Anthony Raymond
Director of Sales Enablement at HP Hood LLC- Claim this Profile
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Bio
Omar Ortiz
I had the pleasure of working with Anthony at Helio, where he served as a valuable member of our team as a product manager. During his time at Helio, Anthony demonstrated exceptional professionalism in all aspects of his work. He always maintained a calm demeanor when dealing with clients and prospective customers, even under pressure. His ability to remain collected and composed allowed him to effectively communicate with all stakeholders and build strong relationships with our clients. Anthony's follow-up skills were truly incredible, and I knew I could always count on him to deliver on his commitments. He consistently followed up on important tasks and never let anything fall through the cracks. His dedication and reliability were truly invaluable to our team. As a person, Anthony was both genuine and caring. He always took the time to remember and ask how others were doing, and he genuinely cared about the well-being of his colleagues. His kindness and empathy made him a pleasure to work with. Finally, Anthony's commitment to learning and growing as a product manager was truly remarkable. He was always eager to learn more and took the initiative to pick up the necessary skills to lead his team. He consistently asked the right questions and requested feedback on his work, which allowed him to continually improve and become an even more effective product manager. I highly recommend Anthony for any role. He is a consummate professional, a reliable team player, a kind and caring colleague, and a committed learner. Any team would be lucky to have him.
Kristal Penner
I had the pleasure of working with Anthony throughout his multiple roles at CircleUp. While he has a deep understanding and experience with CPG, he really took the opportunity to try different things and leverage his knowledge to better multiple aspects of the company and processes. I've worked with syndicated data for nearly 20 years, and his ability to understand the data, find unique ways to present it, and create actionable insights is truly incredible. Anthony is always laidback, calm, and collected, even when working with tough prospects or clients, and can answer even the toughest questions in an easy-to-understand way. He also genuinely cares about his employees and coworkers and is always willing to roll up his sleeves and help. I highly recommend Anthony if you need a well-rounded leader.
Omar Ortiz
I had the pleasure of working with Anthony at Helio, where he served as a valuable member of our team as a product manager. During his time at Helio, Anthony demonstrated exceptional professionalism in all aspects of his work. He always maintained a calm demeanor when dealing with clients and prospective customers, even under pressure. His ability to remain collected and composed allowed him to effectively communicate with all stakeholders and build strong relationships with our clients. Anthony's follow-up skills were truly incredible, and I knew I could always count on him to deliver on his commitments. He consistently followed up on important tasks and never let anything fall through the cracks. His dedication and reliability were truly invaluable to our team. As a person, Anthony was both genuine and caring. He always took the time to remember and ask how others were doing, and he genuinely cared about the well-being of his colleagues. His kindness and empathy made him a pleasure to work with. Finally, Anthony's commitment to learning and growing as a product manager was truly remarkable. He was always eager to learn more and took the initiative to pick up the necessary skills to lead his team. He consistently asked the right questions and requested feedback on his work, which allowed him to continually improve and become an even more effective product manager. I highly recommend Anthony for any role. He is a consummate professional, a reliable team player, a kind and caring colleague, and a committed learner. Any team would be lucky to have him.
Kristal Penner
I had the pleasure of working with Anthony throughout his multiple roles at CircleUp. While he has a deep understanding and experience with CPG, he really took the opportunity to try different things and leverage his knowledge to better multiple aspects of the company and processes. I've worked with syndicated data for nearly 20 years, and his ability to understand the data, find unique ways to present it, and create actionable insights is truly incredible. Anthony is always laidback, calm, and collected, even when working with tough prospects or clients, and can answer even the toughest questions in an easy-to-understand way. He also genuinely cares about his employees and coworkers and is always willing to roll up his sleeves and help. I highly recommend Anthony if you need a well-rounded leader.
Omar Ortiz
I had the pleasure of working with Anthony at Helio, where he served as a valuable member of our team as a product manager. During his time at Helio, Anthony demonstrated exceptional professionalism in all aspects of his work. He always maintained a calm demeanor when dealing with clients and prospective customers, even under pressure. His ability to remain collected and composed allowed him to effectively communicate with all stakeholders and build strong relationships with our clients. Anthony's follow-up skills were truly incredible, and I knew I could always count on him to deliver on his commitments. He consistently followed up on important tasks and never let anything fall through the cracks. His dedication and reliability were truly invaluable to our team. As a person, Anthony was both genuine and caring. He always took the time to remember and ask how others were doing, and he genuinely cared about the well-being of his colleagues. His kindness and empathy made him a pleasure to work with. Finally, Anthony's commitment to learning and growing as a product manager was truly remarkable. He was always eager to learn more and took the initiative to pick up the necessary skills to lead his team. He consistently asked the right questions and requested feedback on his work, which allowed him to continually improve and become an even more effective product manager. I highly recommend Anthony for any role. He is a consummate professional, a reliable team player, a kind and caring colleague, and a committed learner. Any team would be lucky to have him.
