Anthony Gore
Performance Marketing Manager at Original Cottages- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Google Ads
GoogleApr, 2016- Sep, 2024 -
Google Analytics
GoogleMay, 2016- Sep, 2024 -
Bing Ads Accredited Professional
Microsoft AdvertisingMay, 2016- Sep, 2024
Experience
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Original Cottages
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Performance Marketing Manager
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Jan 2021 - Present
Overseeing the paid digital marketing spend across the paid digital channels of PPC, affiliates and Social. Working with the channel heads to advise changes to optimise the spend and reach to maximise conservation through our own channels. Whilst managing the PPC accounts for all the Original Cottages brands and heading up the PPC team.
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PPC Manager
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Jan 2020 - Jan 2021
Managing the PPC team across all the Original Cottages family of brands.This includes various roles including: ● Assigning tasks within the PPC team ●. Monitoring the cross channel paid digital balance ● Planning and researching new campaigns ● Generating reports and then communicating campaign performance to brand managers and directors ● Providing QA to all ad campaigns ● Monitoring campaigns for any anomalies within the data ● Identifying and implementing improvements to ad campaigns ● Analysis of data from Google Analytics and other sources● Creating the annual PPC budgets and assisting with other paid digital budgets
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Digital Advertising Analyst
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Apr 2016 - Jan 2020
Running the Google and Bing ads campaigns across the Original Cottages family of brands ● Planning and researching new campaigns ● Generating reports and then communicating campaign performance to brand managers and directors ● Providing QA to all ad campaigns ● Monitoring campaigns for any anomalies within the data ● Identifying and implementing improvements to ad campaigns ● Analysis of data from Google Analytics and other sources● Creating the annual PPC budgets and assisting with other paid digital budgets
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Lionbridge Technologies
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United States
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Translation and Localization
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500 - 600 Employee
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Freelance Internet Assesor
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Mar 2012 - Aug 2014
In this part time role I help to optimise Google searches by reviewing web-pages and search results to rate results and flag up issues. In this role I was self employed and home based, so require excellent time management skills and motivation to complete the allocated tasks in the time given and fulfil the contractual hours. From March 2012 till September 2013 I was undertaking this alongside my role with the Wychwood Project for 4 days a week. In this part time role I help to optimise Google searches by reviewing web-pages and search results to rate results and flag up issues. In this role I was self employed and home based, so require excellent time management skills and motivation to complete the allocated tasks in the time given and fulfil the contractual hours. From March 2012 till September 2013 I was undertaking this alongside my role with the Wychwood Project for 4 days a week.
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Oxfordshire County Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Project Assistant (Website)
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Jul 2013 - Sep 2013
This role was a short term contract in which I was employed to help design and restructure the content for new Oxfordshire County Council Natural Environment website. In this role I arranged meetings with the senior partners of the Natural environment team to assess their requirements and expectations from the new website, following their specifications I organised the new and existing content into a user friendly structure. These revisions were provided to the website development team to make the requested changes.
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Education
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2014 - 2015
University of East Anglia
Computing Science (MSc), Computer Science -
2008 - 2009
King's College London
Aquatic Resource Management (MSc), Environmental Science -
2003 - 2006
University of Plymouth
Marine Biology (BSc Hons), Marine Biology and Biological Oceanography -
2002 - 2003
University of Plymouth
Extended Science (Foundation Degree), Science
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