Head of Account Management and Analytics

• Apr 2022 - Present

Adlook is a global mediatech company specializing in guaranteed media performance and zero-ad waste solutions. Our innovative cookieless DSP is powered by industry-leading Deep Learning technology, enabling next-generation brand growth on the open web. At Adlook, we're committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with… Show more Adlook is a global mediatech company specializing in guaranteed media performance and zero-ad waste solutions. Our innovative cookieless DSP is powered by industry-leading Deep Learning technology, enabling next-generation brand growth on the open web. At Adlook, we're committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with consumers at the most meaningful moments, without ever sacrificing the quality of their engagement. Since our establishment in 2022, we've partnered with leading inventory suppliers to offer unmatched access to premium inventory that's brand-safe and free from fraud. As an independent business, we're dedicated to making a positive impact in the industry and helping marketers and their agencies successfully drive brand growth in any market. Visit www.adlook.com for more information. Responsibilities : - Hiring and managing Account Management + Analytics teams - Establishing the account management structure from scratch - Streamlining client onboarding with defined roles, CRM and project management tools/processes - Responsible for Account Managers' onboarding and knowledge programs - Designing and implementing monitoring tools for tracking customer KPIs, NPS, and internal feedback - Conducting research and analysis to support client strategic initiatives on innovative topics like attention, carbon emission reductions, Brand Lift Studies... Show less Adlook is a global mediatech company specializing in guaranteed media performance and zero-ad waste solutions. Our innovative cookieless DSP is powered by industry-leading Deep Learning technology, enabling next-generation brand growth on the open web. At Adlook, we're committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with… Show more Adlook is a global mediatech company specializing in guaranteed media performance and zero-ad waste solutions. Our innovative cookieless DSP is powered by industry-leading Deep Learning technology, enabling next-generation brand growth on the open web. At Adlook, we're committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with consumers at the most meaningful moments, without ever sacrificing the quality of their engagement. Since our establishment in 2022, we've partnered with leading inventory suppliers to offer unmatched access to premium inventory that's brand-safe and free from fraud. As an independent business, we're dedicated to making a positive impact in the industry and helping marketers and their agencies successfully drive brand growth in any market. Visit www.adlook.com for more information. Responsibilities : - Hiring and managing Account Management + Analytics teams - Establishing the account management structure from scratch - Streamlining client onboarding with defined roles, CRM and project management tools/processes - Responsible for Account Managers' onboarding and knowledge programs - Designing and implementing monitoring tools for tracking customer KPIs, NPS, and internal feedback - Conducting research and analysis to support client strategic initiatives on innovative topics like attention, carbon emission reductions, Brand Lift Studies... Show less

Director of Account Management Strategy Branding

• Dec 2020 - Mar 2022

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Responsibilities : - Lead for the account management strategy related to our new branding product, from the HQ Account Management Strategy team -… Show more RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Responsibilities : - Lead for the account management strategy related to our new branding product, from the HQ Account Management Strategy team - Hiring and dual management of Branding Account Managers - Business tracking and follow up of success KPIs (reactivation, NPS, KPIs achievements) - Adjustment of CRM processes and tools for branding product - Responsible for Branding Account Managers' onboarding and knowledge programs - Design of new reporting content to maximize the value perceived by our client including specific content for Branding - Regular catchups with AMs and regional head of account managers to tackle challenges, and align on strategy / actions - Close follow up of each campaign success by setting up a new monitoring approach - Data Analysis especially for AB testing set up and results understanding Show less RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Responsibilities : - Lead for the account management strategy related to our new branding product, from the HQ Account Management Strategy team -… Show more RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Responsibilities : - Lead for the account management strategy related to our new branding product, from the HQ Account Management Strategy team - Hiring and dual management of Branding Account Managers - Business tracking and follow up of success KPIs (reactivation, NPS, KPIs achievements) - Adjustment of CRM processes and tools for branding product - Responsible for Branding Account Managers' onboarding and knowledge programs - Design of new reporting content to maximize the value perceived by our client including specific content for Branding - Regular catchups with AMs and regional head of account managers to tackle challenges, and align on strategy / actions - Close follow up of each campaign success by setting up a new monitoring approach - Data Analysis especially for AB testing set up and results understanding Show less

Digital Talents Recruiter

• Jun 2020 - Oct 2020

Sales Director Product, Southern and Eastern Europe

• Jul 2016 - Sep 2019

- Creation and development of a new entity dedicated to connect Product teams with Sales teams to support go to market strategy, client feedback understanding and innovation processes. Organization then replicated in other regions. - Deployment and follow up of go to market strategy - Go-to person/team for sales/account managers in Southern and Eastern Europe for any product related topic. - the team contributed to Innovation and Partnerships on both core product and new products -… Show more - Creation and development of a new entity dedicated to connect Product teams with Sales teams to support go to market strategy, client feedback understanding and innovation processes. Organization then replicated in other regions. - Deployment and follow up of go to market strategy - Go-to person/team for sales/account managers in Southern and Eastern Europe for any product related topic. - the team contributed to Innovation and Partnerships on both core product and new products - Reportings for sales managers and to make financial projections of new products. - Contribution to a Facebook initiative to write a guide on Attribution.

