Experience

Namaka

• Switzerland
• Health, Wellness & Fitness
• 1 - 100 Employee

• Co-Founder & Director

  • Nov 2017 - Present

  We are developing a unique spa brand based on floating therapy proven to be one of the most effective ways to relieve physical and mental stress. In addition to providing immense health benefits, floating is fun and enjoyable. Our vision is to become the most exciting floating center brand in the world with several centers owned, franchised or under management across main cities. Our mission is to build a thriving replicable business model to promote wellbeing and reduce stress in our society through Floating, one of the most efficient and fun mediums to relax, recover and improve the body and mind functions. Our intention is to inspire and drive as many people as we can towards their optimal health and full potential!



ART&FACT Consulting

• Hospitality

• Managing Partner - Consultant - Experience Architect

  • Apr 2014 - Present

  Creative Business Development Startup Coaching, Fundraising Hospitality Consulting, concept design to launch Sales, Partnerships & PRTurn-Around MngtCommunication Strategy, Community ManagementHR, Team building, Recruitment & Training-----Jun'16 - Jun'17Creative Director, ALIVE, GenevaDesigning the concept, leading the development of the project of the opening of a 400sqm innovative urban holistic health center. www.alive.swissApr' 16 - May '17Creative Director, ATHENEE 4, GenevaDesigning the concept and led the project development of a live music restaurant & art gallery inside an underground chapel of the 19th century. Hiring the creative and operational teams, artistic direction, cultural program & communication management 2016 Coach at Startup Weekend Ghent - Food Innovation2015 Jury at Startup Weekend GenevaMay - Aug' 15Project Manager, NOMADS FOUNDATION, GenevaAssisting the founders with the development of a hub for the promotion of Digital Innovation & Entrepreneurship in Geneva with NYC and Tel Aviv. Business planning, financial projection, website and social networks launch. Organized a startup contest for the Swiss Delegation going to the DLD Innovation FestivalJun-Aug' 15Consultant, Fédération des Entreprises Romandes (FER, section ASTAG), GenevaModeling of the Apprenticeships new training program digital platformMay'14 - Feb'15Turn-around Director, PALAIS MASCOTTE, GenevaRedesign and relaunch of one of the oldest cabaret in Europe, first opened in 1887. 3 floors of operations with a theatre restaurant, a cocktail bar with live concert and an underground art+music club. Hired a new team of 30, menu engineering, artistic direction and programmation. Marketing and communication >Increased Turn-Over by 40% >Placed the business back on the map of the hotspots in Geneva >Front cover article of the main local newspaper and other press articles regarding the rebirth and special events >Lead negotiator for take-over by new investors



We Are Wild

• Chief Happiness Officer

  • Feb 2017 - Present

  Artful holistic nutrition labE-commerce - Concept store - Brand ambassador & wholesaler - F&B concepts & product development consultant Artful holistic nutrition labE-commerce - Concept store - Brand ambassador & wholesaler - F&B concepts & product development consultant



Atipik SA

• Switzerland
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Strategist

  • Aug 2015 - Feb 2017

  Multi-awarded agency building powerful mobile iOS+Android applications with a stunning User eXperience!Product owner for mobile app and website development. Participate in the creation and pitching of RFP for startups, SMEs, multinationals, NGOs and government institutions with budget ranging from CHF 20K+ to CHF 2M+ Multi-awarded agency building powerful mobile iOS+Android applications with a stunning User eXperience!Product owner for mobile app and website development. Participate in the creation and pitching of RFP for startups, SMEs, multinationals, NGOs and government institutions with budget ranging from CHF 20K+ to CHF 2M+



StyleAvenue.com

• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder & CEO

  • Nov 2011 - May 2014

  StyleAvenue.com is the 1st e-commerce platform in Switzerland specialized in online trading of vintage / second-hand luxury items. Worldwide shipping. Fashion events organization. CHF 500K raised, team of 6. We've been selected in various start-ups contest to pitch. We became the 1st Swiss Laureate of the famous Réseau Entreprendre! StyleAvenue.com is the 1st e-commerce platform in Switzerland specialized in online trading of vintage / second-hand luxury items. Worldwide shipping. Fashion events organization. CHF 500K raised, team of 6. We've been selected in various start-ups contest to pitch. We became the 1st Swiss Laureate of the famous Réseau Entreprendre!



