Experience

The Scorer's Table

• United States
• Spectator Sports
• 1 - 100 Employee

• Athletic Communications & Regional Scheduler Consultant

  • Nov 2017 - Present

  • Handle Regional Scheduling for N.C., S.C., and Eastern Tenn. for college athletic events. • Oversee 72 clients within my regional area and six national clients while overseeing a staff of 50-plus workers. • Fulfilled 96.7% of regional client goals and 100% of national client tasks. • Recognized for facilitating proper development, implementation, and success of all client relationships. • Consistently exceeded goals by utilizing intricate business management techniques and… Show more • Handle Regional Scheduling for N.C., S.C., and Eastern Tenn. for college athletic events. • Oversee 72 clients within my regional area and six national clients while overseeing a staff of 50-plus workers. • Fulfilled 96.7% of regional client goals and 100% of national client tasks. • Recognized for facilitating proper development, implementation, and success of all client relationships. • Consistently exceeded goals by utilizing intricate business management techniques and strategic negotiation skills. • Oversee project management for clients in the college athletics industry (Division I, II, III, NAIA, and JUCO) in a variety of areas: project management, communications, event management, research, design, marketing, and administrative duties (e.g. processing invoices, expense reports, etc). • Handled all communications, website maintenance, and digital media production (graphics, video editing, etc) remotely for the 2022 Sun Belt Conference (Division I) Softball Championship Tournament. Show less



Roberts Wesleyan College

• United States
• Higher Education
• 1 - 100 Employee

• Athletic Communications Consultant

  • Sep 2017 - Sep 2021

  Rochester, New York Area • Assist with game-day communications efforts for athletic teams handling all stats for both men’s and women’s basketball and lacrosse teams, and women’s volleyball. • Implemented graphic designs strategies to increase digital and social marketing strategy to enhance the “Roberts Athletics” brand • Generate statistical reports during live sporting events while enhancing the broadcast experience for viewers. • Assisted with the program’s first-ever live national televised game the… Show more • Assist with game-day communications efforts for athletic teams handling all stats for both men’s and women’s basketball and lacrosse teams, and women’s volleyball. • Implemented graphic designs strategies to increase digital and social marketing strategy to enhance the “Roberts Athletics” brand • Generate statistical reports during live sporting events while enhancing the broadcast experience for viewers. • Assisted with the program’s first-ever live national televised game the NCAA Division II Men’s and Women’s Basketball Showcase Games on 12/5/2018. • Coordinate with staff regarding operations for all onsite events. Show less



The Aquinas Institute of Rochester

• United States
• Education Administration Programs
• 1 - 100 Employee

• Sports Information Director - Basketball PR/Social Media/Marketing

  • Nov 2013 - Nov 2018

  Rochester, New York Area • Led project management efforts in communications, creative services, and digital and social media strategies. • Promoted 2023 NBA Second Round 32nd Draft Pick Jalen Pickett from 2014-17 from the communications side. • Substantially increasing user engagement & success by providing hands-on, strategic marketing strategies. • Promoted the program at the national, regional, and local levels through communications efforts. • Used analytics and KPIs to improve social media performance… Show more • Led project management efforts in communications, creative services, and digital and social media strategies. • Promoted 2023 NBA Second Round 32nd Draft Pick Jalen Pickett from 2014-17 from the communications side. • Substantially increasing user engagement & success by providing hands-on, strategic marketing strategies. • Promoted the program at the national, regional, and local levels through communications efforts. • Used analytics and KPIs to improve social media performance while monitoring key trends. • In 2015-2016, averaged 6.7K impressions earned per day and 199.5K impressions on Twitter during a 28-day period with organic social media strategies. • Spearhead the creation of the organization’s first Instagram account during the 2016-17 season and built a following of 100+ followers in a month, with posts average of 10+ engagements. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Graphic Designer and Communications

  • Jan 2013 - Sep 2017

  • Areas of work: Communications, Marketing, Graphic Design, Social Media, Project Management and Client Services. • Worked in the sports industry (professional and college athletics) and the corporate industry. • Provide project management and consulting on a variety of campaigns to meet the goals of the client. • Brought in to handle projects or events (local, regional and national).