Kristal Penner
I had the pleasure of working with Anthony throughout his multiple roles at CircleUp. While he has a deep understanding and experience with CPG, he really took the opportunity to try different things and leverage his knowledge to better multiple aspects of the company and processes. I've worked with syndicated data for nearly 20 years, and his ability to understand the data, find unique ways to present it, and create actionable insights is truly incredible. Anthony is always laidback, calm, and collected, even when working with tough prospects or clients, and can answer even the toughest questions in an easy-to-understand way. He also genuinely cares about his employees and coworkers and is always willing to roll up his sleeves and help. I highly recommend Anthony if you need a well-rounded leader.
Omar Ortiz
I had the pleasure of working with Anthony at Helio, where he served as a valuable member of our team as a product manager. During his time at Helio, Anthony demonstrated exceptional professionalism in all aspects of his work. He always maintained a calm demeanor when dealing with clients and prospective customers, even under pressure. His ability to remain collected and composed allowed him to effectively communicate with all stakeholders and build strong relationships with our clients. Anthony's follow-up skills were truly incredible, and I knew I could always count on him to deliver on his commitments. He consistently followed up on important tasks and never let anything fall through the cracks. His dedication and reliability were truly invaluable to our team. As a person, Anthony was both genuine and caring. He always took the time to remember and ask how others were doing, and he genuinely cared about the well-being of his colleagues. His kindness and empathy made him a pleasure to work with. Finally, Anthony's commitment to learning and growing as a product manager was truly remarkable. He was always eager to learn more and took the initiative to pick up the necessary skills to lead his team. He consistently asked the right questions and requested feedback on his work, which allowed him to continually improve and become an even more effective product manager. I highly recommend Anthony for any role. He is a consummate professional, a reliable team player, a kind and caring colleague, and a committed learner. Any team would be lucky to have him.
Kristal Penner
I had the pleasure of working with Anthony throughout his multiple roles at CircleUp. While he has a deep understanding and experience with CPG, he really took the opportunity to try different things and leverage his knowledge to better multiple aspects of the company and processes. I've worked with syndicated data for nearly 20 years, and his ability to understand the data, find unique ways to present it, and create actionable insights is truly incredible. Anthony is always laidback, calm, and collected, even when working with tough prospects or clients, and can answer even the toughest questions in an easy-to-understand way. He also genuinely cares about his employees and coworkers and is always willing to roll up his sleeves and help. I highly recommend Anthony if you need a well-rounded leader.
Credentials
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Confronting Bias: Thriving Across Our Differences
LinkedInFeb, 2021- Sep, 2024 -
Inclusive Mindset for Committed Allies
LinkedInFeb, 2021- Sep, 2024 -
How to Project Vocal Confidence
LinkedInSep, 2020- Sep, 2024
Experience
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HP Hood LLC
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United States
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Food Production
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700 & Above Employee
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Director of Sales Enablement
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Apr 2023 - Present
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CircleUp
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United States
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Data Infrastructure and Analytics
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1 - 100 Employee
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Head of Sales Engineering
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Feb 2022 - Apr 2023
Member of the Helio Leadership team, charged with commercializing a CPG insights database and SaaS platform. Built trusted relationships with Helio’s internal and external partners, identifying business value and providing technical guidance and industry expertise to align Helio’s data to the customers’ business problems, ensuring synergy in partnerships. Led R&D innovation process for new analysis, testing new data aggregations, models and visualizations with clients. Identified opportunities for SaaS feature expansion through customer feedback and competitive diligence. Show less
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Head of Professional Services
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Oct 2021 - May 2022
Founded the Professional Services Team, utilizing Helio's omni-channel data to help CPG investors, F500 brands, aggregators, and entrepreneurs innovate, invest, and grow.Created new analysis and custom project deliverables for Helio's growing client list, leading to high levels of retention and satisfaction. Built and scaled team to enable revenue growth.
