Experience

Gaenzle Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • May 2021 - Present

  Lancaster, Pennsylvania, United States Gaenzle Marketing works with businesses to help you elevate your brand and grow your business. We’re a growth-focused digital marketing agency. Our top-level talent will work with you to launch your brand and take your business to the next level. Anthony and the team have helped SMBs, startups, and businesses of all sizes across a range of industries grow through powerful marketing strategies. He founded Gaenzle Marketing to provide website design, graphic design, content marketing, SEO,… Show more Gaenzle Marketing works with businesses to help you elevate your brand and grow your business. We’re a growth-focused digital marketing agency. Our top-level talent will work with you to launch your brand and take your business to the next level. Anthony and the team have helped SMBs, startups, and businesses of all sizes across a range of industries grow through powerful marketing strategies. He founded Gaenzle Marketing to provide website design, graphic design, content marketing, SEO, social media, video, blogging, copywriting, and other marketing services to brands in Central Pennsylvania and beyond. Show less



AnthonyGaenzle.Com - Marketing News and Insights

• United States
• Advertising Services

• Founder

  • Jan 2006 - Present

  Lancaster, Pennsylvania, United States AnthonyGaenzle.com is a popular publication offering marketing news and insights to businesses grow and turn individuals into influencers. Content creators, marketing pros, business executives, social media experts, SEOs, and other top talent from across the globe present the in depth insights you need to grow your influence online, boost your business, or improve your personal brand.



SE Healthcare

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Mar 2017 - Sep 2021

  Lancaster, Pennsylvania Area The SE Healthcare team is continuously focused on developing new product offerings and enhancing existing solutions to empower healthcare providers through robust data analytics and actionable resources. SE Healthcare’s Physician Empowerment™ Suite gives healthcare providers the means to leverage key performance metrics that help them negotiate higher reimbursement, boost provider and practice reputation and improve operational performance. Developed and implemented marketing plan and… Show more The SE Healthcare team is continuously focused on developing new product offerings and enhancing existing solutions to empower healthcare providers through robust data analytics and actionable resources. SE Healthcare’s Physician Empowerment™ Suite gives healthcare providers the means to leverage key performance metrics that help them negotiate higher reimbursement, boost provider and practice reputation and improve operational performance. Developed and implemented marketing plan and content strategy. Created innovative solutions to product launches and pipeline development. Executed strategy to position team as industry thought leaders, resulting in 500% increase in traffic to the website. Recruited, built and inspired team of talented marketing professionals to increase productivity and boost revenue growth. Built key partner relationships with channels and partners to drive business growth. Aligned goals and activities of multiple departments to enhance marketing and sales and worked directly with C-Suite executive teams. Orchestrated successful rebranding campaign with logo and company name update, consistent tone and voice, and a fully developed style and branding guide. Show less



Granite Creative Group

• Director Of Marketing And Business Development

  • Apr 2018 - May 2021

  Lancaster, Pennsylvania Area Headquartered in Lancaster, Pennsylvania, Granite Creative Group’s team of creative thinkers, marketing and business strategists, artists, relationship builders and business igniters seamlessly bring together the worlds of creativity and business strategy. The marketing agency was founded on the belief that the point where creativity and strategy meet is the catalyst for business growth and Granite Creative can help guide clients there. Created and executed the implementation of a… Show more Headquartered in Lancaster, Pennsylvania, Granite Creative Group’s team of creative thinkers, marketing and business strategists, artists, relationship builders and business igniters seamlessly bring together the worlds of creativity and business strategy. The marketing agency was founded on the belief that the point where creativity and strategy meet is the catalyst for business growth and Granite Creative can help guide clients there. Created and executed the implementation of a business plan to launch the marketing agency. Built strong business relationships with new clients, contractors and partner organizations. Led the launch of the marketing firm's new blog, The Spark. Grew business by over 200% in 2019. Developed and executed SEO, content, marketing, social media and advertising strategies for businesses across multiple industries. Show less



West Virginia University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Faculty

  • Dec 2016 - Feb 2020

  The WVU Reed College of Media is a student-centered journalism school that has been graduating journalists and strategic communicators since 1939. While rooted in tradition, the College of Media also offers an innovative curriculum and real-world experiences that prepare students for careers in today's media industry. Led courses focused on digital media, content marketing, video and social media. Updated course material and created new course material. Mentored students to enhance… Show more The WVU Reed College of Media is a student-centered journalism school that has been graduating journalists and strategic communicators since 1939. While rooted in tradition, the College of Media also offers an innovative curriculum and real-world experiences that prepare students for careers in today's media industry. Led courses focused on digital media, content marketing, video and social media. Updated course material and created new course material. Mentored students to enhance knowledge of digital marketing practices. Show less



William & Mary

• United States
• Higher Education
• 700 & Above Employee

• Manager, Digital and Content Strategy

  • Mar 2016 - Mar 2017

  Williamsburg, Virginia The Raymond A. Mason School of Business is the business school at the College of William & Mary in Virginia. The school, named after alumnus and founder of Legg Mason, Raymond A. "Chip" Mason, in 2005, was ranked in the top 20 MBA programs in 2007 and the top 10 undergraduate programs among public universities. Developed social media and content strategy and managed channels, effectively increasing followers and engagement by over 25% per channel in first three months. Worked with… Show more The Raymond A. Mason School of Business is the business school at the College of William & Mary in Virginia. The school, named after alumnus and founder of Legg Mason, Raymond A. "Chip" Mason, in 2005, was ranked in the top 20 MBA programs in 2007 and the top 10 undergraduate programs among public universities. Developed social media and content strategy and managed channels, effectively increasing followers and engagement by over 25% per channel in first three months. Worked with program directors to uncover flaws in current marketing activities and offered insight into how to fix them. Supervised team of digital media coordinators. Developed strategy for creation of thought leadership business blog. Created and optimized digital advertising campaigns using Google AdWords, LinkedIn Sponsored Updates and Facebook. Produced videos series’ for recruiting and brand recognition and grew YouTube subscriptions by 30%. Served on research committee to determine fit of new geographic market. Show less



