Anthony Baldman

Marketing Automation & Email Manager at Technology Services Industry Association (TSIA)
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US

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Bio

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5.0

/5.0
/ Based on 2 ratings
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Bryan Shore

Anthony is a highly talented and versatile marketer. I had the privilege to work with him on several email marketing campaigns and was constantly impressed by his marketing automation knowledge and his intense focus on lead generation strategies. Anthony's insight allowed us to generate and deliver a high quantity of high quality sales opportunities for his team. If I were hand picking my Demand Generation team, Anthony is an easy choice!

Amanda Schweikhard, MBA

Anthony is the type of employee that everyone wants on their team. He is detail oriented and results driven. If you give him an idea, he will take it and look at all angles and then provide the best recommendation and implement. While Anthony and I have extremely different work styles, it is a pleasure to work with him. When I have a question or concern about email development, design, marketing automation, or email policy he is always there to provide expert advice and insight. I never have to worry or question Anthony's recommendation and I know that when he says he will do something, it will get accomplished no matter the obstacle. Anthony has lead the marketing automation process in our company's digital transformation. Specifically with the locums business, the marketing automation has had the most successful email campaigns and results, with over 50% open rate. I think very highly of Anthony and know he would be an asset to any team.

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Credentials

  • 2018 Oracle Eloqua B2B Luminary
    Eloqua
    Dec, 2018
    - Nov, 2024
  • 2017 Oracle Eloqua B2B Luminary
    Eloqua
    Dec, 2017
    - Nov, 2024
  • 2016-2018 Oracle Eloqua B2B Master
    Eloqua
    Sep, 2016
    - Nov, 2024

Experience

    • United States
    • Information Services
    • 100 - 200 Employee
    • Marketing Automation & Email Manager
      • Dec 2018 - Present

      *Recipient of the 2020 Marketing Superstar award (Feb 2020)*Oversee entire Marketo marketing automation platform (MAP), including nurture streams, automated & static email campaigns, calendar, data triggers, processing and maintenance programs*Collaborate and strategize with demand generation team to execute campaigns that drive qualified leads and inquiries*Establish all A/B testing email strategies/execution and tracking*Maintain reporting and analysis; track conversion metrics *Troubleshoot technical issues and Salesforce integration requirements with IT administrators

Community

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