees of the European Games 2019 used the Loom product. — Created design system based on Material Design System starting from Sketch and Abstract, ended Figma and 50+ Components. — Minimized developing time by 50-70% working with design components. More than 10 designers have contributed to the system. — Designed wireframes and prototypes utilizing… Show more Loom is a SaaS web mass-event management platform implemented as a white-label solution. More than 10K employees of the European Games 2019 used the Loom product. — Created design system based on Material Design System starting from Sketch and Abstract, ended Figma and 50+ Components. — Minimized developing time by 50-70% working with design components. More than 10 designers have contributed to the system. — Designed wireframes and prototypes utilizing user/stakeholder insights from the Olympic Games 2018 and web analytics to communicate user flows and interactions. — Collaborate with a cross-functional team and advocate for UX and DesignOps practice.



Uidea Team

• Russian Federation
• Design

• Co-Founder & Design Lead

  • Jan 2016 - Jan 2019

  Europe A company that creates digital product-mockups, fonts, templates for business cards and much more, and also educate creative people working on with marketplaces, such as: Creative Market, GraphicRiver, YWFN, Designbundles and many others.



Intellectsoft

• United States
• Software Development
• 100 - 200 Employee

• Product Designer

  • Jun 2017 - Jun 2018

  Minsk, Belarus IntellectSoft is a software development company and startup agency. iOS, Android, and web projects. — Collaborated with global brands, including Lucasfilm and Universal Studio, to create highly polished mobile interfaces and web platforms that increased revenue by 28%. — Led UX design efforts from concept to production, working closely with developers and business analysts to define requirements, generate wireframes and prototypes, and conduct usability tests. — Liaise with… Show more IntellectSoft is a software development company and startup agency. iOS, Android, and web projects. — Collaborated with global brands, including Lucasfilm and Universal Studio, to create highly polished mobile interfaces and web platforms that increased revenue by 28%. — Led UX design efforts from concept to production, working closely with developers and business analysts to define requirements, generate wireframes and prototypes, and conduct usability tests. — Liaise with Dev's and BA to define requirements generate wireframes and prototypes, and execute tests. Conduct user interviews and to enhance usability. Show less



HiQo Solutions, Inc.

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Product Designer

  • Jan 2016 - Jun 2017

  Minsk, Belarus HiQo Solutions is a software development company. iOS, Android, and web projects. — Collaborated with cross-functional teams, including PMs, BAs, and engineers to research, define, and validate new experiences for key customers, such as the CGM Enrollment compliance platform, ECP Medical, and The Douglas Stewart Project. — Designed end-to-end flows, prototypes, and interfaces for mobile (iOS, Android, Windows Phone) and desktop by applying HCD or Design thinking methodologies



WebLab.by

• Product Designer

  • Nov 2014 - Jan 2016

  Vitebsk, Belarus Local Design Agency that specializes in the development of websites and apps, promotion in search engines and social networks, as well as contextual advertising. — Orchestrated the design processes for WebLab.by, specializing in websites, apps, and digital marketing, analyzed inputs and specifics of projects to define UX approaches and tools, found sources for collecting information, and determined workload. — Designed and implemented a web platform and two apps for Unitest.tv's… Show more Local Design Agency that specializes in the development of websites and apps, promotion in search engines and social networks, as well as contextual advertising. — Orchestrated the design processes for WebLab.by, specializing in websites, apps, and digital marketing, analyzed inputs and specifics of projects to define UX approaches and tools, found sources for collecting information, and determined workload. — Designed and implemented a web platform and two apps for Unitest.tv's government exam, reducing preparation time by 30% compared to private teaching and increasing learning effectiveness by 25%-35% through diverse tasks, a large selection of tests, visualization of information, and qualified teachers. — Delivering modern "flat" designs resulting in attracting 10+ new customers and a 15% increase in deal closures, contributing to net monthly income growth of $70k for the studio — Worked collaboratively with developers to achieve high-quality implementation and delivery of all projects. Show less



ЧП "Вебпрогрессив"

• Product Designer

  • Oct 2013 - Nov 2014

  Vitebsk, Belarus — Designed and implemented a web-platform and two apps for Unitest.tv's government exam, reducing preparation time by 30% compared to private teaching and increasing learning effectiveness by 25%-35% through diverse tasks, a large selection of tests, visualization of information, and qualified teachers. — Developed and maintained a cohesive design system, component library, and engineering partner design specifications. — Created an enterprise design solution that saved over 200… Show more — Designed and implemented a web-platform and two apps for Unitest.tv's government exam, reducing preparation time by 30% compared to private teaching and increasing learning effectiveness by 25%-35% through diverse tasks, a large selection of tests, visualization of information, and qualified teachers. — Developed and maintained a cohesive design system, component library, and engineering partner design specifications. — Created an enterprise design solution that saved over 200 monthly human resources hours for new visual designs. Show less