St. John Fisher College

• United States
• Higher Education
• 1 - 100 Employee

• Sports Information Department Associate

  • Mar 2016 - Jan 2017

  Rochester, New York Area • Increased social media output with different organic campaigns such as #UniWatch each week to highlight the football uniforms and tracked the analytic data that had a 15% increase in engagement. • Designed social media campaigns based on a ten-week season that produced over 2,000 impressions, averaged 17.2 likes, and 8.9 retweets per post. • Led production for the offseason’s social media campaign goal was to keep a strong presence of different things going on while tracking all… Show more • Increased social media output with different organic campaigns such as #UniWatch each week to highlight the football uniforms and tracked the analytic data that had a 15% increase in engagement. • Designed social media campaigns based on a ten-week season that produced over 2,000 impressions, averaged 17.2 likes, and 8.9 retweets per post. • Led production for the offseason’s social media campaign goal was to keep a strong presence of different things going on while tracking all engagements. • Oversaw all communications and marketing aspects in the promotion of the second MLB Draft Selection in school history. • Handled all day-to-day communications, video production, digital media, marketing, graphic design, ticket sales, and sponsorship activation. • Assisted with marketing, event management, social media, and communications prep for the 2016 NCAA Division III Men’s Golf Championships and Conference Championships. • Drafted/designed/researched information for press releases, marketing materials, presentations, award nominations, and scripts. Show less



Geneva Red Wings and Geneva Twins,

• Director of Communications and Marketing Operations

  • Jun 2011 - Jun 2015

  Geneva, NY • Oversaw all communications, digital media strategy, team operations (scouting/recruiting/analytics), administrative duties, and project management. • Compiled scouting reports for coaches through analytical stats software. • Generated $66,500 out of $168,000 incremental revenue while achieving 39.58% of the department goal myself. • Used Google Analytics to improve website performance and tracked user performance for the site redesign. • Led all organizational branding through… Show more • Oversaw all communications, digital media strategy, team operations (scouting/recruiting/analytics), administrative duties, and project management. • Compiled scouting reports for coaches through analytical stats software. • Generated $66,500 out of $168,000 incremental revenue while achieving 39.58% of the department goal myself. • Used Google Analytics to improve website performance and tracked user performance for the site redesign. • Led all organizational branding through social media, and graphic design and led the NYCBL teams for four years. • Created & maintained the first-ever Instagram accounts for both teams in the whole NYCBL. • Geneva Twins account grew 637.84%, and the Geneva Red Wings account grew 174.6% in less than two years for both Facebook accounts all through organic social media growth. Show less



NCAA

• United States
• Higher Education
• 700 & Above Employee

• Media Relations and Social Media Staff Volunteer - Division I Men's College World Series

  • 2012 - 2015

  Greater Omaha Area • Started the first-ever “Uniform Watch Campaign” that was used on the NCAA CWS social media accounts. • Researched, wrote, and edited press releases, publications, and media materials during the tournament. • Collaborated with NCAA Social Media Department - take photos, and posted graphics, while monitoring and tracking engagement throughout the tournament. • Worked with ESPN, NCAA.com, and radio stations to organize media day, and produce slow-production videos, interviews, and… Show more • Started the first-ever “Uniform Watch Campaign” that was used on the NCAA CWS social media accounts. • Researched, wrote, and edited press releases, publications, and media materials during the tournament. • Collaborated with NCAA Social Media Department - take photos, and posted graphics, while monitoring and tracking engagement throughout the tournament. • Worked with ESPN, NCAA.com, and radio stations to organize media day, and produce slow-production videos, interviews, and photos while assisting with “Media Day” events. • Maintained @NCAACWS Twitter account throughout each of the CWS games on HootSuite and tracked the #CWS hashtag and assisted in producing content for platforms throughout the tournaments. Show less



University Athletic Association

• United States
• Spectator Sports
• 300 - 400 Employee

• Sports Information Director

  • Aug 2008 - Apr 2012

  Rochester, New York Area • Oversaw projects in communications, event management, administrative duties, community relations strategies, and design duties. • Extensive experience in planning, directing, managing, and evaluating functional support activities in the areas of relationship management, administrative support, and task/ client management. • Led logistics and communications for all conference championships events (10 conference championships). • Successfully pitched NCAA Champions Magazine feature… Show more • Oversaw projects in communications, event management, administrative duties, community relations strategies, and design duties. • Extensive experience in planning, directing, managing, and evaluating functional support activities in the areas of relationship management, administrative support, and task/ client management. • Led logistics and communications for all conference championships events (10 conference championships). • Successfully pitched NCAA Champions Magazine feature story on Kim Ng former NCAA softball student-athlete (University of Chicago) and MLB Sr. Vice President, currently at that time. • First-ever UAA Sports Information Director to enhance the website with more interactive features. • Managed conference website in through Dreamweaver, Presto Sports (CMS), statistics, weekly, monthly, and yearly reports, recordkeeping, press release, and publication designs. Show less



Atlanta Spirit, LLC

• Account Executive

  • Apr 2008 - Aug 2008

  Greater Atlanta Area • Handled Business Development and Client Relationships to increase business through different ticket package options. • Provided custom-fit packages to work with the clients' needs and budgets. • Generated $100,000+ in less than eight months. • Assisted in event planning for clients to entertain or to use as prospecting events to bring in new clients. • Meet department and individual goals by utilizing intricate business management techniques and negotiation skills.

• Inside Sales Representative

  • Jun 2007 - Apr 2008