Experience

Potpourri Group

• United States
• Retail
• 100 - 200 Employee

• Circulation Manager

  • Aug 2022 - Present

  North Billerica, Massachusetts, United States

• Associate Circulation Manager

  • Jun 2021 - Aug 2022

  North Billerica, Massachusetts, United States •Fulfilled leadership responsibilities as leader of 4 Marketing Analysts. Administered effective team management methods to ensure delegation of tasks in accordance with individual strengths, maximizing workflow productivity. •Reviewed, evaluated and made final approval of critical files sent to vendors which dictated direct mail plans. •Spearheaded the direct mail campaigns of 16 catalog titles with combined have 100+ mailing seasons annually. •Enabled and facilitated… Show more •Fulfilled leadership responsibilities as leader of 4 Marketing Analysts. Administered effective team management methods to ensure delegation of tasks in accordance with individual strengths, maximizing workflow productivity. •Reviewed, evaluated and made final approval of critical files sent to vendors which dictated direct mail plans. •Spearheaded the direct mail campaigns of 16 catalog titles with combined have 100+ mailing seasons annually. •Enabled and facilitated preparation of house file historical data/ sales projections for the creation of direct mail plans. •Acted as liaison with list vendors with frequent communication to ensure the best results from our work together. •Conducted research, compiled information and analyzed collated marketing data to project A/B test results and forecast sales and orders. Identified key development opportunities and improved existing marketing procedures. •Employed historical marketing experience to oversee email campaigns. Created weekly email contact instructions, set up and analyzed promotional tests to ensure timely completion of all campaigns. •Introduced and distributed detailed step by step procedure documents for Marketing Analyst tasks.

• Senior Marketing Analyst

  • Jun 2015 - Jun 2021

  North Billerica, Massachusetts, United States •Built direct mail circulation history files as well as seasonal direct mail plan files. •Created and regularly updated department marketing analysis procedure manuals. •Served as department lead trainer to train 8 new hires. Faced with unprecedented COVID-19 pandemic protocols, innovated and adjusted for remote work. Successfully trained 3 new employees simultaneously via remote sessions. •Updated and streamlined personal workflow during pandemic to maintain optimal… Show more •Built direct mail circulation history files as well as seasonal direct mail plan files. •Created and regularly updated department marketing analysis procedure manuals. •Served as department lead trainer to train 8 new hires. Faced with unprecedented COVID-19 pandemic protocols, innovated and adjusted for remote work. Successfully trained 3 new employees simultaneously via remote sessions. •Updated and streamlined personal workflow during pandemic to maintain optimal productivity and efficiency levels remotely. Consistently delivered high quality work on schedule and under budget.

• Marketing Analyst

  • Sep 2006 - Jun 2015

  North Billerica, MA •Entrusted with complete oversight of company catalog circulation. Chiefly developed, coordinated and executed milestones, guaranteeing timeliness and strategic effectiveness processes. •Keenly reviewed, studied and analyzed marketing data to maintain processes that support other departments. •Tasked with managing finances; diligently reviewed & approved invoices for list management fees and processing.