Michael Page

• Sales & Marketing Consultant

  • Jul 2011 - Aug 2012

  Successfully developed and launched the Retail & Luxury division for Page Personnel business unit in Geneva. Helping international retail industry clients, with a focus on Luxury Brands, finding the best candidates for Sales & Marketing Roles in the French part of Switzerland. - Prospected and signed hundreds of new clients with mandates for Junior to Senior roles, operational to headquarter positions, with local or international scope.- Screened and interviewed thousand of candidates to build a valuable database - Was given a year to develop this new sector and break-even. Reached break-even after 3 months and profitability after 6 months.- Top performer, regularly won branch or national internal incentive contests through intensive business development effort



TRI Hospitality Consulting

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Analyst / Junior Consultant

  • Sep 2010 - Mar 2011

  - Market research and new market development project for HotStats, our profitability benchmarking reporting product - Various Consulting Projects such as:✓ Environment Analysis for Branded Luxury Hotel Development in Luanda, Angola ✓ Demand Levels Assessment for Branded Budget Hotel Development in Brighton, UK ✓ Full Feasibility Analysis with Financial Projections for Boutique Hotel Development in London, UK ✓ Acclaimed Proposition of Social Media Strategy for the Company - Market research and new market development project for HotStats, our profitability benchmarking reporting product - Various Consulting Projects such as:✓ Environment Analysis for Branded Luxury Hotel Development in Luanda, Angola ✓ Demand Levels Assessment for Branded Budget Hotel Development in Brighton, UK ✓ Full Feasibility Analysis with Financial Projections for Boutique Hotel Development in London, UK ✓ Acclaimed Proposition of Social Media Strategy for the Company



Andre Balazs Properties, The Standard New York Hotel

• Assistant Corporate F&B Director

  • 2008 - 2009

  Opening team for iconic flagship hotel, The Standard NYC. Cooperation with top executives and owner towards the opening. Acting F&B Manager for the launch of operations.✓ Selection of potential suppliers. Ordering of Operating Supplies & Equipment. Achieved tight deadline goals and consequent savings for the company. ✓ Elaboration of onnovative Standard Operating Procedures and creation of staff manuals ✓ Hiring and training of 100+ staff with strong team spiritAfter a successful opening - Transferred to re-open the sister property Sunset Beach in the Hamptons✓ Supervision of Site Renovation ✓ Food menus development with Exec. Chef & Owner. ✓ Rationalized wine cellar and beverage strategy. Achieved fast renewal of stock and successfully set ground for increased profitability. ✓ Re-selection and negotiation with suppliers in economic crisis conjuncture. ✓ Staff hiring & Ttaining. Noteworthy service level improvement ✓ Operations supervision and financial performance analysis



Victoria Angkor Resort & Spa

• Cambodia
• Hospitality
• 1 - 100 Employee

• Assistant F&B Director

  • Jun 2006 - Jan 2007

  6 months management trainee in exclusive boutique hotel of 250 rooms ✓ Operations Supervision: fine dining & main restaurant, bar, room-service, event spaces. Identification of areas of improvement, consequent development of S.O.P.s and related staff training.Enhanced Service Consistency & Guest Satisfaction. ✓ Standardization and computerization of administrative procedures. 70% time saved on middlemanagement administrative tasks resulted in more time for Managers’ floor supervision. Creation ofelectronic database for efficient tracking records and event history. ✓ Products & promotions Development. 15% sales increase on high margin products ✓ Food costing re-calculation for more accurate data and analysis of results. ✓ Consequent BCG matrix analysis for Menu Engineering and Design. 2% lower food cost.✓ Profit & Loss report, staff scheduling, P.R. event targeted to the expat community