Antoine Fleming
Head of Marketing & Growth at Alohi- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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French Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Samira BENGRIRA
Antoine est un atout majeur dans la consolidation du CRM de Pasino : Il m’enrichit chaque jour par ses connaissances et ses expériences. La valeur du « partage » est la valeur qui le défini le mieux. Ses challenges et sa motivation nous poussent à donner le meilleur de nous même, pour faire grandir notre bébé le plus rapidement et efficacement (dans un environnement très spécifique et ultra concurrentiel !) Merci pour ta bienveillance et ta bonne humeur quotidienne ☀️ C’est une force de t’avoir à mes côtés !
Julien Salenc
I have now worked with Antoine for a few months on various topics, from cost control to dashboards implementation, through VAT issue. He is always keen to discuss and find the best solution for all parties, with a very collaborative mindset. He has also a great expertise in the fields he is involved in - digital marketing, communication, acquisition strategy, and it is appreciable to work and learn from people like him. I would recommend Antoine without hesitation.
Samira BENGRIRA
Antoine est un atout majeur dans la consolidation du CRM de Pasino : Il m’enrichit chaque jour par ses connaissances et ses expériences. La valeur du « partage » est la valeur qui le défini le mieux. Ses challenges et sa motivation nous poussent à donner le meilleur de nous même, pour faire grandir notre bébé le plus rapidement et efficacement (dans un environnement très spécifique et ultra concurrentiel !) Merci pour ta bienveillance et ta bonne humeur quotidienne ☀️ C’est une force de t’avoir à mes côtés !
Julien Salenc
I have now worked with Antoine for a few months on various topics, from cost control to dashboards implementation, through VAT issue. He is always keen to discuss and find the best solution for all parties, with a very collaborative mindset. He has also a great expertise in the fields he is involved in - digital marketing, communication, acquisition strategy, and it is appreciable to work and learn from people like him. I would recommend Antoine without hesitation.
Samira BENGRIRA
Antoine est un atout majeur dans la consolidation du CRM de Pasino : Il m’enrichit chaque jour par ses connaissances et ses expériences. La valeur du « partage » est la valeur qui le défini le mieux. Ses challenges et sa motivation nous poussent à donner le meilleur de nous même, pour faire grandir notre bébé le plus rapidement et efficacement (dans un environnement très spécifique et ultra concurrentiel !) Merci pour ta bienveillance et ta bonne humeur quotidienne ☀️ C’est une force de t’avoir à mes côtés !
Julien Salenc
I have now worked with Antoine for a few months on various topics, from cost control to dashboards implementation, through VAT issue. He is always keen to discuss and find the best solution for all parties, with a very collaborative mindset. He has also a great expertise in the fields he is involved in - digital marketing, communication, acquisition strategy, and it is appreciable to work and learn from people like him. I would recommend Antoine without hesitation.
Samira BENGRIRA
Antoine est un atout majeur dans la consolidation du CRM de Pasino : Il m’enrichit chaque jour par ses connaissances et ses expériences. La valeur du « partage » est la valeur qui le défini le mieux. Ses challenges et sa motivation nous poussent à donner le meilleur de nous même, pour faire grandir notre bébé le plus rapidement et efficacement (dans un environnement très spécifique et ultra concurrentiel !) Merci pour ta bienveillance et ta bonne humeur quotidienne ☀️ C’est une force de t’avoir à mes côtés !
Julien Salenc
I have now worked with Antoine for a few months on various topics, from cost control to dashboards implementation, through VAT issue. He is always keen to discuss and find the best solution for all parties, with a very collaborative mindset. He has also a great expertise in the fields he is involved in - digital marketing, communication, acquisition strategy, and it is appreciable to work and learn from people like him. I would recommend Antoine without hesitation.
Credentials
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Leading Digital Business Transformation
IMD Business SchoolSep, 2021- Nov, 2024 -
Strategy in the Age of Digital Disruption
INSEADJul, 2021- Nov, 2024 -
Executive Strategy
Jack Welch Management InstituteFeb, 2017- Nov, 2024 -
Executive Leadership
Jack Welch Management InstituteDec, 2016- Nov, 2024 -
Google Tag Manager Fundamentals
Google analyticsAug, 2021- Nov, 2024 -
Google Analytics Advanced Certification
Google analyticsMay, 2021- Nov, 2024 -
Google Ads Video Certification
Google AdsJul, 2022- Nov, 2024 -
Google Ads Search Certification
Google AdsJun, 2022- Nov, 2024 -
Google Ads Display Certification
Google AdsAug, 2021- Nov, 2024
Experience
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Alohi
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Marketing & Growth
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Aug 2022 - Present
- Strategy: Develop marketing strategies across the entire customer lifecycle (Acquisition, Retention, Expansion) - Management: Inspire, develop and lead a Marketing team to achieve growth goals - Customer Acquisition: Develop and oversee our customer acquisition channels, with a focus on SEO, Paid Search, Display, Affiliates, sponsored content, reviews sites, social media, PR. - Customer Retention: Ensure customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased - Customer Conversion: Implement A/B tests to maximize conversion rate and lower CAC across marketing campaigns - KPI & Analysis: Own growth KPIs (MRR, CAC, LTV,...) and make informed decisions to reach business goals - Team Collaboration: Work with cross-functional teams (Tech, Product, Support) to accelerate implementation - Performance: Drive top-line results in order to hit quarterly growth targets
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Pasino.ch
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Switzerland
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Entertainment Providers
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1 - 100 Employee
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Chief Marketing Officer
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Nov 2021 - Jul 2022
Pasino is the fastest growing regulated online casino in Switzerland. Pasino guarantees a unique and safe gaming and entertainment experience. Pasino belongs to the casino operator Partouche. As Chief Marketing & Digital Officer, I lead and define Digital Marketing strategies to grow the Pasino brand and propel online revenue via a mix of Digital marketing channels (Paid Search, PPC, Paid Social, SEO, Affiliates), TV advertising, DOOH and Sponsoring. Responsible for all user acquisition, client retention (CRM) and onsite promotions. Maximize online revenue with a rigorous ROI approach and campaign optimization, utilizing data analytics to optimize value proposition and customer LTV. Leading a high-performing marketing team of 11 with strong expertise in all aspects of digital marketing and CRM. My objective is to make Pasino the #1 regulated online casino in Switzerland.