Director of Account Management FR

• Jan 2015 - Jul 2016

- Management of 20 persons including 5 mid-managers in direct. Travel, Retail, Classifieds, New Verticals. - Coaching and hiring, Support of major organizational changes - Implementation of strategies to develop performance and motivation (optimization of portfolio per account managers, development of a consultative approach to improve client relationship quality and results, individual coaching…) - Accountable for Tier 1 existing account in France - Focus on Innovation by adapting… Show more - Management of 20 persons including 5 mid-managers in direct. Travel, Retail, Classifieds, New Verticals. - Coaching and hiring, Support of major organizational changes - Implementation of strategies to develop performance and motivation (optimization of portfolio per account managers, development of a consultative approach to improve client relationship quality and results, individual coaching…) - Accountable for Tier 1 existing account in France - Focus on Innovation by adapting the technologies to answer client needs beyond standard retargeting - Quarterly and yearly revenue projections for France Tier 1.

Group Manager Retail

• Oct 2011 - Dec 2014

- Creation and management of the first team dedicated to Retail only, France. - Revenue development on existing accounts, personalized client relationship - Innovation (ex : First integration with a client DMP to segment users) through advanced analysis, adaptation of our core solution, data analysis on the overall digital strategy of our clients to provide valuable insight and suggestions - Strong implication in product improvement during this start up phase (Advanced analysis, new… Show more - Creation and management of the first team dedicated to Retail only, France. - Revenue development on existing accounts, personalized client relationship - Innovation (ex : First integration with a client DMP to segment users) through advanced analysis, adaptation of our core solution, data analysis on the overall digital strategy of our clients to provide valuable insight and suggestions - Strong implication in product improvement during this start up phase (Advanced analysis, new segmentations, designing of the first “automatic” bidding optimization to optimize the suggestions of PPCs across many categories and segments)

Account Manager

• Jun 2009 - Oct 2011

- Management of the top FR Clients (La Redoute, 3 Suisses, Priceminister…) - Training of the US office in NY, sales and account management teams, when it was opened

Project Manager Webmarketing

• Feb 2009 - Jun 2009

-Management of the creation and communication of an event website -Coordination with agencies and operation partners -Definition of an online buzz marketing plan -Management of the creation and communication of an event website -Coordination with agencies and operation partners -Definition of an online buzz marketing plan

Project Manager Webmarketing Junior

• Jul 2008 - Dec 2008

-Development of the affiliate network -Monitoring and development of the loyalty program -Creation of a professional blog -Optimization of offer communication (SEO, CRM, self-promotion, etc.) -Analysis of various performance indicators and recommendations -Research and implementation of partnerships -Creation of communication materials (email campaigns, banners, press releases, etc.) -Development of the affiliate network -Monitoring and development of the loyalty program -Creation of a professional blog -Optimization of offer communication (SEO, CRM, self-promotion, etc.) -Analysis of various performance indicators and recommendations -Research and implementation of partnerships -Creation of communication materials (email campaigns, banners, press releases, etc.)

Assistant Product Manager EMEA

• Jan 2007 - Jun 2007

-Marketing plans for Ubisoft video games -Dissemination of the marketing mix to various subsidiaries in Europe, Middle East, and Asia -Monitoring and reporting of web marketing operations -Competitive analysis in the video game market -Briefs to creative teams and monitoring of marketing tool development -Internal coordination with Development, Editorial, Web Marketing, Trade, Sales, and other teams. -Marketing plans for Ubisoft video games -Dissemination of the marketing mix to various subsidiaries in Europe, Middle East, and Asia -Monitoring and reporting of web marketing operations -Competitive analysis in the video game market -Briefs to creative teams and monitoring of marketing tool development -Internal coordination with Development, Editorial, Web Marketing, Trade, Sales, and other teams.

Communication Assistant

• Jun 2006 - Dec 2006

-Autonomous management of the information magazine for the Ford dealership network -Updating and optimization of the Ford Services website and extranet -Monitoring and development of the Ford payment card -Writing articles related to Ford Service programs and strategies for internal magazines. -Autonomous management of the information magazine for the Ford dealership network -Updating and optimization of the Ford Services website and extranet -Monitoring and development of the Ford payment card -Writing articles related to Ford Service programs and strategies for internal magazines.