Anthony Tobar

Marketing Copywriter at Allmark Door
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Contact Information
us****@****om
(386) 825-5501
Location
Bridgewater, New Jersey, United States, JE
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Bio

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5.0

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Grant Barrick

Anthony is a thinker - really works hard to ensure marketing content is aimed correctly, messaged in language meaningful to customers, through a narrative that builds upon itself, and creates a natural progression to achieve that CTA.

Lucas Mandelli

I have had the pleasure of working with Anthony for five years, and during this time, I have seen him excel in his role with dedication and commitment. Anthony is an exceptional leader/team player who always supports his colleagues and fosters a collaborative work environment. His creative writing skills and passion for content creation are unmatched, which is evident in the quality of work he delivers. Moreover, Anthony's love for philosophy and refined tastes in literature and arts add a unique perspective to his work.

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Credentials

  • ABM Certification: Foundations
    Demandbase
    Aug, 2018
    - Nov, 2024

Experience

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Marketing Copywriter
      • Jan 2018 - Present

      ✔ Enhanced online user experience while strengthening brand positioning and enabling sales with branded content and demand generation campaigns. ✔ Generated over $30M in pipeline and doubled the amount of inbound leads by delivering branded content and a website refresh optimized for SEO and user experience. ✔ Developed brand voice, lead generation campaigns, and promotional copy across search, social, print, and email, resulting in sales-ready opportunities for core offerings. ✔ Enhanced online user experience while strengthening brand positioning and enabling sales with branded content and demand generation campaigns. ✔ Generated over $30M in pipeline and doubled the amount of inbound leads by delivering branded content and a website refresh optimized for SEO and user experience. ✔ Developed brand voice, lead generation campaigns, and promotional copy across search, social, print, and email, resulting in sales-ready opportunities for core offerings.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Writer/Account Manager
      • Feb 2017 - Aug 2017

      ✔ Worked with top clients to increase lead generation and advertising exposure, while managing a book of business spanning dozens of B2B and B2C brands. ✔ Contributed to over $250K in sales for office interior company, via branded content that lead to bookings with reputable clients. ✔ Doubled digital advertising spend for national food equipment supplier by pitching integrated services that increased exposure in major metropolitan markets. ✔ Worked with top clients to increase lead generation and advertising exposure, while managing a book of business spanning dozens of B2B and B2C brands. ✔ Contributed to over $250K in sales for office interior company, via branded content that lead to bookings with reputable clients. ✔ Doubled digital advertising spend for national food equipment supplier by pitching integrated services that increased exposure in major metropolitan markets.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2015 - Jul 2016

      ✔ Enrolled Cisco partners into a marketing enablement initiative aimed at increasing brand loyalty and executing demand generation campaigns for Cisco solutions. ✔ Delivered 20:1 in ROI while expanding marketing mix to include digital channels, such as paid search, social media, and email. ✔ Increased synergy and retention amongst Cisco partners by facilitating alignment with distribution network as well as access to marketing resources and automation. ✔ Enrolled Cisco partners into a marketing enablement initiative aimed at increasing brand loyalty and executing demand generation campaigns for Cisco solutions. ✔ Delivered 20:1 in ROI while expanding marketing mix to include digital channels, such as paid search, social media, and email. ✔ Increased synergy and retention amongst Cisco partners by facilitating alignment with distribution network as well as access to marketing resources and automation.

Education

  • Rutgers University–New Brunswick
    Bachelor of Arts (B.A.), Communication
    2013 - 2015

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