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iKeto
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Switzerland
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Wellness and Fitness Services
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1 - 100 Employee
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Founder & Chief Marketing Officer
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Oct 2019 - Oct 2021
Acquired by an investment fund. iKeto is a fast-growing Digital Health SaaS that helps people live healthier lives through personalized nutritional meal plans and workouts. As founder and CMO, I created, developed and launched iKeto from the ground up, growing the product to >50,000 subscribers in 18 months, with 72% of customers reaching their health goals. Oversaw all aspects of product strategy and digital marketing, I drove strong, profitable growth of the platform, leading advertising campaigns (Paid Search, Display, PPC, Native, Affiliates) and utilizing marketing data and analytics to optimize value proposition and customer lifecycle. Key successes have included boosting paid search and display ROI by 210% and sales by 85% through demographics and consumer segmentation, and campaign optimization, increasing CVR by 75% through rigorous A/B tests, on-site optimizations, and created email marketing campaigns for customer segments that increased CVR by 37% and boosted retention by 26%. My digital product strategy pivots on continuously improving the customer-centric value proposition, and recent highlights included increasing LTV by 67% and reduced churn rate by 22% with new value-added services and improved customer service, such as nutrition coaching, additional meals, and exercise videos. I led a high-performing team of six, via a flexible operating model that enabled significant pace whilst optimizing margins.
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DNXCORP
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Luxembourg
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Technology, Information and Internet
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1 - 100 Employee
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Chief Marketing & Digital Officer (Board Member)
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Oct 2015 - Sep 2019
DNXCorp is a European leader in internet entertainment services, and utilizes DAgency as its subsidiary and marketing powerhouse.Leading marketing across all channels, I doubled annual revenue to €30M in four years, defining an ambitious marketing strategy that grew brand recognition and sales globally via Google Ads, Affiliate Marketing, Display, RTB, Social, SEO, TV and Events.I drove 27% year-on-year marketing ROI improvement through a rigorous approach to campaign optimization, CRO and segmentation; this included 78% growth in new customers via paid search, 23% of LTV through a customized loyalty program, and 56% growth in CTR of email campaigns. In addition, I quadrupled the number of active markets to 24.Leading a high-performing marketing function with deep expertise across channels, I was fully accountable for performance management, and drove consistent outperformance of margin-based KPIs.I was thrilled to win a Google Partner Award, ranked favorably for budget spent, qualifications, and conversions generated.
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Sales & Affiliate Marketing Director
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Apr 2008 - Sep 2015
I headed Affiliate Marketing for DNXCorp, creating three affiliate programs from scratch that grew the channel to the #1 marketing contributor by revenues and margin.This included winning and managing 22,000 affiliate accounts through top promotion campaigns and B2B events that generated €15M annual revenues, with affiliate methods and techniques spanning paid search, social media, SEO, blogging, coupons, and email marketing. In addition, launched an innovative white-label solution that grew affiliate revenue by 18%.
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CJ
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United States
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Advertising Services
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700 & Above Employee
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Head of Publisher Development
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Apr 2005 - Mar 2008
Commission Junction is a leading online advertising company owned by Publicis Groupe, focused on affiliate marketing. I joined Commission Junction’s newly established French business to grow affiliate marketing revenue from scratch, and rapidly built a pool of 15,000 affiliates which generated €10M, leading all strategic and operational aspects of partner acquisition and account management. In addition, I led a B2B marketing strategy that built Commission Junction’s brand awareness and affinity in France.
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PF S.A.
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Paris, Île-de-France, France
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Digital Marketing Manager
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Oct 2003 - Mar 2005
PF SA is a golfing apparel and accessories retailer. As Marketing Project Manager, I built e-commerce strategy from the ground up, drove double-digit B2B sales growth and launched the first direct-to-consumer channels. PF SA is a golfing apparel and accessories retailer. As Marketing Project Manager, I built e-commerce strategy from the ground up, drove double-digit B2B sales growth and launched the first direct-to-consumer channels.
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Education
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2021 - 2021
IMD Business School
Leading Digital Business Transformation -
2021 - 2021
INSEAD
Strategy in the Age of Digital Disruption (Digital Transformation & Innovation) -
2016 - 2017
Jack Welch Management Institute
Leadership & Strategy -
2002 - 2003
University of Strathclyde
MSc, International Marketing -
1999 - 2002
École Supérieure de Commerce Et de Management - ESCEM
BA, Marketing & Management -
1993 - 1999
Lycée Janson-de-Sailly
Baccalauréat, Economics
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