Experience

Finsbury Food Group

• Food and Beverage Manufacturing
• 300 - 400 Employee

• Category Manager

  • Apr 2023 - Present



Quality Meat Scotland

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Category Manager

  • May 2020 - Mar 2023

  Using data on shopper and market behaviour to develop a strategy to drive sales, value and customer penetration for the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands – across both retail and food service channels: Highlighting future challenges and recommendations for the red meat industry through insight: ‣ Creation of an insight delivery plan including sales and insight reports keeping QMS and stakeholders up to date on red meat category ‣ Presenting category insights for strategic meetings such as brand plans, marketing advisory groups and agency presentations with actionable insights to drive sales in the industry. ‣ Identifying new export opportunities for the Scottish red meat industry by creating and delivering insight-led recommendations based on macro-economic data, red meat production and trade data. Growing QMS reputation and its insight capabilities within the Scottish food and drink industry: ‣ Representing the red meat industry for The Knowledge Bank Partnership insights project: a service created by Scotland Food & Drink to give an advantage to the Scottish industry through insight. ‣ Sharing my experience and knowledge in research brief and on how to use market data efficiently with The Knowledge Bank members. ‣ Supporting retailers and processors with market and shopper insights with the objective of becoming a trusted advisor in the industry and drive value to the category. ‣ Managing contracts and daily relationship with data and insight providers in order to maximise added value for QMS. Creation, delivery and maintenance of the QMS Insight Hub platform ‣ Creation of an internal insight library using SharePoint to facilitate the research of insight and data on red meat industry ‣ Development of a metadata system to organise the library and allow users to search documents based on needs ‣ Upload and maintenance of hundreds of documents relevant to the industry Show less



Premier Foods

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Development Manager - Sweet Treats

  • Feb 2018 - May 2020

  Managing challenging customer relationships, analysing complex data sets to drive commercial results in addition to using insight to deliver strategic long-term visions both internally & externally: Creation & implementation of long-term strategic planning tailored to the retailers’ strategies: - Working with a critical client to build and present key commercial elements of a 5-year bakery vision to drive and imbed new innovative initiatives driven by strong data analysis. - Responsible for organising a 4 year planning session with Premier Foods sales team and retailer buying team to present, agree and implement complex category’s levers of growth. Leading value-driving category range reviews / category growth projects: - Leading the creation and presentation of key category projects internally and externally using data analysis and research to form robust plans to drive commercial success for all parties. - Demonstrating market-leading data capabilities to truly understand customer trends and market performance to formulate innovative plans. - Induction and building of relationship with new buyers and category planner with presentation of Premier Foods category vision, category performance and retailer-tailored recommendations. Acting as customer data expert internally to support marketing and sales strategies: - Creation of category stories to support brands in trade sell-in presentations. - Participation in the creation of annual promotional plans based on category, shopper and promotional insights in to support the sales team in delivering effective and efficient promotions. - Delivery of sales and distribution forecasts to the marketing team using previous performances and my customer knowledge for the planning of new product launches. Show less



BEL UK LIMITED

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Junior Category & Insight Manager

  • Dec 2016 - Feb 2018

  Working with a number of complex data-sets to identify key insights in order to drive focused and commercially successful strategic plans internally & externally with clients:Creation & implementation of strategic developments, driving successful client relationships:- Presentation of Bel UK category vision to the two retailers and implementation of its strategies in all the following deliverables.- Induction and building of relationship with new buyer including brand day presentation.- Using a number of data sources and research to strategically create category plans specific to each of the two retailers for the trade sell-in presentations.Leading category range reviews / category growth projects:- Using data and insight to understand key customer trends and buying patterns in order to create growth strategies, working towards the best commercial interests of the business and driving a successful relationship with clients externally.- Delivery of insights and recommendations for developing cheese in a different category (Food-to-Go).I have held responsibilities internally: - Development and presentation of the commercial briefing to the Bel UK management team.- Working cross-functionally with the sales and marketing team to deliver growth projects. - Delivering responsibilities of the previous job (Assistant Research and Insight Manager). Show less

• Assistant Research & Insight Manager

  • Feb 2016 - Nov 2016

  Missions :- Support the team Leader, in the delivery of research & insight projects- Act as the main day to day contact for research & data agencies- Support the Management Team with data analysis at key moments in the business planning- Be responsible for the delivery of all business reports, by the partner agencies.- Work with the Social / Digital Manager on the introduction of Big Data- Support the Corporate Communications Manager with the Trade Communications projects, including coordinating Trade Events. Show less



Bel

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Assistant Category Manager

  • Jul 2015 - Dec 2015

  - Performance analysis of the spreading and the aperitif cheese segments, and of the Boursin and Apéricube brands. Production of monthly and annual diagnoses of the commercial levers (product range, sales promotion, shelf display…). - Participation in strategic category issues (category review, business review…). - Collaboration in the development of brands’ promotional highlights and efficiency reviews. - Creation of POS (Point Of Sale) displays with the Purchasing Department and graphic design agencies. - Contribution to the creation of innovation launch plans with the marketing teams, and analysis of their performances (March and September listings). - Creation of sales tools (sales pitch for 50 products and 4 segments, resale presentations...). d'outils d'aide à la vente (argumentaires sur les nouveaux produits, présentation de revente...). Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Product Manager Mars Food France

  • Jun 2013 - Jun 2014

  - Impact analysis of the marketing action plan: performance monitoring, analysis with panel data (IRI, Kantar and Nielsen), review of product launches, and business intelligence. - Creation of the commercial and marketing dashboards between the IRI and Nielsen data panels. - Coordination of marketing projects: launches of new products/new activities, development of new designs, and participation in the organisation of internal and external events (International Agricultural Show 2014 in Paris). - Targeting of new business and marketing growth opportunities with a detailed analysis of the competition. Show less



Start IT BEM

• Bordeaux

• Treasurer

  • Jun 2012 - Jun 2013



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Ambassador

  • Oct 2012 - May 2013



Nexity

• France
• Real Estate
• 700 & Above Employee

• Assistant Sales Manager

  • Jun 2012 - Sep 2012



Sony

• Entertainment Providers
• 700 & Above Employee

• Assistant Product Manager

  • Apr 2011 - Jul 2011



FRACAMA

• Orléans

• Responsable of Agi-Son Project for the Centre region (France)

  • Sep 2010 - Jun 2011