EVGMedia

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2013 - Jun 2015

  Greenville, SC EVG is a global group of strategists who offer large scale multilingual content marketing services at a speed that sets the content marketing agency apart from the competition. Created company’s strategic plan and developed and tracked marketing budget. Developed brand voice, tone and style and created style guide to maintain consistency. Increased website leads by 100% within 6 months and 300% within 1 year. Generated over $500,000+ in new annual revenue from leads entering funnel via… Show more EVG is a global group of strategists who offer large scale multilingual content marketing services at a speed that sets the content marketing agency apart from the competition. Created company’s strategic plan and developed and tracked marketing budget. Developed brand voice, tone and style and created style guide to maintain consistency. Increased website leads by 100% within 6 months and 300% within 1 year. Generated over $500,000+ in new annual revenue from leads entering funnel via website annually. Restructured marketing team and achieved double the production capability. Created and managed budget and analyzed results of marketing actions to determine ROI based on clearly defined business objectives. Presented educational sessions on marketing topics in collaboration with Clemson University. Organized and managed 30-person blog-writing team and drove 400% increase in traffic. Managed IT team in creation of CLM and CRM systems and selected marketing automation. Managed creation of a wide variety of types of content. Managed teams of vendors and in-house staff that included writers, graphic designers, editors, sales associates, social media coordinators, web designers and SEO specialists. Developed digital marketing strategies for clients in a wide variety of industries. Created vision for website redesign and led team in its completion. Show less



University of South Florida

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant (Digital Marketing) - Executive MBA Program

  • Jul 2011 - Dec 2012

  Tampa, FL The USF Muma College of Business will provide quality programs preparing students to contribute to and take leading positions in business and society. Increased Program Enrollment 100 Percent From Previous Year by Increasing Marketing, Which Accounted for $765,000 Increase in Tuition Payments Received. Recruited New Students, Leading to Doubling of Class Size Between 2011 & 2012. Created LinkedIn, and Twitter Pages for the Program and Significantly Grew Audience. Conducted Market… Show more The USF Muma College of Business will provide quality programs preparing students to contribute to and take leading positions in business and society. Increased Program Enrollment 100 Percent From Previous Year by Increasing Marketing, Which Accounted for $765,000 Increase in Tuition Payments Received. Recruited New Students, Leading to Doubling of Class Size Between 2011 & 2012. Created LinkedIn, and Twitter Pages for the Program and Significantly Grew Audience. Conducted Market Research to Identify Industry Trends and Benchmark Against Competitors & Presented Plan to Dean Moez Limayem. Developed Social Media Communication Plan, Leading to Doubling of Facebook Audience, as Well as Increase in Follower Participation. Communicated with Prospective Students, Alumni, and Faculty, via Constant Contact. Increased SEO Position From 5th to 1st for Three Unique Searches. Created & Designed Content for Three Digital Newsletters Using Constant Contact. Developed Graphics for Promotional & Marketing Material Using Adobe Creative Suites. Show less



Z&S Fabrics

• Multi-Media Marketing Manager

  • Feb 2010 - Mar 2011

  Longtime fabric shop stocking a variety of textiles for quilting, dressmaking & interior decor. Doing business in Lancaster County Pennsylvania as well as with more regional customers and beyond. Created Social Media Marketing Campaign, Twitter, Facebook, Blogs. Initiated Constant Contact Email Marketing Campaign – 33% Open Rate. Trained and Managed Customer Service Team. Designed “The Thread”, An Interactive Blog for Consumers. Maintained Inventory Levels of E –Commerce Website… Show more Longtime fabric shop stocking a variety of textiles for quilting, dressmaking & interior decor. Doing business in Lancaster County Pennsylvania as well as with more regional customers and beyond. Created Social Media Marketing Campaign, Twitter, Facebook, Blogs. Initiated Constant Contact Email Marketing Campaign – 33% Open Rate. Trained and Managed Customer Service Team. Designed “The Thread”, An Interactive Blog for Consumers. Maintained Inventory Levels of E –Commerce Website. Developed Brochures & Flyers for Advertising. Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Trainer

  • Nov 2006 - Jan 2010

  Trained New Employees to Perform Tasks Required by the Company. Completed Walt Disney World Customer Service Training and Several Online Leadership Courses at Disney University. Excelled in Guest Interaction and Guest Service. Maintained Stock & Overall Shelf Appearance. Newsletter Copywriter.



ESPN, Nickelodeon, CBC, SunSports

• Video Production Contractor

  • Sep 2002 - Nov 2006

  Orlando, Florida Area Worked with editing and production teams to create clips for sports productions. Assisted with camera setup, breakdown and production. Helped talent prepare for production. Assisted with audience control for live productions. Setup up interviews with on-screen talent and professional athletes.