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Ocean Spray Cranberries
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United States
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Food and Beverage Services
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700 & Above Employee
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Customer/Shopper Marketing Manager
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Jan 2021 - Sep 2021
Managed +$10MM budget to support Ocean Spray key initiatives through digital, in-store, and omnichannel marketing activations at top retailers such as Walmart, Costco, Sam’s Club & Dollar General.Developed GTM Sales Strategy for Core and Breakthrough Innovation, launching new items across classes of trade, assisting on pricing, promotion, packaging, and positioning strategies. Products launched include Wave, a caffeinated sparkling water at Walmart. Fruta Frescas, a low sugar juice aimed at multicultural millennial consumers. Fruit Medley, a blend of dried fruits with immunity, probiotic, and fiber functional benefits. Show less
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National Account Manager
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Jul 2019 - Dec 2020
Sales lead for BJ’s, a strategic growth account and top 10 customer with over $55MM in annual sales.Developed product innovation for the Club channel, including BJ’s and Costco’s top selling juice rotations. Grew sales and profit, increasing base distribution and annual rotations in a limited SKU environment.Created Ocean Spray’s first PowerBI reporting tools, developing customer dashboards and enabling Sales and Internal teams to leverage various data sources for decision-making.
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Regional Business Manager
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Jul 2017 - Jul 2019
Managed +$50MM in annual sales for National and Regional Wholesale accounts spanning 13,000 stores and 48 states. Accounts covered included UNFI/SuperValu (Cub Foods, Dierbergs, Lunds & Byerlys) and Safeway/Albertsons (Acme, Eastern, Shaw's & Star Market). Led a team of 30 in-market broker partners to achieve Ocean Spray profit and sales objectives, increasing SKU count and growing ACV in a fragmented market. Grew sales after 3+ years of declines, delivering increases in profit and promotional savings. Identified process improvements and structured agreements with distributors to result in efficient downstream pricing and landed-costs on shelf. Show less
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Associate Business Planning Manager
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Jul 2016 - Jun 2017
Managed trade marketing and volume forecasting for the US Retail customer base. Worked with sales management to set the US Retail trade budget and conducted segmentation analyses to identify strategic growth accounts. Used regression analysis and optimization to forecast annual volume and spending plan at 99.3% accuracy. Created a profit analysis dashboard to quantify the impact of incremental sales opportunities in real time, improving decision-making.
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Assistant Trade Marketing Manager
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Jun 2015 - Jun 2016
Managed the trade marketing budget for grocery customers in the Eastern Region of the United States. Created a data warehouse to analyze promotional ROI, resulting in increased display, sales lift and profit. Ran pricing and promotional elasticity analysis that helped drive $20MM in annual trade savings and profit gain, maintaining velocities and share.
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Sales Analyst
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Mar 2014 - May 2015
Analyzed business and category insights presenting to VP of North America, aiding in decision-making. Created sell decks for Field Sales teams and consumption reports for Senior Leadership team. Developed a forecasting model that set annual volume targets for all classes of trade.
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Assistant Marketing Manager Intern
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Jun 2013 - Aug 2013
Analyzed market trends and identified new business opportunities in the foodservice, drug, value, and convenience channels. Assisted in two new product launches and conducted whitespace analyses for existing SKUs. Created a go-to-market strategy for convenience stores and gas stations. Presented the strategy to the Vice President of Sales, inspiring innovation in advertising, distribution, labeling, and product mix. Analyzed market trends and identified new business opportunities in the foodservice, drug, value, and convenience channels. Assisted in two new product launches and conducted whitespace analyses for existing SKUs. Created a go-to-market strategy for convenience stores and gas stations. Presented the strategy to the Vice President of Sales, inspiring innovation in advertising, distribution, labeling, and product mix.
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Marketing and Research Assistant
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Jun 2012 - Jan 2013
Composed articles on corporate governance. Assisted in marketing and sponsorship opportunities. Conducted market research and operated Salesforce CRM. Composed articles on corporate governance. Assisted in marketing and sponsorship opportunities. Conducted market research and operated Salesforce CRM.
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Seven Pillars Institute for Global Finance and Ethics
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United States
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Think Tanks
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1 - 100 Employee
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Intern
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May 2012 - Aug 2012
Authored case studies analyzing global financial policies and ethical practices. Authored case studies analyzing global financial policies and ethical practices.
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Garan Lucow Miller, P.C.
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United States
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Law Practice
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1 - 100 Employee
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Summer Clerk
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Apr 2009 - Aug 2010
Worked as a summer clerk for a full service, 95 attorney law firm. Conducted deposition review and discovery preparation for attorneys. Worked as a summer clerk for a full service, 95 attorney law firm. Conducted deposition review and discovery preparation for attorneys.
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Education
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2010 - 2013
Colby College
Bachelor of Arts (B.A.), Political Science and Government -
2016 - 2018
Villanova University
Master of Science (M.S.), Business Analytics
Community
